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- Tasks: Lead strategic marketing initiatives and drive growth through innovative account-based strategies.
- Company: Join Smartly, a leading AI-powered advertising technology company transforming ad experiences globally.
- Benefits: Enjoy a hybrid work model, generous healthcare, equity options, and ample career development opportunities.
- Why this job: Be part of a diverse team making a global impact while shaping the future of marketing.
- Qualifications: 10+ years in B2B marketing with expertise in ABM for enterprise clients; strong analytical and communication skills.
- Other info: Work from our London office three days a week and collaborate with a multinational team.
The predicted salary is between 54000 - 84000 £ per year.
Global Lead of Strategic Marketing Initiatives
London
We\’re rapidly expanding our global Growth Marketing team at Smartly and looking for an exceptional, results-driven marketing leader to join us as a core individual contributor!
As the Global Lead of Strategic Marketing Initiatives , you\’ll be pivotal in driving Smartly\’s most critical market growth through advanced, account-centric strategies. This is a unique opportunity to architect and execute world-class, multi-market programs with high visibility across leadership. You\’ll be our in-house expert on Account-Based Marketing (ABM) and other high-impact strategic initiatives, partnering closely with Sales, Events, Paid Media, and SDRs to build scalable, revenue-generating programs and set global best practices.
As the Global Lead of Strategic Marketing Initiatives, you will…
- Champion and operationalize Smartly\’s global ABM strategy, partnering with Sales leadership to identify and activate high-value accounts for pipeline and revenue acceleration.
- Design and execute end-to-end 1:1, 1:Few, and 1:Many ABM programs, developing integrated, region-specific campaigns for enterprise accounts.
- Own and optimize our core ABM tech stack: 6Sense (transitioning to Demandbase), Salesforce, and Marketo, driving adoption and best practices.
- Partner deeply with SDRs to translate growth marketing campaigns into actionable account lists and compelling content for outreach.
- Innovate with new, impactful approaches to engage and convert target accounts, standing out in the market.
- Strategically leverage AI to enhance programs, including content creation and website optimization.
- Collaborate with content marketing to shape strategy, messaging, and align demand generation programs.
- Oversee the development of all supporting campaign materials: from personalized landing pages to direct mailers and custom gifting.
- Deliver world-class, data-driven reporting that clearly shows ABM and strategic initiative impact on pipeline, revenue, and meetings booked, demonstrating clear ROI.
- Manage program budgets, identify new tools, and build a best-in-class ABM and strategic marketing practice.
We are looking for…
- 10+ years of B2B marketing experience in fast-growing tech/SaaS, with 5+ years directly leading and executing comprehensive ABM programs (1:1, 1:Few, 1:Many) for enterprise clients.
- Mastery of leading ABM platforms (e.g., 6Sense, Demandbase, Terminus), marketing automation (e.g., Marketo), and CRM (e.g., Salesforce); proven integration/optimization experience.
- Exceptional understanding of complex enterprise B2B buying groups and C-level personas, with proven ability to craft tailored, influential campaigns.
- Superior analytical skills to drive, execute, and optimize campaigns, with a clear track record of measuring success by pipeline, revenue, and meetings booked.
- Outstanding communication, persuasion, and collaboration skills, acting as a strategic partner to sales and rallying stakeholders for revenue goals.
- Extensive experience planning and scaling multi-touch, integrated campaigns (digital and offline) within an ABM framework.
- The ability to work out of our London office 3 days a week.
What We Offer You…
- Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
- Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
- Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- Hybrid Workplace: Experience a hybrid work model, balancing office and remote work, with the option to work abroad for up to 30 days.
Smartly is committed to being the best place to work for growth-minded individuals to thrive – explore more in ourCulture Handbook !
Apply Now and Shape Your Future with Smartly!
#LI-JL #LI-HYBRID
About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
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Demographic Survey for Smartly
We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts. Submission of the information is strictly voluntary and refusal to provide it will not subject you to any adverse treatment or affect your job application. Information obtained will be kept separate from your name and job application. This information will be kept secure and confidential and will be used solely to evaluate our diversity and inclusion efforts.
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Global Lead of Strategic Marketing Initiatives London employer: Smartly.io Group
Contact Detail:
Smartly.io Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Lead of Strategic Marketing Initiatives London
✨Tip Number 1
Familiarise yourself with the latest trends in Account-Based Marketing (ABM). Understanding the nuances of ABM strategies and how they apply to enterprise clients will give you a significant edge during discussions with our team.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience with platforms like 6Sense and Demandbase. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 3
Prepare to discuss your past successes in executing multi-touch campaigns. Be ready to share specific examples of how you've driven pipeline and revenue growth through innovative marketing strategies, as this will resonate well with our leadership.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you measure the success of your campaigns. Highlighting your ability to use data to optimise marketing efforts will demonstrate your strategic mindset and fit for the role.
We think you need these skills to ace Global Lead of Strategic Marketing Initiatives London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and Account-Based Marketing (ABM). Use specific examples that demonstrate your success in leading comprehensive ABM programs and achieving measurable results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for strategic marketing initiatives and how your background aligns with Smartly's goals. Mention your familiarity with ABM platforms and your ability to collaborate with sales teams to drive revenue growth.
Showcase Analytical Skills: Provide concrete examples of how you've used data to drive marketing decisions. Highlight any tools or methodologies you've employed to measure campaign success, such as pipeline growth or revenue generation.
Demonstrate Cultural Fit: Research Smartly's culture and values, and reflect this understanding in your application. Emphasise your commitment to inclusivity and collaboration, which are key aspects of their work environment.
How to prepare for a job interview at Smartly.io Group
✨Showcase Your ABM Expertise
Make sure to highlight your experience with Account-Based Marketing (ABM) during the interview. Be prepared to discuss specific campaigns you've led, the strategies you employed, and the results achieved. This will demonstrate your mastery of the subject and your ability to drive revenue growth.
✨Understand Smartly's Culture
Familiarise yourself with Smartly's inclusive culture and values. During the interview, reference how your personal values align with theirs. This shows that you're not just a fit for the role but also for the company as a whole.
✨Prepare Data-Driven Examples
Since the role requires delivering data-driven reporting, come prepared with examples of how you've used analytics to measure campaign success. Discuss specific metrics like pipeline growth, revenue impact, and meetings booked to illustrate your analytical skills.
✨Collaborative Mindset
Emphasise your ability to work collaboratively with various teams, such as Sales and Content Marketing. Share examples of how you've successfully partnered with others to achieve common goals, showcasing your communication and persuasion skills.
