Performance Experience Account Manager

BRAND: Zenith UK
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.

Our Commitment
Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

Overview

The Client

Sky, a Comcast-owned media and telecom leader headquartered in London, operates across the UK, Ireland, Germany, Austria, Switzerland, and Italy, offering TV and streaming services like Sky Q and NOW, broadband and mobile solutions, premium sports coverage including the Premier League, and 24/7 news via Sky News. As one of the UK\’s biggest advertisers, running high-profile campaigns for its TV, broadband, and sports offerings. Known for major sponsorships in sports, arts, and entertainment-including British Cycling, F1, and Sky Atlantic\’s original programming-Sky competes with rivals like BT, Virgin Media, and Netflix in the crowded media landscape.

The Role

See your work implemented as you help a long-standing client unlock further growth. The SEO Account Manager on Sky works closely with the SEO Account Director to deliver effective and holistic SEO campaigns that exceed client objectives, go beyond client briefs, and help educate internal teams. This position requires an all-around SEO specialist with astute attention to detail, experience innovating new ways of applying SEO best-practice, and an ability to turn insights into actions quickly.

You will be tasked with taking the client from their current state to reach annual performance goals and connect SEO activities to proven business results. As the SEO Manager, you will have experience implementing SEO tactics and strategies to drive growth across content, technical and AI in SEO, with a good understanding of how digital experiences can effect both acquisition and conversion. You will have excellent data analysis skills to be able to support the client with insights for data-driven decision-making, and a keen understanding of the consumer journey.

You will manage two SEO Executives, ensuring the quality of their work and being responsible for their professional development and upskilling. You will also regularly liaise with members of the client\’s internal SEO team across varying levels of seniority. Internally you will regularly collaborate with the Paid Search, Data & Analytics, and cross-channel performance media teams

Responsibilities

Key Responsibilities

• Develop and implement SEO strategies and tactics in line with the client\’s business objectives;

• Manage all-around SEO program for the client (technical, content, AI led, insights and reporting);

• Ensure on-time delivery of high-quality work from all team members;

• Audit websites and provide recommendations for improving SEO performance;

• Identify new opportunities for improving client\’s organic search rankings, traffic, and conversions;

• Manage SEO reporting (keyword rankings, SEO traffic, conversion data, etc.);

• Analyse the impact on client\’s website from algorithm or competitor updates and derive relevant actions;

• Work with Account Director to improve workflow within the account team and across teams at Starcom;

• Research new ideas, trends, and technologies within the SEO space to educate clients and the Starcom team;

• Line manage and upskill account executives, lead peer-to-peer trainings and knowledge sharing.

Qualifications

Skills & Experience Essential

• Excellent written and verbal communication skills

• Prior SEO work experience, preferably in an agency environment with enterprise-level clients.

• Prior experience line managing/mentoring a team of SEO / Owned Media specialists.

• Prior experience in a client-facing role.

• Prior experience in enterprise-level project management.

• Experience with SEO, web analytics, and search research tools and technologies;

• Confident, comfortable, and professional when communicating with clients and third parties. • Proficient in Microsoft Office programs particularly Excel and PowerPoint.

• Very good understanding of how to measure impact of owned media strategies.

• Very good understanding of how to identify organic search opportunities, set relevant KPIs, forecast organic search performance and estimate expected ROI.

• Understanding of how to use Search Trends, Demographic and User Behaviour data

• Ability to establish clear internal briefing, manage projects, and distribute the workload.

Highly Desirable

• Strong data analysis skills

• Prior experience in technical SEO liaison with the client dev teams

• Keen to find applications for AI and automation as part of the future of Search and Content

Additional information

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG\’s (Employee Action Groups).

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