At a Glance
- Tasks: Manage social media channels and create engaging content for a leading fashion brand.
- Company: Dune London is a top affordable luxury footwear brand with global reach and a vibrant culture.
- Benefits: Enjoy blended working, 60% employee discount, 25 days holiday, and fun team socials.
- Why this job: Join a dynamic team, work with influencers, and make an impact in the fashion industry.
- Qualifications: 3+ years in social media, strong knowledge of platforms, and a passion for fashion required.
- Other info: Opportunity to grow in a supportive environment with a focus on wellbeing and community.
The predicted salary is between 28800 - 43200 £ per year.
About us
Dune London is the leading affordable luxury footwear and accessories brand in the UK, with broad distribution across both the UK and internationally. It has 50 stores in the UK and over 100 in 25 countries around the world. The company is entering a period of sustained growth both through additional stores, expansion of sales on its online channels and through third party partners both in the UK and globally. Celebrating its 30th anniversary the group has over the years built an enviable position as the specialist in quality fashion footwear and accessories which has given it a unique position at the high end of the high street.
About the role
Reporting to the Head of Marketing, you will be responsible for the day to day running of all social media channels including content creation for one of the UK’s best-known fashion footwear & Accessories brands.
We’re looking for somebody who loves fashion and cultural moments and can translate this into relevant and engaging content stories. You are creative and strategic with a clear understanding of different audiences across each social platform and how best to engage them and at what frequency. An analytical mind is also desired, able to look at performance and study results to identify future opportunities.
You will need to have lots of ideas and the tenacity to execute them seamlessly with exceptional attention to detail. Great people skills, enthusiasm, energy and an unfaltering work ethic are essential. You must be curious, ambitious, hard-working and a real team player. Working in a fast-paced and fluid business, you should be adaptable to change and have the confidence to manage multiple projects to tight deadlines whilst maintaining a consistently high quality of work.
Key Responsibilities
- Deliver and implement the end-to-end social process including content creation, copywriting and copywriting guidance, scheduling, analysis and reporting across channels – Instagram, Tik Tok, Facebook, Pinterest, Threads and Linked In
- Use social tools to report on and measure success to inform future planning and be able to update weekly stats
- Building and maintaining strong Influencer relationships with our fashion community in tandem with our PR team – more particularly with the introduction of a new Affiliate Agency – work on the onboarding, then maintain weekly monitoring reports and develop strategy to inform future planning and implementation. This will require regular liaising with our Performance Marketing Team who will manage the Tactical Affiliate partnerships whilst Social manage the Influencer partnerships
- Manage and monitor which posts get boosted/ sponsored and ensure it is on budget and regularly reviewed and shared with Head of Marketing
- Manage the ATL brand advertising on Tik Tok and support on the launch and ongoing content management of Tik Tok Shop
- Manage the content production from the social media team for both weekly purposes and from our bigger campaign and sub campaign shoot moments. This includes creating the ideas with the social media executive’s support, planning them and creating/editing and scheduling them
- Monitor and support international social media accounts to ensure content is on-brand and aligned with the UK
- Assist with community management and the delivery of UGC, monitoring comments on posts, replying and reacting to anything in a timely manner and in a brand recognisable tone of voice
- Support in the cross-channel marketing planning process to ensure that social content is in line with wider marketing communications execution and our customer hears a consistent message
- Work on the development and delivery of a brand Influencer programme that sits alongside our affiliate programme and in tandem with our PR objectives and with our PR team
- Manage the constant review of our content and the development of this striving to be elevated and in line with our business and brand strategy
- Attend and capture content from photo shoots and events for both B2C and B2B purposes
- Manage and develop social marketing executive and and marketing intern
- Work closely with buying team and buying director to ensure social strategy is aligned with both product strategy and supports tactical needs
- Responsible for Social Media budget and tracking
- Monitor the channels at weekends to ensure that comments are managed in a timely way and that reshares of relevant stories are executed
EXPERIENCE / SKILLS REQUIRED:
- Minimum 3 years’ social and content experience ideally in fashion
- Excellent working knowledge and understanding of all social media platforms
- Working knowledge of content management tools
- Proven experience of creating social media content and writing accompanying copy (Instagram/ Stories is the priority)
- Passionate about fashion, influencers and popular culture generally
- A creative eye and attention to detail with some experience briefing marketing creative or managing projects preferred
- Excellent organisational and time management skills
- Familiar with programmes such as Photoshop to create content. Graphic design/ photography/ video production experience a bonus but not mandatory
- A real team player with strong people skills and the ability to quickly forge great working relationships both internally and externally
- Works well in a fast-paced commercial environment, dealing well with tight deadlines
- A problem solver who uses their initiative to find solutions
- Self-motivated, positive and easy-going
About the perks
- Blended working – spreading your time across our office and remote working
- Brand new sustainable office in bustling West London (near Westfield)
- Friendly and open culture with flat structures allowing plenty of opportunity for development.
- Company growth and opportunity; Dune is opening new stores and channels and evolving all the time
- Open-minded company, welcoming thoughts and ideas to be shared
- Working with charitable organisations to help raise funds and give something back. Our current charity partner is Mental Health UK.
- 60% employee discount on Dune products – what’s not to love!
- 25 days holiday (plus the bank holidays)
- Cycle2work
- Company pension scheme
- Life assurance for all team members
- We look after our people
- 3.00 p.m. finish every pay day Friday!
- Team socials and drinks – we like to have fun!
- Access to our employee assistance programme, retailTRUST, who provide loads of resources to support with wellbeing and personal development offer free counselling legal advice and financial guidance.
- Our own Wellbeing Allies – there to talk when you need them.
What happens next?
We will take a good look at your application and if we don’t feel we are right for you, we’ll make sure we let you know but sadly we are not able to give tailored feedback.
If we are excited to find out more about you, we will give you a call and arrange to talk.
A few things that might help:
- Research the brand, the role, your interviewer on LinkedIn; browse our website; and visit a store if you can
- Make sure you have plenty of examples to show off all your amazing skills and experience relevant to this role
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Social Media & Content Executive employer: The Dune Group
Contact Detail:
The Dune Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Content Executive
✨Tip Number 1
Familiarise yourself with Dune London's brand identity and values. Understanding their unique position in the affordable luxury market will help you tailor your conversations and demonstrate how your skills align with their vision.
✨Tip Number 2
Engage with Dune London on their social media platforms. Commenting on their posts or sharing your thoughts on their content can help you get noticed and show your genuine interest in the brand.
✨Tip Number 3
Prepare to discuss specific examples of your previous social media campaigns, especially those related to fashion. Highlight your analytical skills by mentioning how you've used data to inform your content strategies.
✨Tip Number 4
Network with current or former employees of Dune London on LinkedIn. This can provide you with insider insights about the company culture and expectations, which can be invaluable during your interview.
We think you need these skills to ace Social Media & Content Executive
Some tips for your application 🫡
Understand the Brand: Before applying, take the time to research Dune London. Familiarise yourself with their products, brand values, and recent campaigns. This knowledge will help you tailor your application and demonstrate your passion for the brand.
Showcase Relevant Experience: In your CV and cover letter, highlight your social media and content experience, particularly in fashion. Provide specific examples of successful campaigns you've managed or contributed to, and how they align with the responsibilities outlined in the job description.
Demonstrate Creativity: Since the role requires creativity in content creation, consider including a portfolio or links to your previous work. Showcase your ability to create engaging content across various platforms, especially Instagram and TikTok, as these are key for Dune London.
Tailor Your Application: Make sure your application is tailored specifically for this role. Use keywords from the job description and reflect on how your skills and experiences make you a perfect fit for the Social Media & Content Executive position at Dune London.
How to prepare for a job interview at The Dune Group
✨Know the Brand Inside Out
Before your interview, make sure to research Dune London thoroughly. Understand their brand values, product offerings, and recent campaigns. This will not only show your enthusiasm but also help you tailor your answers to align with their vision.
✨Showcase Your Creativity
Prepare examples of your previous work in social media and content creation, especially in fashion. Bring along a portfolio or links to your best projects that demonstrate your creative eye and ability to engage audiences across different platforms.
✨Demonstrate Analytical Skills
Be ready to discuss how you've used analytics tools to measure the success of your social media campaigns. Highlight specific metrics you've tracked and how you've adjusted strategies based on performance data to improve engagement.
✨Emphasise Team Collaboration
Dune values teamwork, so be prepared to share examples of how you've successfully collaborated with others in past roles. Discuss how you’ve built relationships with influencers or worked alongside marketing teams to achieve common goals.