Senior Insight Manager

Senior Insight Manager

London Based – Hybrid working

As a Senior Insight Manager you will be responsible for developing commercial insight for Blis.

You will be a champion for research, analysis and measurement, providing evidence-based insights that will drive actions within our – and our clients’ – businesses.

Working across both internal and external stakeholders, this role is responsible for creating commercial opportunities through new and existing research, presenting compelling arguments that empower the sales and activation team to plan, deliver and optimise media campaigns.

This role will be supporting sales reps across global markets with a primary focus on UK based clients.

You will report to the Insight Lead (UK & International) and be based in London.

Relationships & Key Responsibilities

• Sales – ensure research and insight are integrated in our responses to media briefs and proactive proposals.
• Insight – share best practice, contribute to Thought Leadership projects and collaboration on blog content / white papers / industry events.
• Measurement – provide market support for measurement of campaign performance to optimise future activity e.g. brand lift, sales lift studies.
• Marketing – develop case studies to use for PR, and contribute to local or pan-market collateral.
• Client Services – where appropriate, ensure campaigns are set-up in a way that will deliver actionable outputs for our clients.
• Agencies / Clients – take brief, create client research pieces and run audience analysis, and debrief when required.

Expectations

• Blis data is accessed via our own proprietary platform, so all training will be provided.
• Champion our space, understanding what competitors are doing and how you can help further enhance Blis’ reputation .
• Manage and design research studies across your markets, using country-specific insights to direct your thinking.
• Identify opportunities where Blis’ audience data is a good fit with the needs of advertisers and brands.
• Develop creative uses of our data which deliver insight into consumer behaviour.
• Educate the Sales team on audience insights to make the best use of data in media recommendations.
• Manage local research partner relationships where applicable, e.g. OnDevice, Kantar.

Skills and Requirements

• Analysis – setting up tests within the Blis platform, and working directly with the data.
• Management of full service projects from inception through to completion, keeping stakeholders suitably informed throughout.
• Self-motivated , and operates well on their own initiative – essential as part of a growing team away from HQ.
• Understanding of how the media & advertising landscape is evolving and ability to develop strategies to reach clients audiences .
• Ability to translate data into actionable insights – incorporating Blis data into the wider context of consumer behaviour, industry challenges, and client objectives.
• Ability to present audience analysis in a compelling way, and in a manner that engages stakeholders of all seniority levels and group sizes.
• Ability to manage multiple projects and changing priorities effectively in a complex, fast-paced business environment.

The Candidate

• Open-minded and curious individual, interested in consumer behaviour, decision-making, the impact of macro factors on household or individual everyday lives, industry news etc.
• 4+ years’ experience in a research and/or analytics environment.
• Experience working in advertising or media is preferred but not essential.
• Experience with quantitative research methodologies and analysis with the ability to cut through the data and present the key findings in a simple way that generates clear implications and recommendations for action.
• A client-facing role , requiring internal and external stakeholder management to build relationships and be comfortable discussing client requirements, balancing these alongside technical and practical constraints.

About us

Blis is the geo-powered advertising tech stack. We’ve built a radically different omnichannel advertising solution structured on geography, not identity. Audience Explorer is our powerful audience planning platform delivering actionable intelligence & insight to advertisers.

With Blis, advertisers can plan unified audiences with data from premium partners, connected by geo. Buy audiences using smart cookie-less technology that can double performance and halve costs. Measure the audience, not just the channel, with patent-pending omnichannel measurement technology.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most successful companies, as well as every major media agency.

As an equal opportunity employer, we treat all our employees and job applicants fairly and equally. We oppose all forms of unlawful and unfair discrimination and take all reasonable steps to create a work environment in which all employees are treated with respect and dignity. We don\’t condone or tolerate any form of harassment, by employees or by others who do business with us.

Our Values – B.L.I.S.

Brave

We\’re leaders not followers

An innovation and growth mindset helps us solve everyday challenges and achieve breakthroughs. Our passion drives us to innovate. We don’t see barriers, just possibilities.

We take ownership and hold ourselves accountable for outcomes, good and bad – and we don’t pass the buck.

Love our clients

We\’re client obsessed

We do what we say and build trusted relationships with our partners for the long term. We act with integrity. We put our clients at the center of our business. We obsess over the best insights, ideas and solutions to deliver WOW and work with honesty and accountability to get it done.

Inclusive

We\’re one team

We are empathetic and embrace diversity. Everyone has a voice and can bring their authentic self to work. We care about and support each other – with humility and good humor. Mutual respect and wellbeing are key. We strive to eliminate bias and be open and transparent.

Solutions driven

We\’re action oriented

Speed matters in business, so we\’re solution-driven and action-oriented. We value simplification and calculated risk taking. We are lean, agile and resourceful self-starters. We collaborate and break silos, working thoughtfully and with urgency to solve problems, while learning from mistakes and celebrating wins.

If this looks like the perfect fit for you or if you just want to have a conversation, please apply and we will get back to you as quickly as possible!

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