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- Tasks: Lead and execute Oner Active's social media strategy to inspire and engage our community.
- Company: Oner Active empowers women through strength training, promoting physical and mental well-being.
- Benefits: Enjoy 25 days annual leave, remote work options, private healthcare, and a dog-friendly office.
- Why this job: Join a vibrant start-up culture where your creativity can make a real impact on women's empowerment.
- Qualifications: 5+ years in social media leadership, strong analytical skills, and a passion for fitness and community.
- Other info: We embrace diversity and support all applicants throughout the recruitment process.
The predicted salary is between 43200 - 72000 £ per year.
3 weeks ago Be among the first 25 applicants
Role: Head of Social Media
Contract Type: Full Time, working 7.5 hours per day, 5 days per week
Location: Hybrid, working 3 days a week in our offices based in Old Street, London
About Us
Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It\’s about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.
To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don\’t wait for success; we create it through hard work and determination. When faced with challenges, we don\’t back down; instead, we break through barriers, recognising that true progress lies on the other side.
These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.
Our Purpose and Mission
We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.
Our Benefits
- 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
- 5% employer match salary sacrifice pension scheme
- Generous Oner Active discount plus regular office sample sales
- Free Evolve You subscription
- Private Healthcare with Vitality including optical and dental
- Monthly wellness allowance and team workout classes
- Start-up culture – the chance to learn and make a real impact
- Great employee events like our Summer party, Christmas party and team away days
- Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
- Dog friendly office
About You
As the Head of Social Media, you will own and execute Oner Active\’s social media strategy, ensuring that our brand continues to inspire, engage, and grow our community. You will be responsible for leading a team, developing innovative content strategies, and driving brand awareness and engagement across all platforms. This role requires a mix of creativity, strategic thinking, and analytical expertise to maximize our brand presence and connect deeply with our audience.
You\’ll be responsible for:
- Leading and executing a best-in-class social media strategy that aligns with Oner Active\’s brand vision, values, and business goals
- Overseeing all social media channels, including Instagram, TikTok, YouTube, Threads, LinkedIn, and emerging platforms, ensuring a consistent and engaging brand presence
- Developing and implementing content strategies that drive engagement, reach, and conversion while staying authentic to our community
- Collaborating with internal teams (creative, brand, product, marketing, and community) to deliver cohesive storytelling and impactful campaigns
- Analysing performance metrics, leveraging insights to optimise content and engagement strategies
- Managing and mentoring a team, ensuring high-quality execution and fostering a culture of innovation and creativity
- Identifying and engaging with influencers, athletes, and community voices to amplify brand reach and credibility
- Staying ahead of industry trends, platform updates, and competitor activity to maintain a cutting-edge strategy
- Leading social activations, events, and collaborations to enhance brand engagement and community connection
- Crisis management and reputation monitoring, ensuring timely and appropriate responses to brand-related conversations
You\’ll need to have:
- Proven experience (5+ years) in leading social media for a brand with a strong community focus, preferably in activewear, fitness, or lifestyle industries
- Deep understanding of social media platforms, trends, and best practices
- Creative and strategic mindset, with a passion for storytelling and community engagement
- Strong leadership skills, with experience managing and mentoring a high-performing team
- Analytical mindset, comfortable with data, insights, and performance-driven decision-making
- Exceptional communication skills, both written and verbal
- Passion for fitness, strength training, and women\’s empowerment is a plus
- Experience with influencer marketing, user-generated content, and brand collaborations
Equality, Diversity, and Inclusion
At Oner Active it\’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.
We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we\’re here to support you every step of the way.
Seniority level
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Seniority level
Director
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Full-time
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Marketing
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Head of Social Media employer: Oner Active
Contact Detail:
Oner Active Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media
✨Tip Number 1
Familiarise yourself with Oner Active's brand values and mission. Understanding their commitment to empowering women through strength training will help you align your social media strategies with their vision, making you a more attractive candidate.
✨Tip Number 2
Showcase your knowledge of current social media trends and platforms. Be prepared to discuss how you would leverage emerging platforms and innovative content strategies to enhance Oner Active's community engagement during the interview.
✨Tip Number 3
Network with professionals in the fitness and activewear industries. Engaging with influencers and community voices can provide insights into effective strategies and may even lead to referrals that could boost your application.
✨Tip Number 4
Prepare examples of successful social media campaigns you've led in the past. Highlight your analytical skills by discussing how you used data to optimise content and drive engagement, as this aligns with the role's requirements.
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly in the activewear or fitness sectors. Use specific examples of campaigns you've led and their outcomes to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for women's empowerment and strength training. Discuss how your values align with Oner Active's mission and provide insights into your creative approach to social media strategy.
Showcase Your Analytical Skills: Include examples of how you've used data to drive decisions in previous roles. Mention specific metrics you've improved, such as engagement rates or follower growth, to illustrate your analytical mindset.
Highlight Leadership Experience: Since this role involves managing a team, emphasise your leadership skills. Share experiences where you've mentored others or led successful projects, showcasing your ability to inspire and innovate within a team.
How to prepare for a job interview at Oner Active
✨Showcase Your Passion for Fitness
Make sure to express your enthusiasm for fitness and strength training during the interview. Share personal experiences or stories that highlight your commitment to empowering women through these activities, as this aligns with the company's mission.
✨Demonstrate Your Social Media Expertise
Prepare to discuss specific social media strategies you've implemented in previous roles. Highlight your understanding of various platforms, trends, and how you've successfully engaged communities, especially in the activewear or lifestyle sectors.
✨Be Ready to Discuss Data-Driven Decisions
Since the role requires an analytical mindset, come prepared with examples of how you've used performance metrics to optimise content and engagement strategies. This will show your ability to make informed decisions that drive results.
✨Emphasise Leadership and Team Management Skills
As a Head of Social Media, you'll be leading a team. Be ready to share your experiences in managing and mentoring others, fostering creativity, and driving high-quality execution. Highlight any successful campaigns that resulted from effective team collaboration.
