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- Tasks: Lead digital media strategy and oversee campaign innovation for ARTHOUSE London.
- Company: TodayTix Group is a global leader in cultural e-commerce, transforming ticket sales through innovative technology.
- Benefits: Enjoy flexible working options, a supportive team culture, and a structured onboarding process.
- Why this job: Join a passionate team shaping the future of live events and cultural storytelling.
- Qualifications: 7+ years in digital media strategy with strong leadership and commercial skills required.
- Other info: This full-time role is based in Greater London, with a minimum of 3 office days per week.
The predicted salary is between 64000 - 96000 £ per year.
Director, Digital Media Strategy – ARTHOUSE London
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Director, Digital Media Strategy – ARTHOUSE London
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TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.
Through powerful consumer matchmaking technology and our expansive portfolio of brands, including TodayTix, New York Theatre Guide, London Theatre Guide, Show-Score, Arthouse, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, transforming the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.
Life at TodayTix Group
We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact – because we\’re building the future of live events, and there’s no script for what comes next.
New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development.
Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans – people who love theatre and live experiences, and who support each other just as much as they challenge each other to do great work.
We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.
About the Role:
ARTHOUSE is the latest addition to TodayTix Group’s portfolio of brands. Our team specializes in crafting inspiring and impactful digital marketing campaigns to engage and expand a show’s viewership. We leverage data, combined with top-tier ticketing solutions, to guide audiences through the exciting journey of discovering shows to purchasing tickets.
We’re looking for a visionary and results-driven Digital Media Strategy Director to lead the ARTHOUSE London team and shape the future of our digital media services offering. This role sits at the intersection of digital strategy, client services, and campaign innovation—and plays a pivotal part in driving revenue, partner satisfaction, and audience growth for shows and cultural institutions across the UK and North America.
As the media leader in London, you will oversee a growing team of planners and strategists, set the direction for multi-channel digital media campaigns, and work cross-functionally to deliver best-in-class marketing solutions. Your work will directly impact TTG’s commercial success, strengthen partner relationships, and help audiences discover the magic of live performance.
If you thrive in a fast-paced, collaborative, and entrepreneurial environment and are passionate about digital media strategy, cultural storytelling, and building high-performing teams, we’d love to hear from you.
Please note: This is a full-time position and qualified candidates must be based in the greater London area. We encourage collaboration by working a minimum of 3 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.
What Success Looks Like:
- Digital Media Strategy Leadership → Set the vision and direction for integrated digital media strategy across all ARTHOUSE clients, ensuring innovative, audience-centric, and results-oriented campaign plans.
- Team Development & Culture → Lead, mentor, and grow a team of digital media strategists and planners, fostering a collaborative, high-performance culture with a strong emphasis on creativity, accountability, and professional development.
- Business Growth → Identify and drive new business opportunities, lead strategic pitches, and deepen relationships with current clients to expand ARTHOUSE’s market presence and revenue.
- Cross-Functional Impact → Partner closely with sales, creative, insights, and performance marketing teams across TTG to deliver unified campaign strategies that exceed client expectations.
- Campaign Excellence → Ensure executional excellence, campaign innovation, and data-informed reporting for all media campaigns across paid social, search, CTV, display, influencers, and on-platform channels.
What You\’ll Do:
- Lead ARTHOUSE London’s digital media strategy function – Oversee the development and delivery of integrated media plans for a portfolio of top-tier clients across theatre and live entertainment.
- Serve as a strategic partner – Act as a key client lead, trusted advisor, and thought leader in media innovation and marketing effectiveness.
- Drive new business and revenue opportunities – Collaborate with commercial and marketing teams to pitch media services to new and existing partners, developing compelling proposals rooted in audience data and campaign impact.
- Guide campaign performance and insights – Establish clear success metrics, evaluate performance, and translate insights into recommendations that optimize future strategy.
- Champion collaboration across TTG – Partner with global performance, creative, and sales teams to ensure media campaigns are holistically planned and executed.
- Manage and grow a high-performing team – Recruit, develop, and retain top talent while building a culture of creativity, rigor, and excellence.
We’re Looking for Someone With:
- 7+ years of experience in digital media strategy, campaign planning, or media services—ideally with a blend of agency, entertainment, and client-facing experience.
- Proven experience leading teams and building departments with a focus on innovation, performance, and professional growth.
- Strong commercial acumen, with a demonstrated ability to pitch and win business, grow client accounts, and manage a P&L or revenue target.
- Deep expertise in paid media channels (paid social, search, CTV/OTT, display, influencers, and emerging platforms).
- A track record of developing and scaling integrated media campaigns that drive measurable ROI.
- Exceptional communication, presentation, and relationship-building skills.
- A strategic mindset with operational fluency—able to toggle between long-term vision and day-to-day decision-making.
- A passion for arts, culture, and live events—with a strong understanding of the UK and North American theatre markets, or adjacent experience in media-driven industries.
Seniority level
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Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Theater Companies and Performing Arts
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Director, Digital Media Strategy - ARTHOUSE London employer: TodayTix Group (TTG)
Contact Detail:
TodayTix Group (TTG) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Digital Media Strategy - ARTHOUSE London
✨Tip Number 1
Familiarise yourself with the latest trends in digital media strategy, especially within the arts and entertainment sectors. Understanding how to leverage data for audience engagement will be crucial in your discussions.
✨Tip Number 2
Network with professionals in the theatre and live events industry. Attend relevant events or webinars to connect with potential colleagues and gain insights into what makes a successful digital media campaign in this space.
✨Tip Number 3
Prepare to discuss your experience in leading teams and driving business growth. Be ready to share specific examples of how you've successfully pitched media services and expanded client accounts in previous roles.
✨Tip Number 4
Showcase your passion for arts and culture during your interactions. Being able to articulate why you care about live events and how that translates into effective digital strategies can set you apart from other candidates.
We think you need these skills to ace Director, Digital Media Strategy - ARTHOUSE London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media strategy, campaign planning, and team leadership. Use specific examples that demonstrate your success in driving revenue and managing client relationships.
Craft a Compelling Cover Letter: In your cover letter, express your passion for arts and culture, and explain how your background aligns with the role at ARTHOUSE London. Mention your understanding of the UK and North American theatre markets and how you can contribute to their digital media strategy.
Showcase Your Achievements: Include quantifiable achievements in your application, such as successful campaigns you've led or revenue growth you've driven. This will help illustrate your impact and effectiveness in previous roles.
Research TodayTix Group: Familiarise yourself with TodayTix Group's brands and their approach to digital marketing. Understanding their mission and values will allow you to tailor your application and demonstrate your enthusiasm for joining their team.
How to prepare for a job interview at TodayTix Group (TTG)
✨Showcase Your Digital Media Expertise
Make sure to highlight your experience in digital media strategy, especially any successful campaigns you've led. Be prepared to discuss specific metrics and outcomes that demonstrate your ability to drive results.
✨Demonstrate Leadership Skills
As a Director, you'll need to lead a team. Share examples of how you've mentored or developed talent in the past, and how you foster a collaborative culture. This will show that you're not just a strategist but also a great leader.
✨Understand the Company’s Vision
Research TodayTix Group and ARTHOUSE thoroughly. Understand their mission, values, and recent campaigns. Being able to articulate how your vision aligns with theirs will set you apart as a candidate who is genuinely interested in the role.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare to discuss how you would approach specific challenges in digital media strategy, particularly in the context of theatre and live events.
