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- Tasks: Lead CRM strategy, focusing on customer engagement and retention across various channels.
- Company: Join MoneyGram, a fintech leader reimagining cross-border payments with a startup vibe.
- Benefits: Enjoy flexible hybrid or remote work options and a commitment to diversity and inclusivity.
- Why this job: Shape the future of customer experience in a dynamic, fast-paced environment with global impact.
- Qualifications: 8-12+ years in CRM or retention marketing, ideally in B2C or fintech settings.
- Other info: Be part of a team that values data-driven decisions and champions customer loyalty.
The predicted salary is between 43200 - 72000 ÂŁ per year.
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Director, CRM & Retention- 25010372, London
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Client:
MoneyGram
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
3efc922252b5
Job Views:
23
Posted:
12.08.2025
Expiry Date:
26.09.2025
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Job Description:
Description
About MoneyGram
We’re rebuilding one of the most trusted names in fintech—and doing it like a startup.
MoneyGram has been a global leader in cross-border payments for decades, and now we’re entering our most exciting chapter yet: a full-speed, full-scale re-founding led by Anthony Sohoo, with the backing of private equity firm Madison Dearborn Partners.
With a globally recognized brand, deep infrastructure across 200+ countries, and millions of loyal customers, the foundation is strong—and the scale is unreal. We’re now reimagining just how much further we can take it.
We’re rebuilding our growth engine —faster, smarter, and more customer-obsessed than ever. Fewer layers. Sharper strategy. Disciplined execution. A bias for action. We’re looking for bold operators and builders ready to run at this opportunity, shape the future of a scaled business, and leave their mark.
About the role
We’re hiring a Director of CRM & Retention to own the full customer lifecycle—from first activation to repeat usage, referrals, and long-term loyalty.
This is a critical leadership role at the intersection of performance, product, and customer experience. You’ll define how we use messaging to engage customers across Email, SMS, and Push, but also how we drive impact beyond comms—through smart journey design, seamless onboarding, activation flows, and high-leverage referral programs.
You’ll partner closely with our Growth, Product, and Field Marketing teams to ensure CRM is embedded across the business and built to drive outcomes. Whether it’s increasing activation in a core corridor, reactivating dormant users, or turning happy customers into referrers, you’ll be at the center of it.
If you’re a lifecycle leader who’s equal parts strategic, data-savvy, and ready to build—we’d love to talk.
What You’ll Do
What We’re Looking For
The process
We believe in keeping the process clear, fast, and meaningful. Here’s what to expect.
Qualifications
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Director, CRM & Retention- 25010372 employer: MoneyGram
Contact Detail:
MoneyGram Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, CRM & Retention- 25010372
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and retention marketing, especially within fintech. Understanding the unique challenges and opportunities in this sector will help you speak confidently about how you can contribute to MoneyGram's goals.
✨Tip Number 2
Network with professionals in the CRM and retention space, particularly those who have experience in high-growth B2C environments. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out during the hiring process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven customer engagement and retention in previous roles. Highlighting your hands-on experience with CRM platforms and data-driven decision-making will demonstrate your capability for the role.
✨Tip Number 4
Showcase your understanding of global compliance issues like GDPR and CCPA, as well as multicultural messaging strategies. This knowledge is crucial for a role that operates across various regions and markets, making you a more attractive candidate.
We think you need these skills to ace Director, CRM & Retention- 25010372
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, lifecycle, and retention marketing. Use specific examples that demonstrate your success in these areas, especially in high-growth B2C or fintech environments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills align with MoneyGram's goals. Emphasise your strategic mindset and experience in building high-performing teams.
Highlight Data-Driven Achievements: In your application, include quantifiable achievements related to customer engagement, retention metrics, and successful CRM strategies you've implemented. This will show your ability to turn data into actionable insights.
Showcase Cross-Functional Collaboration: Mention any experience you have working with different teams such as Growth, Product, and Marketing. Highlight how you’ve successfully aligned goals and shared insights to enhance customer experiences.
How to prepare for a job interview at MoneyGram
✨Understand the Customer Lifecycle
Make sure you have a solid grasp of the customer lifecycle, especially in relation to CRM and retention strategies. Be prepared to discuss how you would approach onboarding, reactivation, and loyalty programmes, as these are key components of the role.
✨Showcase Your Data Savvy
Since the role requires a strong analytical mindset, come ready to share examples of how you've used data to drive decisions in previous roles. Highlight any experience with CRM platforms and how you've leveraged behavioural data to enhance customer engagement.
✨Demonstrate Leadership Experience
This position involves leading a high-performing team, so be prepared to discuss your leadership style and experiences. Share specific examples of how you've built and scaled teams, and how you foster collaboration across different departments.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about challenges you've faced in CRM or retention marketing and how you overcame them, particularly in high-growth environments.
