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For Companies At a Glance
- Tasks: Lead customer growth initiatives in Football Education & Recreation, driving audience engagement and revenue.
- Company: Join City Football Group, a global leader in football club operations since 2013.
- Benefits: Enjoy 26 days annual leave, private healthcare, birthday off, and lifestyle discounts.
- Why this job: Make a real impact in football education while collaborating with diverse teams in a dynamic environment.
- Qualifications: Experience in go-to-market strategies, strong communication skills, and a data-driven mindset required.
- Other info: This is a full-time role with opportunities for professional growth in the sports industry.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Head of Marketing – Football Education & Recreation
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Head of Marketing – Football Education & Recreation
Closing Date of Applications – 20/07/25
Our Story
Established in 2013, City Football Group is the world’s leading private owner and operator of football clubs, with total or partial ownership of twelve clubs across the world. City Football Group also invests in other football related businesses and serves as a global commercial platform for our partners, whilst fulfilling our purpose of empowering better lives through football on a local and global scale, consistent with what “City” football has meant to people for over a century.
Our Winning Team
Our purpose is to empower better lives through football. We are proud of the role City Football Group clubs play in their localities, delivering positive economic, social and environmental impact through our operations and through programmes and activities that bring about meaningful, lasting change.
This is Your City
As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.
Purpose
To lead the development, implementation and end-to-end delivery of customer growth initiatives across Football Education & Recreation’s (FE&R) B2C portfolio in line with the strategic direction set by the Managing Director. This role is responsible for enabling the long-term expansion of participation, customer acquisition, and programme reach.
Embedded within the FE&R function, this role requires strong cross-functional leadership, business insight, and commercial judgement. The role holder will coordinate across product, marketing, commercial, and delivery teams to ensure integrated execution and measurable audience growth. They will act as a key enabler of FE&R’s wider contribution to the Group’s commercial and strategic ambitions.
Your Impact
1. Strategic ownership : Develop a strategic framework, in collaboration with MD, for growing the FE&R audience – including project-specific and portfolio-wide plans that drive visibility, acquisition, and retention (to include brand, assets, etc.
2. Revenue Contribution: Ensure that growth activities directly support the commercial success of FE&R B2C offerings, contributing to revenue performance and long-term sustainability.
This role will be jointly accountable alongside Director of Pay to Play, and Head of Emerging Products.
3. End-to-End Delivery: Take full ownership of delivery across the customer growth lifecycle—from strategy to execution—ensuring programmes meet agreed KPIs and drive revenue impact to optimise performance across markets.
4. Strategic Adaptation : Apply commercial and operational judgement to adapt growth strategies based on performance data, customer insight, and market trends.
5. Collaborative Leadership: Collaborate with B2C product leads to shape and coordinate integrated growth plans for each B2C product—covering positioning, pricing alignment, audience targeting, and performance tracking to support overall customer growth goals.
6. Agency and Stakeholder Coordination: Manage relationships with external agencies to support campaign execution, technical delivery, audience insight, etc, and be the focal point for coordination with CFG Marketing.
7. Stakeholder Alignment : Influence internal and external stakeholders—locally and centrally—to align around shared customer growth objectives, ensuring consistency and messaging and brand standards.
8. Audience Campaign Execution: Lead the planning and execution of all audience-facing campaigns, working in close collaboration with central and local marketing teams to ensure consistency, quality, and impact in messaging and delivery.
9. Commercial Input: Contribute to broader commercial and product strategy discussions to help shape FE&R’s position in the global sport and education marketplace.
10. B2B Engagement Support: Provide input into audience engagement approaches for B2B customers, supporting the Director of Partner Schools in aligning growth-related messaging and positioning with broader FE&R objectives.
11. Delivering Customer Growth Impact : Ensure that customer growth strategies contribute meaningfully to CFG’s commercial ambitions, delivering measurable audience impact across products, markets, and delivery channels.
What we are looking for
- Proven experience developing and executing go-to-market strategies and customer-focused campaigns in consumer-facing environment
- Strong ability to tailor messaging and storytelling to diverse audiences and markets
- Demonstrated success managing multiple concurrent projects in a fast paced, international environment
- Strong collaboration skills, with experience of effective cross-functional working
- Excellent communication, interpersonal, and stakeholder engagement skills
- Highly organised, with strong attention to detail and delivery focus
- Skilled in building influential relationships at all levels
- Data-driven approach to evaluating performance and informing decision-making
- Experience overseeing external agencies or delivery partners
- Background in consumer, entertainment, or sport industries
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Education
-
Industries
Education
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Head of Customer Growth - Football Education employer: Manchester City Football Club
Contact Detail:
Manchester City Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Customer Growth - Football Education
✨Tip Number 1
Familiarise yourself with the City Football Group's mission and values. Understanding their commitment to empowering better lives through football will help you align your vision with theirs during discussions.
✨Tip Number 2
Network with professionals in the football education and recreation sector. Attend industry events or engage on platforms like LinkedIn to connect with current employees or stakeholders, which can provide valuable insights and potentially a referral.
✨Tip Number 3
Stay updated on the latest trends in customer growth strategies within the sports and education sectors. Being knowledgeable about current market dynamics will allow you to discuss innovative ideas and demonstrate your expertise during interviews.
✨Tip Number 4
Prepare to showcase your experience in managing cross-functional teams. Highlight specific examples where you've successfully collaborated with various departments to achieve common goals, as this role requires strong collaborative leadership.
We think you need these skills to ace Head of Customer Growth - Football Education
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Customer Growth position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in developing go-to-market strategies and customer-focused campaigns. Use specific examples that demonstrate your success in similar roles, particularly in consumer-facing environments.
Write a Strong Cover Letter: In your cover letter, express your passion for football education and recreation. Highlight your strategic thinking and collaborative leadership skills, and explain how you can contribute to the growth initiatives outlined in the job description.
Showcase Data-Driven Insights: Since the role requires a data-driven approach, include examples of how you've used performance data to inform decision-making in previous positions. This will demonstrate your analytical skills and ability to adapt strategies based on insights.
How to prepare for a job interview at Manchester City Football Club
✨Understand the Company’s Vision
Before your interview, make sure you’re familiar with City Football Group's mission and values. They focus on empowering better lives through football, so think about how your experience aligns with this vision and be ready to discuss it.
✨Showcase Your Strategic Thinking
As the Head of Customer Growth, you'll need to demonstrate your ability to develop and implement strategic frameworks. Prepare examples of past strategies you've executed that led to measurable growth, particularly in customer acquisition and retention.
✨Highlight Cross-Functional Collaboration
This role requires strong collaboration across various teams. Be prepared to share specific instances where you successfully worked with different departments to achieve a common goal, especially in a fast-paced environment.
✨Prepare for Data-Driven Discussions
Since the role involves adapting strategies based on performance data, brush up on your analytical skills. Be ready to discuss how you've used data to inform decisions and drive successful marketing campaigns in the past.
