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For Companies At a Glance
- Tasks: Analyse marketing data to drive growth and improve campaign performance.
- Company: Boden is a stylish, ethical fashion brand that values collaboration and inclusivity.
- Benefits: Enjoy a competitive salary, generous clothing allowance, 30% discount, and 25 days holiday.
- Why this job: Join a fun, supportive team and make a real impact on customer loyalty and growth.
- Qualifications: Strong analytical skills, proficiency in SQL, and a curious mindset are essential.
- Other info: Diverse candidates are encouraged to apply; reasonable adjustments available during the application process.
The predicted salary is between 28800 - 42000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn\’t be where we are today. We curate a world of beauty that\’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
Overview
Here at Boden, we collect information on our customers and marketing interactions from the UK, US, Germany and other international markets. As a Marketing Analyst, we need someone to investigate new opportunities for growth and increase efficiency within the business. In this role, you will use data to support the teams across marketing, digital and CRM, with their customer growth and loyalty goals. You will report on campaign performance and identify opportunities as well as ensure the reliability of incrementality and AB testing across marketing.
Location: 3 days per week based at our North Acton Office. What You Will Do
– Support marketing teams with their customer growth and loyalty goals.
– Analyse campaign performance metrics to continuously seek opportunities and insights to drive strategies and find incrementality.
– Provide analysis on marketing performance, considering customer segmentation and ROI to enhance campaign effectiveness.
– Advise on the set-up of incrementality and AB tests, analysing results, and delivering actionable recommendations and next steps.
– Ensure data accuracy and manage the tracking implementation of campaigns. What We Are Looking For
– Strong prior experience working as an analyst.
– Proficiency in SQL and the ability to model/manipulate data.
– Strong Microsoft Excel Skills.
– Experience with incrementality and AB testing preferred, but not essential .
– Digital marketing analysis experience is desired.
– Degree level or equivalent.
– A curious mindset, driving understanding and action.
– Strong communication skills.
– Strong data storytelling skills; able to adapt the level of detail depending on the audience.
– Ability to collaborate across teams.
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Marketing Analyst employer: Boden
Contact Detail:
Boden Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Familiarise yourself with Boden's brand values and marketing strategies. Understanding their focus on ethical and inclusive practices will help you align your insights and recommendations with their goals during discussions.
✨Tip Number 2
Brush up on your SQL skills and data manipulation techniques. Being able to demonstrate your proficiency in these areas during the interview will show that you're ready to tackle the analytical challenges of the role.
✨Tip Number 3
Prepare examples of how you've successfully analysed campaign performance in the past. Be ready to discuss specific metrics you tracked and how your insights led to actionable strategies, as this will highlight your experience and problem-solving abilities.
✨Tip Number 4
Practice your data storytelling skills. Think about how you can present complex data in a clear and engaging way, tailored to different audiences. This will be crucial in demonstrating your communication skills during the interview.
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a Marketing Analyst. Focus on your proficiency in SQL, data analysis, and any digital marketing experience you have. Use keywords from the job description to align your skills with what Boden is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for Boden's values and culture. Discuss how your analytical skills can support their customer growth and loyalty goals. Be specific about your past experiences that relate to campaign performance analysis and AB testing.
Showcase Data Storytelling Skills: Since strong data storytelling skills are essential for this role, include examples of how you've communicated complex data insights to different audiences. This could be through presentations, reports, or even informal discussions.
Highlight Collaboration Experience: Boden values teamwork, so mention any collaborative projects you've worked on. Describe how you contributed to team success and how you can work across departments to achieve marketing objectives.
How to prepare for a job interview at Boden
✨Showcase Your Analytical Skills
As a Marketing Analyst, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data to drive marketing strategies or improve campaign performance in your previous roles.
✨Demonstrate Your SQL Proficiency
Since proficiency in SQL is a key requirement, be ready to talk about your experience with it. You might even want to brush up on some basic SQL queries to demonstrate your skills if asked during the interview.
✨Prepare for Data Storytelling
Strong data storytelling skills are essential for this role. Think about how you can present complex data insights in a clear and engaging way, tailored to different audiences. Practice explaining your past analyses as if you were presenting to a non-technical team.
✨Emphasise Collaboration
Boden values teamwork and collaboration. Be ready to share examples of how you've successfully worked with cross-functional teams in the past, highlighting your communication skills and ability to adapt to different working styles.
