At a Glance
- Tasks: Lead social media strategy and partnerships to elevate adidas as the top sports brand.
- Company: Join adidas, a global leader in sports culture and innovation for over 75 years.
- Benefits: Enjoy flexible working, generous holidays, health insurance, and employee discounts.
- Why this job: Be part of a dynamic team shaping the future of sports marketing and culture.
- Qualifications: Passion for social media, strong communication skills, and a love for sports are essential.
- Other info: Flexible hybrid model with support for diverse needs during the application process.
The predicted salary is between 36000 - 60000 £ per year.
Manager Social Media Platforms and Partners
Manager Social Media Platforms and Partners
Join adidas and shape the future of the sporting goods industry. For over 75 years, our heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Tokyo, Berlin, LA, NYC, Shanghai, Paris, and beyond, are centres of creativity and collaboration.
You’ll be joining the global brand social team in the London office, home to around 100 adidas employees, working across, Brand, Sports Marketing, Culture Marketing, Marketing Activations, Sales, Digital, Finance, HR & many more.
As a Social Media Manager in the global Brand Social team, you will be working with the leading platforms and partners to create brand connection and product desire via strategic direction, innovative storytelling and publishing, rooted in sport, entertainment, culture, and real-time consumer engagement through two key functions: social and partner publishing.
What you’ll do:
Oversee social media platforms and partners, unlocking the greatest value, and positioning adidas as number one sports brand. Constantly up to date on social platforms (current and emerging), guidelines, brand safety, and new trends. Working closely with the social media strategy to ensure our platform and partners drive best in class creative, innovation in marketing & on brand storytelling across social media, in line with the adidas marketing framework.
You will make sure brand, category and market social teams have clear, actionable guidance, and brand safety to deliver relevant content and advertising experiences which drive conversation both one to one and at scale across social media platforms and partners.
You will make sure we have great relationships and plans with platforms and partners that set up the brand to land with impact across key campaigns and brand moments. Making sure we are recognised as best in class on social media,delivering compelling, consistent, and impactful, consumer experiences for adidas.
You know your way around social media business managers and platforms. You’ll drive the brand partnership with priority social media platforms and have a joint vision for how the platforms should be used and evolved to deliver for adidas in line with the adidas marketing framework (brand campaign, elevated franchise, category activations) with a focus on social content
You’ll build plans for adidas partners (brand icons and future icons) to be activated on social in line with marketing framework (brand campaign, elevated franchises, category activations), with a focus on brand campaigns. Unlocking the greatest value of platforms & partners to deliver on brand performance results and business objectives.
Skills you’ll need:
Extensive technical experience with social media content and platforms
Passionate social evangelist – understand, research and share the trends that are changing/shaping the industry
Strong communicationa skills – informing wider team to understand and apply latest best practice on social media platforms
Relationship management and forward planning
Think consumer-first and make decisions based on data-driven insights
Strong written communication skills & excellent communication and interpersonal skills with the ability to liaise with key internal and external stakeholders
Advanced organisational and relationship management skills
Excellent attention to detail, budget management
Ability to manage multiple projects under pressure with tight deadlines
Passion and interest in sport and the culture born from it
We operate a flexible hybrid model with 3 fixed days in the office and the flexibility for you to choose where you work from home on the other 2 days. Additionally, we want to accommodate candidates wherever possible with one of our many different flexible working policies, whatever your situation, working around childcare, dependants, or other life commitments.
To ensure everyone feels welcome we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.
Additional Benefits:
Leading pension scheme, performance related bonus, 25 days holiday + bank holidays, Bupa health insurance & Westfield cash plan, generous employee discount and Gym contributions for our London colleagues.
*Internal candidates please note* Please apply before our closing date of 21.07.25 to be considered.
*External candidates please note* adidas may close this role early if we receive a high volume of strong applications. We encourage you to apply as soon as possible if you’re interested.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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Manager Social Media Platforms and Partners employer: ADIDAS
Contact Detail:
ADIDAS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager Social Media Platforms and Partners
✨Tip Number 1
Familiarise yourself with the latest trends in social media and how they relate to the sporting goods industry. Follow key influencers and brands on platforms like Instagram, Twitter, and TikTok to understand what content resonates with audiences.
✨Tip Number 2
Network with professionals already working in social media roles within the sports sector. Attend industry events or webinars to connect with potential colleagues and learn about their experiences and insights.
✨Tip Number 3
Showcase your passion for sports and culture through your own social media channels. Create engaging content that reflects your understanding of brand storytelling and consumer engagement, which can demonstrate your fit for the role.
✨Tip Number 4
Prepare to discuss specific examples of successful social media campaigns you've managed or contributed to. Highlight your ability to drive engagement and results, as this will resonate well with the hiring team at adidas.
We think you need these skills to ace Manager Social Media Platforms and Partners
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and showcases your understanding of current trends. Use specific examples that demonstrate your ability to drive brand engagement and consumer interaction.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and culture, and explain how your skills align with adidas' mission. Mention specific platforms you have worked with and how you can contribute to their marketing framework.
Showcase Your Communication Skills: Since strong communication is key for this role, ensure your application reflects your written communication abilities. Use clear, concise language and structure your application logically to make it easy for the hiring team to follow.
Highlight Relationship Management Experience: Discuss any previous roles where you managed relationships with partners or stakeholders. Provide examples of how you successfully collaborated with others to achieve common goals, particularly in a social media context.
How to prepare for a job interview at ADIDAS
✨Know Your Platforms
Familiarise yourself with the latest trends and features of social media platforms. Be prepared to discuss how you would leverage these platforms to enhance adidas' brand presence and engage consumers effectively.
✨Showcase Your Passion
Demonstrate your enthusiasm for sports and culture during the interview. Share examples of how your passion has influenced your work in social media, and how it aligns with adidas' values and mission.
✨Highlight Communication Skills
Prepare to showcase your strong communication abilities. Think of specific instances where you've successfully informed teams or stakeholders about best practices in social media, and how that led to improved outcomes.
✨Emphasise Relationship Management
Discuss your experience in building and maintaining relationships with partners and platforms. Be ready to provide examples of how you've collaborated with others to achieve common goals, especially in a fast-paced environment.