Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global brand strategies and marketing campaigns to empower women through fitness.
- Company: Sweaty Betty is a pioneering female-first activewear brand, committed to empowering women since 1998.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and a focus on inclusivity.
- Why this job: Join a mission-driven team that values diversity and encourages personal and professional development.
- Qualifications: Experience in fashion or sportswear, team management, and a passion for consumer trends required.
- Other info: This is a 12-month fixed-term contract with a focus on impactful brand storytelling.
The predicted salary is between 36000 - 60000 £ per year.
Current employees, please apply in Workday.
About the job
We burst onto the scene as the OGs of female-first activewear back in 1998. Since then, we\’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women — our sisterhood — we encourage one another to embrace our bodies and all they can do.
Our sisterhood treats every day like it\’s made for moving, and we\’re always pushing to do better. This includes using responsibly sourced materials, launching our first-ever FemTech collection designed for menstruation, maternity, and menopause, and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.
This is an exciting opportunity to join us as a Senior Brand Manager as we continue our mission to empower women through fitness and beyond. Are you in?
Our Values
WE REALLY CARE — FIRST, BEST, BRAVEST — OUR STRENGTH IS IN EACH OTHER — STAND UP, SPEAK UP, SHOUT OUT
Role Overview
As Senior Brand Manager, you will shape global seasonal brand plans and lead their implementation across touchpoints with our consumers. Ensuring the Sweaty Betty brand remains relevant, increases awareness, and builds affinity through a marketing strategy aligned with our values.
Key Responsibilities
- Orchestrate brand storytelling across channels, delivering integrated marketing campaigns in line with the brand plan.
- Partner with the Brand Director to align the brand calendar with strategic initiatives to drive growth.
- Lead the delivery of the seasonal calendar across marketing channels and campaigns.
- Manage a team of Brand Managers specializing in PR & Influencer, Retail, and Digital marketing.
- Oversee key cultural moments, working with agencies and partners to maximize impact and KPIs.
- Coordinate with global and regional teams to ensure the delivery of global campaigns and activations.
- Utilize analytics and consumer insights to measure and report on marketing investments.
- Build strong cross-functional relationships with product, performance marketing, and channel teams.
- Manage presentations for internal and external stakeholders.
- Oversee relationships with creative, PR, and social agencies, and other partners.
- Participate in quarterly business reviews, articulating the brand proposition and market opportunities.
- Translate local ideas into global strategies.
- Support budget management alongside the Brand Director.
- Identify new opportunities for brand growth.
Required Skills / Must Haves
- Experience in Fashion, Sportswear, or related categories.
- Experience managing a team.
- Passion for consumer and category trends.
- Ability to thrive in a fast-paced environment.
- Self-starter with strategic and executional capabilities.
- Deep understanding of the marketing mix and all disciplines involved.
- Comfortable operating at both strategic and market execution levels.
Our DEI Commitment
We are committed to creating a culture that celebrates diversity, embodies inclusion, and promotes equity. We aim to reflect our mission of empowerment through ongoing efforts in learning, development, and inclusive hiring practices. Our DEI mission is to embed diversity, equity, and inclusion at the heart of our business, fostering a culture of belonging that empowers everyone to be their authentic selves. We are dedicated to continuous learning, development, and challenging ourselves and our partners to be better allies and champions of inclusivity.
#J-18808-Ljbffr
Senior Brand Manager, 12 Month FTC - Sweaty Betty employer: WOLVERINE
Contact Detail:
WOLVERINE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager, 12 Month FTC - Sweaty Betty
✨Tip Number 1
Familiarise yourself with Sweaty Betty's brand values and mission. Understanding their commitment to empowering women through fitness will help you align your approach and demonstrate your passion for the brand during interviews.
✨Tip Number 2
Showcase your experience in managing teams and executing integrated marketing campaigns. Be prepared to discuss specific examples of how you've led successful projects that resonate with the target audience, particularly in the fashion or sportswear sectors.
✨Tip Number 3
Stay updated on current trends in the fashion and sportswear industries. Being knowledgeable about consumer behaviour and market dynamics will allow you to speak confidently about how you can contribute to Sweaty Betty's growth and relevance.
✨Tip Number 4
Network with professionals in the industry, especially those who have experience in brand management or marketing within fashion. Building connections can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Senior Brand Manager, 12 Month FTC - Sweaty Betty
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Sweaty Betty's mission and values. Highlight how your personal values align with their commitment to empowering women through fitness and inclusivity in your application.
Tailor Your CV: Ensure your CV reflects relevant experience in fashion or sportswear, particularly in brand management. Emphasise any leadership roles you've held and your ability to manage teams effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for consumer trends and your strategic thinking. Use specific examples from your past experiences that demonstrate your capability to thrive in fast-paced environments.
Showcase Analytical Skills: In your application, mention your experience with analytics and consumer insights. Provide examples of how you've used data to inform marketing strategies and measure campaign success.
How to prepare for a job interview at WOLVERINE
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for Sweaty Betty and its mission to empower women through fitness. Share personal experiences or insights that align with the brand's values, demonstrating that you genuinely care about their community and products.
✨Highlight Relevant Experience
Prepare to discuss your experience in fashion or sportswear, particularly any roles where you've managed a team or led marketing campaigns. Be ready to provide specific examples of how you've successfully driven brand growth and engagement in previous positions.
✨Understand the Marketing Mix
Familiarise yourself with the marketing mix and be prepared to discuss how you would apply it to Sweaty Betty's strategies. Show that you can operate at both strategic and executional levels, and be ready to share ideas on how to enhance brand storytelling across various channels.
✨Demonstrate Your DEI Commitment
Since Sweaty Betty values diversity, equity, and inclusion, be prepared to discuss how you have contributed to or supported DEI initiatives in your past roles. Share your thoughts on how these principles can be integrated into brand management and marketing strategies.
