Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join us as a Brand Marketing Coordinator to create engaging campaigns for older adults.
- Company: Parsley Box is a leader in meal delivery, focused on healthy ageing for the over 65s.
- Benefits: Enjoy flexible working, 33 days annual leave, and a modern workspace with great perks.
- Why this job: Be part of a mission-driven team that values creativity and community engagement.
- Qualifications: 1-2 years in brand marketing, strong copywriting skills, and proficiency in CRM tools required.
- Other info: We celebrate diversity and welcome applicants from all backgrounds.
The predicted salary is between 28000 - 40000 £ per year.
Get AI-powered advice on this job and more exclusive features.
We’veestablishedourselves as one of the market leaders in the meal delivery category, promoting and supporting healthy ageing by making mealtimes for the over 65s easier and more enjoyable.
Our mission is to supporthealthy ageingand make Parsley Box the brand of choice for this demographicand our online presence is core to helping us achieve this.
Responsibilities
Role Overview:
We\’re looking for a creative and driven Brand Marketing Coordinator to help us connect with and serve one of the most important demographics in the UK – older adults who deserve food products designed specifically for their needs, preferences, and lifestyle.
As the Brand Marketing Coordinator, you will play a pivotal role in shaping and strengthening our brand presence and building authentic relationships across every customer touchpoint. Working within the Marketing team, you’ll help define and execute brand-led campaigns that not only drive customer acquisition and retention but also enhance brand awareness, consistency, and loyalty. From storytelling and visual identity to campaign execution and customer engagement, this role is ideal for a creative individual who is passionate about brand building and thrives in a collaborative, creative, and fast-paced environment.
Key Responsibilities:
Campaign Management & Execution
- Support the planning and execution of integrated brand marketing campaigns across digital and offline channels (email, social media, paid media, direct mail, print, etc.), ensuring alignment with our brand strategy and positioning.
- Collaborate with internal stakeholders and external partners to ensure campaigns are delivered on-brand, on-time, and in line with strategic objectives.
- Maintain organised campaign calendars, content schedules, and brand asset libraries.
- Assist with proofreading and quality control, ensuring all communications are polished and brand consistent.
Brand Building & Community Engagement
- Champion the brand voice and identity across all touchpoints, creating consistent, compelling messaging and visuals that reflect the brand’s values, tone, and personality.
- Assist in the development and rollout of brand guidelines, toolkits, and assets to ensure brand integrity across the organisation.
- Monitor campaign performance, brand engagement metrics, and customer feedback to help shape brand strategy and content direction.
- Support CRM and lifecycle marketing initiatives with a focus on brand storytelling and customer experience, using tools like Mailchimp or Klaviyo to deliver personalised, branded communications.
- Collaborate on the development of customer journey maps and brand engagement plans to support loyalty and long-term brand affinity.
- Conduct competitor and trend analysis to inform branding decisions and identify opportunities for differentiation.
Content Creation & Social Media
- Manage the creation and distribution of brand-aligned content that adds value to the customer journey and reinforces our positioning in the market.
- Write engaging, on-brand copy for a variety of formats, including email, social media, website, print collateral, and ads.
- Create visually appealing marketing materials and social graphics using Canva and similar tools, maintaining brand consistency throughout.
- Provide administrative and project coordination support across brand initiatives, including meetings, resource development, and budget tracking.
Key relationships
Reports to
- Head of Brand
Key internal relationships
- Retention Marketing Manager
- Growth and Acquisition Executive
Key external relationships
- Printers
Measured on
- Brand equity metrics including revenue, ROI and customer acquisition costs
- Email and SMS campaign performance
- Meeting project deadlines and deliverables
Experience & Skills Needed
- Essential Qualifications and Skills:
- 1–2+ years of experience in a brand marketing role, ideally in e-commerce or the food industry.
- Proficiency with CRM platforms (e.g., Mailchimp, Klaviyo, Salesforce) and understanding of email marketing bests practices
- Proficiency with Canva or similar tools for content and asset development and Microsoft Office (especially Excel/Sheets and PowerPoint).
- Strong copywriting and editing skills, with a knack for creating content that feels personal and genuine
- with a genuine respect and empathy for older adults
- Familiarity with major social media platforms and content scheduling tools
- Comfortable working with performance metrics, customer data, and reporting dashboards
- Highly organised with strong attention to detail and ability to multitask across projects
- A good eye for design and a natural sense of creativity in both messaging and visuals
- Collaborative spirit and enthusiasm for being part of a mission-driven team
Salary & Benefits
- Salary up to £34,000 (depending on experience)
- 6% company pension contribution(you contribute 5%) to help you plan for your future.
- Life insurance at 2x salary.
- 33 days annual leave, including public holidays. Annual leave increases by 1 day after 2, 4 and 6 years’ service.
- 2 wellbeing days per year to proactively support your physical and mental wellbeing.
- Flexible working options including use of the office and working from home up to 2 days a week.
- Option to purchase additional annual leave, cycle to work and health screening through our salary sacrifice portal.
- Modern workspace with onsite parking, café, free gym access, changing rooms with drying lockers, free fruit, lunches and excellent coffee.
- Funded health screening for over 50s.
- Employee assistance helpline access for support at challenging times.
We’re actively building diverse and inclusive teams and welcome applications from everyone, including people of all ages. CVs are great, but we place more importance on who you are and how you can play your part in the success of Parsley Box. If you need any special assistance at any stage of our recruitment process, please just let us know and we’ll happily make any adjustments.
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Food and Beverage Services
Referrals increase your chances of interviewing at Parsley Box by 2x
Edinburgh, Scotland, United Kingdom 2 weeks ago
Edinburgh, Scotland, United Kingdom 4 weeks ago
Category Specialist – Agile (Marketing Procurement)
Edinburgh, Scotland, United Kingdom 5 days ago
Edinburgh, Scotland, United Kingdom 4 days ago
Edinburgh, Scotland, United Kingdom 4 months ago
Edinburgh, Scotland, United Kingdom 2 months ago
Edinburgh, Scotland, United Kingdom 1 week ago
Edinburgh, Scotland, United Kingdom 6 days ago
Market Research Interviewer – Car Required – Part Time
Kirkliston, Scotland, United Kingdom 6 days ago
Edinburgh, Scotland, United Kingdom 2 weeks ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Brand Marketing Co-ordinator employer: Parsley Box
Contact Detail:
Parsley Box Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Co-ordinator
✨Tip Number 1
Familiarise yourself with the brand's mission and values. Understanding how Parsley Box supports healthy ageing will help you align your ideas and contributions with their goals during interviews.
✨Tip Number 2
Showcase your creativity by preparing a mini marketing campaign idea tailored for older adults. This will demonstrate your understanding of the target demographic and your ability to think outside the box.
✨Tip Number 3
Engage with Parsley Box on social media. Comment on their posts and share relevant content to show your enthusiasm for the brand and its mission, which can help you stand out as a passionate candidate.
✨Tip Number 4
Network with current or former employees on platforms like LinkedIn. Gaining insights about the company culture and expectations can give you an edge in interviews and help you tailor your approach.
We think you need these skills to ace Brand Marketing Co-ordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially in e-commerce or the food industry. Use keywords from the job description to demonstrate that you meet the essential qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand building and your understanding of the target demographic. Mention specific campaigns or projects you've worked on that align with the responsibilities of the role.
Showcase Your Creativity: Include examples of your creative work, such as content you've created or campaigns you've managed. If possible, provide links to your portfolio or samples of your writing and design work that reflect your ability to engage older adults.
Highlight Your Organisational Skills: Emphasise your ability to manage multiple projects and maintain organised schedules. Provide examples of how you've successfully coordinated campaigns or initiatives in the past, showcasing your attention to detail and multitasking abilities.
How to prepare for a job interview at Parsley Box
✨Show Your Passion for Brand Building
Make sure to express your enthusiasm for brand marketing and how it aligns with the mission of supporting healthy ageing. Share examples of past campaigns you've worked on that demonstrate your creativity and ability to connect with target audiences.
✨Know Your Audience
Familiarise yourself with the needs and preferences of older adults, as this role focuses on serving this demographic. Be prepared to discuss how you would tailor marketing strategies to resonate with them and enhance their experience.
✨Demonstrate Your Organisational Skills
Highlight your ability to manage multiple projects and maintain organised campaign calendars. Discuss any tools or methods you use to stay on top of deadlines and ensure quality control in your work.
✨Prepare for Creative Challenges
Expect to be asked about your creative process and how you approach content creation. Bring examples of your work, such as social media posts or marketing materials, to showcase your design skills and copywriting abilities.
