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- Tasks: Lead client engagement strategies across Europe, the Middle East, and India.
- Company: Join Burberry, a luxury brand known for its iconic style and commitment to excellence.
- Benefits: Enjoy a dynamic work environment with opportunities for personal growth and development.
- Why this job: Be part of a team that shapes client experiences and drives brand loyalty in a global context.
- Qualifications: 7-10 years in client engagement or CRM, preferably in luxury retail or hospitality.
- Other info: Fluency in English is essential; additional languages are a bonus.
The predicted salary is between 48000 - 72000 £ per year.
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Senior Manager, Client Engagement EMEIA
Department: COMMERCIAL RESOURCES
City: London
Location: GB
INTRODUCTION
JOB PURPOSE
AsSenior Manager, Client Engagement – EMEIA, you will lead the regional strategy and execution of client engagement initiatives across Europe, the Middle East and India. Working closely with the central Global Client Engagement team, you will localise and implement global strategies while identifying regional opportunities to drive loyalty, repeat business, and emotional connection with our clients. This role is pivotal in embedding a consistent, elevated clienteling culture across our EMEIA retail network, while championing local nuances that drive impact.
RESPONSIBILITIES
Strategic Execution
- Translate the global client engagement vision into impactful regional strategies and programs.
- Where appropriate, localise global campaigns, journeys, and content for cultural and market relevance across the EMEIA region.
- Act as the primary EMEIA point of contact for the central global client team — sharing insights, performance, and innovation opportunities.
Clienteling & Loyalty
- Lead the implementation of clienteling tools, lifecycle journeys, and outreach campaigns to elevate service and strengthen loyalty.
- Drive regional consistency in client segmentation, personalisation, and contact strategies.
- Identify and share EMEIA best practices to influence global strategy.
Retail Partnership & Enablement
- Partner with regional retail leadership to ensure stores and client advisors are equipped and inspired to deliver high-touch, personalised service.
- Coach store teams on clienteling behaviours and tools, in alignment with brand standards.
- Monitor store-level engagement KPIs and work collaboratively to improve performance.
Experiential Engagement
- Support the planning and execution of regional client engagement activations, including private appointments, in-store experiences, and curated events.
- Collaborate with Events, PR, and Marketing to align client experiences with brand moments and product launches.
Insights & Reporting
- Working with the global data and CRM team, leverage CRM platforms and data analytics to evaluate campaign performance, client lifetime value, and key behavioural trends.
- Provide regular insights and feedback to the global team on regional impact and opportunities.
- Contribute to EMEIA and global dashboards and storytelling presentations.
PERSONAL PROFILE
- 7–10 years of experience in client engagement, CRM, or clienteling within luxury retail, fashion, or hospitality — ideally in an international, matrixed environment.
- Strong understanding of regional market nuances across Europe, the Middle East, and India.
- Demonstrated success in executing clienteling or loyalty strategies across multiple markets.
- Commercial and data-driven, with strong analytical and CRM platform skills.
- Natural relationship builder, with the ability to influence cross-functional and cross-cultural stakeholders.
- Passion for luxury and client experience; culturally sensitive and brand-aligned.
- Fluent in English; additional European or Middle Eastern languages a plus.
FOOTER
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
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Senior Manager, Client Engagement EMEIA employer: Burberry
Contact Detail:
Burberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Client Engagement EMEIA
✨Tip Number 1
Network with professionals in the luxury retail and client engagement sectors. Attend industry events or webinars where you can meet people who work at companies like Burberry. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest trends in client engagement and loyalty strategies, particularly within the EMEIA region. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented clienteling strategies in previous roles. Highlight your ability to adapt global strategies to local markets, as this is a key aspect of the position.
✨Tip Number 4
Research Burberry's current client engagement initiatives and be ready to share your thoughts on them. Showing that you are informed about their brand and its values will demonstrate your genuine interest in the role and the company.
We think you need these skills to ace Senior Manager, Client Engagement EMEIA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in client engagement, CRM, or clienteling, particularly within luxury retail or hospitality. Use specific examples that demonstrate your success in executing strategies across multiple markets.
Craft a Compelling Cover Letter: Write a cover letter that clearly outlines your understanding of the role and how your background aligns with the responsibilities. Emphasise your ability to localise global strategies and your experience with regional market nuances.
Showcase Analytical Skills: In your application, mention any experience you have with data analytics and CRM platforms. Highlight how you've used insights to drive client engagement and loyalty, as this is crucial for the role.
Demonstrate Cultural Sensitivity: Given the international scope of the role, include examples of how you've successfully navigated cross-cultural environments. This will show your potential employer that you can effectively engage clients from diverse backgrounds.
How to prepare for a job interview at Burberry
✨Understand the Role and Responsibilities
Make sure you thoroughly understand the job description and responsibilities of the Senior Manager, Client Engagement EMEIA. Be prepared to discuss how your experience aligns with their needs, particularly in client engagement and loyalty strategies.
✨Showcase Your Regional Knowledge
Since this role involves working across Europe, the Middle East, and India, demonstrate your understanding of regional market nuances. Share examples of how you've successfully localised strategies or campaigns in the past.
✨Prepare for Behavioural Questions
Expect questions that assess your ability to build relationships and influence stakeholders. Use the STAR method (Situation, Task, Action, Result) to structure your responses, highlighting your successes in client engagement and team collaboration.
✨Demonstrate Your Passion for Luxury and Client Experience
Convey your enthusiasm for the luxury sector and client experience. Discuss any relevant experiences that showcase your commitment to delivering high-touch, personalised service, and how you can contribute to enhancing the brand's clienteling culture.
