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For Companies At a Glance
- Tasks: Lead marketing strategies for Football Education & Recreation, driving customer growth and engagement.
- Company: Join City Football Group, a global leader in football club operations since 2013.
- Benefits: Enjoy 26 days annual leave, private healthcare, birthday off, and lifestyle discounts.
- Why this job: Make a real impact in football education while collaborating with diverse teams and stakeholders.
- Qualifications: Proven experience in go-to-market strategies and strong communication skills required.
- Other info: Opportunity to work in a fast-paced, international environment with a focus on social impact.
The predicted salary is between 48000 - 72000 £ per year.
Head of Marketing – Football Education & Recreation
Join to apply for the Head of Marketing – Football Education & Recreation role at Manchester City Football Club
Head of Marketing – Football Education & Recreation
Join to apply for the Head of Marketing – Football Education & Recreation role at Manchester City Football Club
Head of Marketing – Football Education & Recreation
Closing Date of Applications – 20/07/25
Our Story
Established in 2013, City Football Group is the world’s leading private owner and operator of football clubs, with total or partial ownership of twelve clubs across the world. City Football Group also invests in other football related businesses and serves as a global commercial platform for our partners, whilst fulfilling our purpose of empowering better lives through football on a local and global scale, consistent with what “City” football has meant to people for over a century.
Our Winning Team
Our purpose is to empower better lives through football. We are proud of the role City Football Group clubs play in their localities, delivering positive economic, social and environmental impact through our operations and through programmes and activities that bring about meaningful, lasting change.
This is Your City
As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.
Purpose
To lead the development, implementation and end-to-end delivery of customer growth initiatives across Football Education & Recreation’s (FE&R) B2C portfolio in line with the strategic direction set by the Managing Director. This role is responsible for enabling the long-term expansion of participation, customer acquisition, and programme reach.
Embedded within the FE&R function, this role requires strong cross-functional leadership, business insight, and commercial judgement. The role holder will coordinate across product, marketing, commercial, and delivery teams to ensure integrated execution and measurable audience growth. They will act as a key enabler of FE&R’s wider contribution to the Group’s commercial and strategic ambitions.
Your Impact
1. Strategic ownership: Develop a strategic framework, in collaboration with MD, for growing the FE&R audience – including project-specific and portfolio-wide plans that drive visibility, acquisition, and retention (to include brand, assets, etc.
2. Revenue Contribution: Ensure that growth activities directly support the commercial success of FE&R B2C offerings, contributing to revenue performance and long-term sustainability.
This role will be jointly accountable alongside Director of Pay to Play, and Head of Emerging Products.
3. End-to-End Delivery: Take full ownership of delivery across the customer growth lifecycle—from strategy to execution—ensuring programmes meet agreed KPIs and drive revenue impact to optimise performance across markets.
4. Strategic Adaptation: Apply commercial and operational judgement to adapt growth strategies based on performance data, customer insight, and market trends.
5. Collaborative Leadership: Collaborate with B2C product leads to shape and coordinate integrated growth plans for each B2C product—covering positioning, pricing alignment, audience targeting, and performance tracking to support overall customer growth goals.
6. Agency and Stakeholder Coordination: Manage relationships with external agencies to support campaign execution, technical delivery, audience insight, etc, and be the focal point for coordination with CFG Marketing.
7. Stakeholder Alignment: Influence internal and external stakeholders—locally and centrally—to align around shared customer growth objectives, ensuring consistency and messaging and brand standards.
8. Audience Campaign Execution: Lead the planning and execution of all audience-facing campaigns, working in close collaboration with central and local marketing teams to ensure consistency, quality, and impact in messaging and delivery.
9. Commercial Input: Contribute to broader commercial and product strategy discussions to help shape FE&R’s position in the global sport and education marketplace.
10. B2B Engagement Support: Provide input into audience engagement approaches for B2B customers, supporting the Director of Partner Schools in aligning growth-related messaging and positioning with broader FE&R objectives.
11. Delivering Customer Growth Impact: Ensure that customer growth strategies contribute meaningfully to CFG’s commercial ambitions, delivering measurable audience impact across products, markets, and delivery channels.
What we are looking for
- Proven experience developing and executing go-to-market strategies and customer-focused campaigns in consumer-facing environment
- Strong ability to tailor messaging and storytelling to diverse audiences and markets
- Demonstrated success managing multiple concurrent projects in a fast paced, international environment
- Strong collaboration skills, with experience of effective cross-functional working
- Excellent communication, interpersonal, and stakeholder engagement skills
- Highly organised, with strong attention to detail and delivery focus
- Skilled in building influential relationships at all levels
- Data-driven approach to evaluating performance and informing decision-making
- Experience overseeing external agencies or delivery partners
- Background in consumer, entertainment, or sport industries
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Education
-
Industries
Education
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Head of Marketing - Football Education & Recreation employer: Manchester City Football Club
Contact Detail:
Manchester City Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Football Education & Recreation
✨Tip Number 1
Familiarise yourself with the City Football Group's mission and values. Understanding their commitment to empowering better lives through football will help you align your vision and demonstrate how your marketing strategies can contribute to this purpose.
✨Tip Number 2
Network within the football and sports marketing community. Attend industry events, webinars, or local meetups to connect with professionals who may have insights or connections that could help you get noticed for this role.
✨Tip Number 3
Showcase your experience in developing go-to-market strategies by preparing case studies of successful campaigns you've led. Be ready to discuss how these experiences can translate into customer growth initiatives for Football Education & Recreation.
✨Tip Number 4
Research current trends in football education and recreation. Being knowledgeable about market trends and audience preferences will allow you to speak confidently about how you can adapt growth strategies to meet evolving demands.
We think you need these skills to ace Head of Marketing - Football Education & Recreation
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Head of Marketing position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Cover Letter: Your cover letter should not only introduce yourself but also explain why you're passionate about football education and recreation. Use specific examples from your past experiences that demonstrate your ability to lead marketing initiatives and drive customer growth.
Highlight Relevant Experience: In your CV, focus on your proven experience in developing go-to-market strategies and managing customer-focused campaigns. Be sure to include metrics or outcomes that showcase your success in previous roles, especially in consumer-facing environments.
Showcase Collaboration Skills: Given the collaborative nature of this role, emphasise your experience working cross-functionally. Provide examples of how you've successfully coordinated with different teams or stakeholders to achieve common goals, particularly in fast-paced settings.
How to prepare for a job interview at Manchester City Football Club
✨Understand the Company’s Vision
Before your interview, make sure you’re familiar with City Football Group's mission and values. They focus on empowering better lives through football, so think about how your experience aligns with this vision and be ready to discuss it.
✨Showcase Your Strategic Thinking
As the Head of Marketing, you'll need to develop strategic frameworks for audience growth. Prepare examples from your past where you've successfully implemented go-to-market strategies or customer-focused campaigns, highlighting your ability to adapt based on performance data.
✨Demonstrate Cross-Functional Collaboration
This role requires strong collaboration across various teams. Be prepared to share experiences where you’ve worked effectively with product, marketing, and commercial teams to achieve common goals, showcasing your teamwork and leadership skills.
✨Prepare for Stakeholder Engagement Scenarios
You’ll need to influence both internal and external stakeholders. Think of situations where you’ve successfully aligned diverse groups around shared objectives, and be ready to discuss your approach to maintaining consistency in messaging and brand standards.
