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- Tasks: Lead and optimise paid media campaigns across platforms like Google Ads and Meta.
- Company: Join Dazed Media, a dynamic and diverse media team shaping the future of digital content.
- Benefits: Enjoy a permanent role with flexible work options and opportunities for professional growth.
- Why this job: Make a direct impact on campaign performance while mentoring a small team in a creative environment.
- Qualifications: Experience in paid media roles, strong analytical skills, and exceptional stakeholder management required.
- Other info: Diversity is valued here; we encourage applications from underrepresented groups.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Job title: Head of Paid Media
Department: Dazed Digital
Reporting to: Executive Director, Digital
Type: Permanent, full-time. At least two days a week in our London HQ.
Summary
We're looking for a highly motivated and experienced Head of Paid Media to join our dynamic media team. This is a crucial delivery-focused role, requiring a hands-on approach to ensure our paid media campaigns are executed flawlessly, on time, and within budget. If you thrive in an environment where you can directly impact campaign performance and possess exceptional people skills, this could be the perfect opportunity for you.
What You'll Do
– Lead the execution and optimisation of all paid media campaigns across various platforms (e.g. Google Ads, Meta, LinkedIn, etc), ensuring they align with overall business and client objectives.
– Be hands-on with campaign setup, management, monitoring, and reporting, diving deep into the data to identify opportunities for improvement and ensure efficient spend.
– Manage and mentor a small team of two, fostering their development and ensuring the team's collective success.
– Cultivate strong relationships with internal stakeholders, including media planners, analysts, project directors, and salespeople, effectively managing expectations and communicating campaign performance.
– Own relationships with external platforms and vendors, ensuring access to beta opportunities and platform insights.
– Monitor campaign performance daily, identifying and addressing any issues promptly to ensure campaigns stay on track and deliver desired results.
– Oversee budget allocation and pacing, ensuring all campaigns adhere to financial guidelines and maximise ROI.
– Stay up-to-date with industry trends and platform changes, recommending and implementing new methods as appropriate.
What You’ll Need
– Proven experience in a hands-on paid media role, with a strong track record of delivering successful campaigns. Experience with fashion and luxury brands is beneficial but not essential.
– Exceptional stakeholder management skills, with the ability to communicate complex information clearly and build strong collaborative relationships.
– Strong problem solving skills and ability to troubleshoot and resolve campaign delivery issues calmly and effectively with stakeholders.
– Demonstrated ability to manage and develop a small team, providing guidance and support to achieve common goals.
– Deep expertise in various paid media platforms, including but not limited to Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms.
– Strong analytical skills with the ability to interpret data and make data-driven decisions.
– Excellent organisational skills and attention to detail, with the ability to manage multiple projects simultaneously.
– Proficiency in using analytics tools (e.g. Google Analytics) to track and report on campaign performance.
– A proactive, results-oriented mindset with a commitment to continuous improvement.
These duties and responsibilities are indicative and not exhaustive but serve to give a realistic overview of the role and requirements. The company reserves the right to change this role description in response to the changing needs of the business.
At Dazed Media we promote a working environment in which diversity is recognised, valued and encouraged. We acknowledge the multicultural and diverse nature of the UK workforce and society in general. We are committed to principles of fairness and mutual respect. We particularly welcome applicants from those who are significantly underrepresented in our sector.
If you require any reasonable adjustments to be made to the application or interview process, please don't hesitate to let us know via the message function.
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Head of Paid Media employer: Dazed Media
Contact Detail:
Dazed Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Media
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Google Ads and Meta. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the paid media space, particularly those who have experience with fashion and luxury brands. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your hands-on approach and the results achieved. Being able to share concrete examples will showcase your expertise and problem-solving skills.
✨Tip Number 4
Demonstrate your leadership abilities by thinking about how you would mentor a small team. Be ready to share your strategies for fostering development and collaboration, as this is a key aspect of the role.
We think you need these skills to ace Head of Paid Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, particularly with platforms like Google Ads and Meta. Emphasise any previous roles where you led campaigns or managed teams, as this aligns with the job requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid media and how your skills can contribute to Dazed Digital's success. Mention specific achievements in past roles that demonstrate your ability to optimise campaigns and manage budgets effectively.
Showcase Analytical Skills: Since strong analytical skills are crucial for this role, include examples of how you've used data to drive decisions in previous campaigns. Highlight your proficiency with analytics tools like Google Analytics to track performance.
Demonstrate Stakeholder Management: Provide examples in your application of how you've successfully managed relationships with stakeholders in past roles. This could include working with internal teams or external vendors, showcasing your communication and collaboration skills.
How to prepare for a job interview at Dazed Media
✨Showcase Your Campaign Success
Prepare to discuss specific paid media campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to deliver successful outcomes.
✨Demonstrate Stakeholder Management Skills
Be ready to share examples of how you've effectively communicated with various stakeholders. Discuss how you managed expectations and built strong relationships, as this is crucial for the Head of Paid Media role.
✨Emphasise Analytical Expertise
Since the role requires deep analytical skills, prepare to talk about how you've used data to drive decisions in your previous roles. Mention specific tools you've used, like Google Analytics, and how they helped improve campaign performance.
✨Discuss Team Management Experience
As you'll be managing a small team, it's important to convey your leadership style. Share experiences where you've mentored team members, fostered their development, and achieved collective success. This will show your capability to lead and inspire others.
