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- Tasks: Lead digital marketing strategies across social media, email, and websites.
- Company: Join Heart of England Co-operative Society, a community-focused organisation with strong values.
- Benefits: Enjoy a competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Make a real impact while embracing innovation in a purpose-driven environment.
- Qualifications: 5+ years in digital marketing, strong analytical skills, and a degree in a related field.
- Other info: Manage a digital coordinator and marketing budget while driving community-focused campaigns.
The predicted salary is between 24000 - 48000 £ per year.
Retail Digital Marketing Lead
Head Office (Coventry) | Full Time (37.5 hours/week) | Permanent | Circa £40K
Are you a forward-thinking digital marketer ready to make your mark at the heart of a values-led, community-focused organisation?
Heart of England Co-operative Society is on the lookout for a Retail Digital Marketing Lead to drive our digital brand presence across food and funeral services. If you\’re data-driven, strategically minded, and excited about emerging tech and AI, this could be your perfect next step.
About the Role
In this pivotal role, you will:
- Develop and lead an always-on digital marketing strategy across social media, email, websites, and a soon-to-launch mobile app
- Drive engaging, personalised content that reflects our brand values-community, value, charity, ESG, and diversity
- Shape our CRM strategy across the full customer lifecycle: acquisition, engagement, loyalty, and advocacy
- Optimise digital campaign performance through analytics, segmentation, and A/B testing
- Champion innovations in AI and emerging tools to enhance marketing efficiency and creativity
- Support our mission to be the leading community retailer by promoting programmes like Helping Hearts and Pennies
- Collaborate with internal teams and third-party agencies to deliver targeted campaigns that increase footfall, average basket value, and brand loyalty
- Manage our digital coordinator/apprentice and marketing budget
What You\’ll Bring
You will be:
- A highly organised, strategic thinker with a creative spark
- Passionate about digital marketing trends, tech, and AI-powered innovation
- Comfortable in a fast-paced, multi-priority environment
- A confident communicator and team player who thrives on collaboration
- Results-focused, with a strong track record of digital campaign delivery
You will have:
- 5+ years of experience in digital marketing or CRM (ideally in retail)
- Proven expertise in Meta Business Suite, Google Analytics, and content tools
- Experience developing paid/organic campaigns targeting local demographics
- A strong understanding of customer journeys and multichannel engagement
- A degree (or equivalent experience) in digital media, marketing, or a related field
- Experience coaching or managing others and supporting professional growth
Why Join Us?
At Heart of England Co-operative Society, you won\’t just work on campaigns-you\’ll shape a digital presence that reflects real values and makes a real difference. We\’re a purpose-driven organisation that puts people and communities first, while embracing innovation and growth.
You\’ll join a team that values creativity, collaboration, and continuous learning-where your ideas and expertise will directly influence how we connect with thousands of customers and members every day.
This is your chance to lead with purpose, grow with impact, and help define the future of retail marketing in a truly values-led business.
How to Apply
If you\’re ready to bring your digital expertise to a role that really makes a difference, we want to hear from you.
Retail Digital Marketing Lead in Coventry employer: Heart Of England Cooperative Society
Contact Detail:
Heart Of England Cooperative Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Digital Marketing Lead in Coventry
✨Tip Number 1
Familiarise yourself with the Heart of England Co-operative Society's values and community initiatives. Understanding their mission will help you align your digital marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your knowledge of emerging technologies and AI in your conversations. Discuss how you've previously implemented innovative tools in your campaigns, as this aligns perfectly with their focus on tech-driven marketing.
✨Tip Number 3
Prepare to discuss specific examples of successful digital campaigns you've led, particularly those that involved local demographics. This will demonstrate your ability to drive engagement and loyalty, which is crucial for this role.
✨Tip Number 4
Network with current or former employees of the Heart of England Co-operative Society. Gaining insights into their culture and expectations can give you an edge in understanding what they value in a Retail Digital Marketing Lead.
We think you need these skills to ace Retail Digital Marketing Lead in Coventry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in digital marketing, particularly in retail. Emphasise your skills in analytics, CRM, and any specific tools mentioned in the job description, like Meta Business Suite and Google Analytics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your alignment with the company's values. Mention specific examples of how you've driven successful campaigns and your enthusiasm for emerging technologies and AI.
Showcase Your Achievements: In your application, include quantifiable achievements from your previous roles. For instance, discuss how you improved campaign performance through A/B testing or how you increased customer engagement through targeted strategies.
Highlight Team Collaboration: Since the role involves collaboration with internal teams and third-party agencies, mention your experience working in team settings. Provide examples of how you've successfully led projects or supported others in their professional growth.
How to prepare for a job interview at Heart Of England Cooperative Society
✨Showcase Your Digital Savvy
Make sure to highlight your experience with digital marketing tools like Meta Business Suite and Google Analytics. Be prepared to discuss specific campaigns you've led, focusing on how you used data to drive decisions and improve performance.
✨Emphasise Your Strategic Thinking
The role requires a strategic mindset, so come ready to discuss how you've developed and implemented successful marketing strategies in the past. Use examples that demonstrate your ability to think ahead and adapt to changing market trends.
✨Demonstrate Your Passion for Community Values
Since the organisation is community-focused, express your enthusiasm for their values and mission. Share any relevant experiences where you've contributed to community initiatives or how you plan to align your marketing strategies with their goals.
✨Prepare for Collaboration Questions
As a team player, be ready to discuss how you've collaborated with internal teams and external agencies. Provide examples of successful partnerships and how they contributed to achieving campaign objectives, showcasing your communication skills.
