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- Tasks: Lead client projects, ensuring satisfaction and delivering actionable insights from data analytics.
- Company: Gain Theory is a top global consultancy focused on marketing effectiveness and growth strategies.
- Benefits: Enjoy a collaborative culture, opportunities for professional growth, and a commitment to diversity and inclusion.
- Why this job: Join a dynamic team that values curiosity and positivity while making a real impact in marketing.
- Qualifications: 5+ years in project management and client relations, with expertise in data analytics and Marketing Mix Modelling.
- Other info: Gain Theory is part of WPP, offering a chance to work with premier brands and cutting-edge analytics.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Client Success Manager (Marketing Effectiveness)
Role Overview
Required to work with multiple premier brands to provide firstâclass strategic client services. As the primary point of contact, the manager ensures clients derive maximum value from products and services, building strong relationships and facilitating successful outcomes to drive customer satisfaction and retention.
Key Responsibilities
Report to the Client Success Director and collaborate with the client leadership team to ensure optimal delivery and satisfaction.
Manage multiple marketing effectiveness and analytics projects, especially those involving Marketing Mix Modelling (MMM).
Build and maintain strong client relationships; serve as the primary point of contact.
Deliver highâquality client materials, analytical insights and MMM recommendations.
Interpret complex data and present findings in clear, actionable, and businessârelevant manner.
Support client growth initiatives, new business pitches, and crossâfunctional collaboration.
Maintain upâtoâdate knowledge of MMM techniques, industry benchmarks and data requirements.
Contribute to team learning and knowledge sharing to strengthen capabilities.
Key Activities & Accountabilities
Drive optimal client project processes for delivery and satisfaction.
Lead discussions on MMM results and their implications.
Act as liaison between clients and analytics delivery teams.
Ensure client growth initiatives and new business pitches succeed.
Maintain a strong focus on the Marketing Effectiveness industry and clients\â needs.
KPIs & Success Factors
Client Satisfaction: Performance, Preference and Likelihood to Recommend.
Net Sales Growth.
Active Client Stakeholder Count.
Influence of Client Stakeholders.
Value Generated for Clients (demonstrated through actionable MMM insights and improved marketing ROI).
Client Advocacy (willingness to enter awards and provide references).
Average Annual Client Size.
Client Success Employee Satisfaction.
Critical Capabilities
Strong data and analytical interpretation skills, with proven experience in understanding and communicating Marketing Mix Modelling (MMM) outputs and their business implications.
Proficient in supporting project and client relationship management, especially for analyticsâheavy engagements.
Knowledgeable in SOW oversight and risk management practices, with an understanding of the complexities of data and analytical project scopes.
Committed to supporting quality assurance and best practice adherence, particularly in the delivery of analytical models and insights.
Effective communication and interpersonal skills to aid team collaboration, including the ability to bridge the gap between technical analytics teams and business stakeholders.
Strategic assistance in financial analysis for client budgeting and profitability insights, leveraging analytical findings to inform investment decisions.
Company Overview
Gain Theory is a leading global marketing effectiveness and foresight consultancy. We combine quality data, proprietary technology, and advanced analytics to give our clients the confidence to make betterâinformed investment decisions that drive growth.
We deliver:
Data strategy, harmonisation, and visualisation.
Advanced analytics and modelling, including MMM, attribution and unified measurement, testing, segmentation, behavioural sciences, choice analytics, simulation, warâgaming and forecasting.
Highâtouch consultancy that includes bespoke roadmaps, training and education, industry benchmarking and activation planning.
Our Values
Be Curious
Be Positive
Act with Consideration
Make it Better
Benefits & Culture
Growth and development opportunities
Meaningful work
Flexible by design
Brilliant benefits
Culture with heart
Gain Theory is a WPPâowned consultancy. Gain Theory is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Gain Theory is compliant with GDPR and relies on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.
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Senior Client Success Manager (Marketing Effectiveness) employer: Gain Theory
Contact Detail:
Gain Theory Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Client Success Manager (Marketing Effectiveness)
â¨Tip Number 1
Familiarise yourself with Marketing Mix Modelling (MMM) and its latest trends. Being able to discuss recent developments in MMM during your interview will demonstrate your expertise and commitment to the field.
â¨Tip Number 2
Network with professionals in the marketing effectiveness space. Attend industry events or webinars where you can meet potential colleagues or clients, as personal connections can often lead to job opportunities.
â¨Tip Number 3
Prepare to showcase your problem-solving skills through real-life examples. Think of specific instances where you've successfully managed client relationships or resolved complex issues, as this will highlight your suitability for the role.
â¨Tip Number 4
Research Gain Theory's approach to client success and analytics. Understanding their methodologies and values will allow you to tailor your discussions and show how you align with their mission and culture.
We think you need these skills to ace Senior Client Success Manager (Marketing Effectiveness)
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV highlights relevant experience in project management, client relationship management, and data analytics. Emphasise your expertise in Marketing Mix Modelling (MMM) and any specific achievements that demonstrate your ability to drive client satisfaction.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing effectiveness and how your skills align with the role. Mention specific examples of how you've successfully managed client relationships and delivered analytical insights that led to improved outcomes.
Showcase Your Analytical Skills: Provide examples in your application that illustrate your ability to interpret complex data and present actionable insights. Highlight any experience you have with MMM methodologies and how you've used data to inform strategic business decisions.
Demonstrate Cultural Fit: Gain Theory values curiosity, positivity, consideration, and improvement. Reflect these values in your application by sharing experiences that showcase your teamwork, communication skills, and commitment to fostering an inclusive environment.
How to prepare for a job interview at Gain Theory
â¨Showcase Your Analytical Skills
As a Senior Client Success Manager, you'll need to demonstrate your expertise in data analytics and Marketing Mix Modelling (MMM). Be prepared to discuss specific examples of how you've used data to drive client success and improve marketing ROI.
â¨Understand the Client's Needs
Research the company and its clients before the interview. Understand their business model, challenges, and recent marketing initiatives. This will help you articulate how you can add value and build strong relationships with their clients.
â¨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you handle client relationships. Prepare scenarios where you've successfully managed multiple projects or resolved conflicts, highlighting your proactive approach and attention to detail.
â¨Emphasise Team Collaboration
The role requires effective communication and collaboration with cross-functional teams. Share examples of how you've worked with analytics, data science, or other teams to achieve successful outcomes, showcasing your ability to bridge technical and business perspectives.
