Marketing Automation Specialist

Job position: Marketing Automation Specialist

Who are we?
Hult Ashridge Executive Education partners with global businesses and governments to deliver leadership and organizational development solutions that create lasting change. As pioneers of experiential and human-centered learning, we’ve been delivering transformational leadership and organizational development solutions since 1959. We are backed by faculty expertise of Hult International Business School, and the Hult Ashridge Center for Coaching (HACC), which sets industry standards internationally for the profession.

As part of the EF Education First business, the world’s largest private education company, we are part of a sophisticated, global network with access to resources around the world.

The Opportunity
Our Marketing Team is looking for a Marketing Automation Specialist responsible for being the in-house Email Service Provider (Pardot) expert, fully leveraging its capabilities to design optimal communication strategy, flows and integration between systems to deliver on business growth strategy and deliver on that strategy.

Central to the growth ambition of Hult Ashridge is a new focus on targeting a cadence of impactful communications towards Ideal Customer Profile (ICP) accounts in order to build increased awareness, trust and engagement. The successful candidate will be a critical part of enabling this work through delivery of marketing automation flows, working within the marketing team, but also partnering closely with sales, sales operations and with our CRM (Salesforce) technical team.

You will design, implement, manage, and optimize marketing automation workflows, manage email templates, and ensure timely, error-free campaign and operational deployments across channels. In partnership with the marketing team, you will deliver strategic, impactful messaging that deepens customer engagement and simplifies communication touchpoints.

The job requiresexperience working with Pardot (Marketing Cloud Account Engagement), or similar platforms a solid understanding of HTML, and familiarity with SQL is a plus. A successful candidate will thrive in a fast-paced environment and is eager to build a career in a multinational, rapidly growing and innovative education company.

Why work for us?

• Developing our talent is core to our values. We provide regular training, access to self-development platforms, real ownership, and career progression opportunities
• An attractive salary (based on track record) and benefits packages
• Length of Service Recognition including paid sabbatical
• A strong network of international peers and collaborators.

Key responsibilities

• Partner with marketing and business stakeholders to support a customer-centric, ICP strategy and deliver measurable business results.
• Be the marketing team’s expert in executing campaigns through Pardot, ensuring full utilization of its features to drive performance and meet objectives.
• Manage the end-to-end production and deployment of emails, including formatting, rendering, image quality, accuracy of content, targeting, set-up, basic HTML coding, and testing initiatives.
• Collaborate with the internal creative team to optimize and maintain consistent branded email templates, understand the coding of HTML email templates, and ensure brand consistency across all email assets.
• Oversee current marketing automation efforts by proactively researching and applying best practices, optimizing workflows (including lead scoring and grading), identifying patterns, and developing reusable templates and filters to enhance efficiency and reduce turnaround time.
• Manage audience segmentation and data application, sharing best practices across the marketing team.
• Provide support and training in Pardot to marketing team members on foundational functionality (email sends, segmentations, forms, reporting).
• Work closely with the tech and Salesforce teams to ensure smooth syncing and lead assignment processes, troubleshoot form handler sync errors, and maintain effective Pardot-CRM integrations (Salesforce).
• Monitor and analyze campaign performance, using data-driven insights to challenge the status quo, identify areas for improvement, and drive meaningful optimizations.
• Lead A/B testing efforts, evaluating the impact of different strategies on audience engagement and conversion performance.
• Support marketing performance reporting and insights across a range of analytics and marketing platforms,which may include attribution model exploration.
• Ensure compliance with global privacy regulations (such as GDPR) while staying current on email best practices and evolving industry standards.

The skills & experience we look for

• You have at least 2+ years of hands-on experience in Pardot or similar marketing automation platforms (Marketo, HubSpot, Marketing Cloud)
• Experience in B2B marketing is advantageous, though not required.
• Experience of basic HTML/CSS coding
• Excellent attention to detail, organization, and process management.
• Strong technical and analytical skills with the ability to track and interpret trends and patterns to optimize campaigns and segmentations.
• Knowledge of relational databases and SQL is an advantage.
• Entrepreneurial spirit with the ability to prioritize, manage time effectively, and thrive in a fast-paced environment with tight deadlines.
• Clear and confident communicator with strong interpersonal skills and excellent command of English.
• Self-starter with a natural curiosity and eagerness to learn, explore platforms, and continuously improve.

To thrive at Hult Ashridge, you will:

• Have strong personal drive and energy
• Possess an entrepreneurial spirit with a nothing is impossible mindset
• Excited by having ownership and autonomy
• Enjoy working in a fast-paced results-driven environment
• Be passionate about learning and being a change-maker

Motivated by being part of a team and a natural collaborator

About us:

With campuses and offices in over 50 countries, including the beautiful Ashridge House outside London, we offer a truly global and collaborative environment.

Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day.

• Private Medical Insurance
• Private pension scheme managed by Aviva
• Loan for annual travel passes
• Employee Assistance Programme

HULT ASHRIDGE EXECUTIVE EDUCATION is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.

Want to learn more about life at EF? Follow us on social.

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