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- Tasks: Lead performance marketing strategies and manage campaigns to drive customer growth.
- Company: Join Peter Millar & G/FORE, a dynamic brand focused on innovation and quality.
- Benefits: Enjoy a collaborative culture, mentorship opportunities, and the chance to work with global teams.
- Why this job: Make a real impact in e-commerce while developing your skills in a supportive environment.
- Qualifications: Experience in performance marketing, strong analytical skills, and proficiency in digital tools required.
- Other info: This is a 12-month fixed-term contract with potential for growth.
The predicted salary is between 36000 - 60000 £ per year.
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Peter Millar UK – Performance Marketing Manager (12 month FTC), London
Client:
Location:
London, United Kingdom
Job Category:
Other
–
EU work permit required:
Yes
Job Reference:
e252b91a8d71
Job Views:
9
Posted:
18.07.2025
Expiry Date:
01.09.2025
Job Description:
How will you make an impact?
Peter Millar & G/FORE International are seeking a strategic and commercially minded Performance Marketing Manager to lead acquisition and retention marketing within our E-commerce team. The role requires strong analytical skills combined with creative and commercial instincts, working closely with internal teams and external partners to drive revenue, customer growth, and marketing efficiency.
The responsibilities include leading the performance marketing strategy from designing digital campaigns to managing budgets, supporting team development, and reporting to senior stakeholders.
Strategy & Planning
- Own and evolve the global digital marketing strategy across all acquisition and retention channels (Paid Media, SEO, CRM, Affiliates), aligning with business goals.
- Plan and execute campaigns for key marketing moments, product launches, and brand initiatives, including prospecting and remarketing activities.
- Coordinate with the brand team to connect upper-funnel activity with performance channels, including influencer and content collaborations.
- Explore new marketing channels and evaluate existing ones for scalability and performance.
- Manage and optimise the UK & international marketing budgets, tracking spend and reallocating based on performance.
Performance Marketing
- Adopt a test-and-learn approach to identify new opportunities and scale successful tests.
- Plan and improve account structures to maximise performance.
- Own reporting across all performance channels, providing insights weekly and monthly.
- Lead agency relationships, especially in Paid Media, ensuring continuous optimisation for ROI.
- Collaborate with creative teams to develop assets for paid campaigns.
Email, SMS & CRM
- Oversee retention strategies including email and SMS marketing, driving customer lifetime value.
- Support CRM operations, including email builds and campaign analysis in Klaviyo.
- Grow subscriber bases and automate flows like welcome journeys and birthday campaigns.
- Ensure cross-channel campaign consistency.
Team Leadership & Collaboration
- Mentor and support the Digital Marketing Executive.
- Collaborate with Ecom, Brand, Merchandising, and external agencies to execute campaigns.
- Partner with the US marketing team for global strategy alignment.
- Work with the Creative team to develop campaign assets.
Operations & Reporting
- Support cross-departmental projects with the Ecommerce team.
- Manage marketing invoices and POs, tracking budgets.
How will you experience success?
- Solid background in Performance Marketing with hands-on experience in e-commerce campaigns.
- Agency and international experience are a plus.
- Experience in budget management and forecasting.
- Knowledge of Google Ads, Analytics, Facebook Ads Manager, Klaviyo.
- Strong analytical skills and Excel proficiency.
- Excellent project management and communication skills.
What makes our group different?
We value diversity and foster an environment of freedom, loyalty, empathy, and integrity. We care for the world we live in.
- We value freedom, collegiality, loyalty, and solidarity.
- We foster empathy, curiosity, courage, humility, and integrity.
Your journey with us:
Our recruitment process includes:
- Initial screening with Richemont Talent Team
- Interview with the Hiring Manager
- Interview with the Head of HR
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Peter Millar UK - Performance Marketing Manager (12 month FTC) employer: Richemont
Contact Detail:
Richemont Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Peter Millar UK - Performance Marketing Manager (12 month FTC)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in e-commerce. Understanding current strategies and tools will help you speak confidently about how you can contribute to our team.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in performance marketing for e-commerce. Engaging with them can provide insights and potentially valuable connections that could benefit your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes, as we value data-driven approaches and want to see how you've applied analytical skills in real-world scenarios.
✨Tip Number 4
Showcase your ability to collaborate across teams. Since this role involves working closely with various departments, highlighting your teamwork experiences and how you've successfully partnered with others will set you apart.
We think you need these skills to ace Peter Millar UK - Performance Marketing Manager (12 month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly in E-commerce. Use specific examples of campaigns you've managed and the results achieved to demonstrate your analytical and creative skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your background aligns with Peter Millar's goals. Mention your experience with budget management and your data-driven approach to marketing, as these are key aspects of the role.
Showcase Analytical Skills: Since the role requires strong analytical thinking, include specific metrics or KPIs from past campaigns in your application. Highlight your proficiency with tools like Google Analytics and Excel, as well as any experience with A/B testing and optimisation.
Demonstrate Team Collaboration: Emphasise your ability to work cross-functionally by providing examples of successful collaborations with other teams, such as brand or creative teams. This will show that you can effectively partner with various stakeholders to achieve marketing objectives.
How to prepare for a job interview at Richemont
✨Showcase Your Analytical Skills
Given the emphasis on analytical thinking in the job description, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight your experience with tools like Google Analytics and Excel, and be ready to explain how you’ve optimised campaigns based on performance metrics.
✨Demonstrate Strategic Thinking
The role requires a strategic mindset, so come equipped with ideas on how you would evolve the digital marketing strategy. Think about how you can connect upper-funnel activities with performance channels and be ready to share your thoughts on new marketing technologies or channels you’d like to explore.
✨Prepare for Team Leadership Questions
As this position involves mentoring and guiding a Digital Marketing Executive, be ready to discuss your leadership style. Share examples of how you've supported team members in their development and how you approach collaboration across different departments.
✨Know Your Budget Management Experience
Budget management is a key part of this role, so be prepared to talk about your experience in managing and reallocating budgets based on performance. Have specific examples ready that demonstrate your ability to track spending and optimise for ROI.
