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- Tasks: Lead CRM strategies to engage users in mortgages and savings, driving conversions and retention.
- Company: Tembo is a digital mortgage broker and savings provider, dedicated to helping new home buyers.
- Benefits: Enjoy a mission-driven culture, innovative environment, and the chance to make a real impact.
- Why this job: Join a dynamic startup where your ideas matter and you can shape customer experiences.
- Qualifications: 3+ years in CRM or lifecycle marketing; experience with Customer.io or similar platforms required.
- Other info: Rated Excellent on Trustpilot, Tembo values every customer review and feedback.
The predicted salary is between 36000 - 60000 £ per year.
Direct message the job poster from Tembo
Tembo is an award winning digital mortgage broker and savings provider, making the dream of ownership possible for a new generation of home buyers.
We’re a mission centric organisation that holds our values close:
- Find a way – representing our desire to innovate and also leave no stone unturned to help find a customer a way to get on the ladder
- It\’s all about the people – customers, colleagues, partners – we’re all human and without them we are nothing
- If you don’t like it change it – as a startup we’re constantly listening to every source of data and evolving, every opinion counts
We are rated Excellent on Trustpilot with every single customer review celebrated and we are determined to find a way to ensure we retain that customer love as we scale.
We are well funded by Goodwater Capital, Aviva, McPike Family Global Office, Ascension, Love Ventures as well as a suite of ethical backers such as Fair by Design, Barrow Cadbury, Joseph Rowntree Foundation and Big Society Capital.
About the job
We’re looking for an experienced CRM Lead to drive post-activation engagement across both sides of our business: mortgages and savings. You’ll be responsible for keeping users engaged, moving them through key journeys, and driving conversion — especially cross-sell between savings and mortgages.
You’ll collaborate closely with our product team, making his an ideal for someone who loves digging into user behaviour, writing great lifecycle messaging, and driving results through smart nudges and campaigns.
The role will entail:
Mortgage business (web journey)
- Own the performance of CRM journeys (email, SMS, push) that nurture leads and guide users through our mortgage process
- Build and optimise marketing campaigns in Customer.io, with full control over strategy, copy, and testing
- Collaborate with marketing, broker team, and content to ensure journeys convert at every stage
Savings app (integrated with mortgages)
- Lead retention and engagement across the savings app – drive weekly/monthly usage and deepen product habits
- Own cross-sell into mortgages from the app via behaviourally triggered nudges and campaigns
- Identify underused features and build nudges, messages, or in-app interventions to boost adoption
- Drive positive reviews with timely nudges in-app
What success looks like
- Improved lead-to-mortgage conversion rates via smarter nurture journeys
- Increased savings app retention (e.g. weekly active users, repeat sessions)
- Measurable uplift in savings-to-mortgage cross-sell
- High-performing lifecycle campaigns (open rates, CTRs, conversion)
Requirements :
- 3+ years experience in growth product, CRM/lifecycle marketing, or engagement-focused roles
- Hands-on technical understanding with Customer.io (or similar platforms like Braze or Iterable)
- A strong grasp of lifecycle strategy and the ability to write effective, on-brand emails and push copy
- Analytical mindset – you love running A/B tests, reviewing performance, and optimising campaigns
- Bonus: experience in fintech, mortgages, or consumer savings products
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
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Customer Relationship Management Lead employer: Tembo
Contact Detail:
Tembo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Lead
✨Tip Number 1
Familiarise yourself with Tembo's mission and values. Understanding their focus on innovation and customer-centricity will help you align your approach during interviews and discussions, showcasing how you can contribute to their goals.
✨Tip Number 2
Highlight your experience with CRM tools like Customer.io. Be prepared to discuss specific campaigns you've managed, focusing on your analytical mindset and how you've optimised user journeys to drive engagement and conversion.
✨Tip Number 3
Prepare examples of successful lifecycle marketing strategies you've implemented in the past. Emphasise your ability to write compelling copy and create effective nudges that resonate with users, as this is crucial for the role.
✨Tip Number 4
Research the fintech landscape, particularly in mortgages and savings. Being knowledgeable about current trends and challenges in the industry will demonstrate your commitment and readiness to contribute to Tembo's growth.
We think you need these skills to ace Customer Relationship Management Lead
Some tips for your application 🫡
Understand the Company Values: Before applying, take some time to understand Tembo's mission and values. Highlight how your personal values align with theirs in your application, especially their focus on innovation, customer-centricity, and adaptability.
Tailor Your CV: Make sure your CV reflects your experience in CRM and lifecycle marketing. Emphasise any hands-on experience with platforms like Customer.io, and include specific examples of successful campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, discuss your analytical mindset and provide examples of how you've used data to drive engagement and conversion. Mention your passion for fintech and how you can contribute to Tembo's growth.
Showcase Relevant Achievements: When detailing your experience, focus on measurable achievements such as improved conversion rates or successful cross-sell initiatives. Use metrics to demonstrate your impact in previous roles.
How to prepare for a job interview at Tembo
✨Understand the Company Values
Before your interview, make sure you fully grasp Tembo's core values. They prioritise innovation, human connection, and adaptability. Be prepared to discuss how your personal values align with theirs and provide examples of how you've embodied these principles in your previous roles.
✨Showcase Your CRM Expertise
As a CRM Lead, you'll need to demonstrate your hands-on experience with platforms like Customer.io. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results achieved. Highlight your analytical mindset by mentioning A/B tests you've run and how you've optimised campaigns based on performance data.
✨Prepare for Behavioural Questions
Expect questions that assess your ability to drive user engagement and conversion. Prepare examples of how you've successfully nurtured leads through various customer journeys, particularly in the context of mortgages and savings. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Collaboration Skills
This role involves working closely with product teams and marketing. Be ready to share experiences where you've collaborated effectively with cross-functional teams. Discuss how you’ve contributed to building successful marketing campaigns and how you’ve ensured alignment across different departments to achieve common goals.
