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- Tasks: Lead global marketing strategy for Confluence's product solutions and drive demand generation.
- Company: Confluence is a dynamic company with a global presence, fostering diverse cultures and markets.
- Benefits: Enjoy flexible working, generous time off, and a referral bonus scheme up to $3,000.
- Why this job: Join a collaborative team that values creativity, integrity, and personal growth in a thriving industry.
- Qualifications: 10+ years in B2B marketing, especially in FinTech, with strong leadership and analytical skills.
- Other info: This role offers significant influence on high-level marketing initiatives and measurable business outcomes.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Senior Product Marketing Director
Department: Marketing
Employment Type: Permanent – Full Time
Location: London, United Kingdom
Reporting To: Kathleen Keenan
Description
Location – London, United Kingdom
Why Confluence?
Over the past several years, we have undergone significant positive change and growth to become the company we are today. Our global footprint now spans multiple countries, providing our employees with exposure to diverse cultures and markets. This success is thanks to the hard work of our dedicated employees at Confluence.
More about the role & team
The Senior Director of Product Marketing is a strategic B2B marketing leader responsible for defining and executing the global marketing strategy for the Confluence Product solutions suite. This role leads a team of experienced marketing professionals focused on demand generation, product marketing, and sales enablement, with the aim of driving pipeline growth, market awareness, and revenue.
Collaboration is essential, as this position works closely with cross-functional leaders in Product, Sales, and Services, as well as external agencies, to ensure marketing initiatives align with business goals. The role oversees marketing programs, product launches, and strategic campaigns, directly impacting company success.
As a senior leadership role, the Senior Director of Product Marketing influences high-level marketing initiatives and leads a global team to achieve measurable business outcomes.
What skills and experience do I need to succeed?
Experience – Essential
- Minimum 10+ years in B2B marketing with a proven record in leading global marketing strategies.
- Hands-on experience in multi-channel demand generation, including digital and social marketing, both paid and organic, with measurable results.
- In-depth experience in FinTech product marketing, especially within the buy-side Investment Management industry, with a strong grasp of market trends and client needs.
- Proven success in planning and executing Account-Based Marketing (ABM) strategies targeting high-value accounts.
Experience – Desirable
- Exceptional writing and communication skills for creating compelling marketing collateral and campaign assets.
- Strong analytical skills to assess campaign performance and optimize ROI.
- Excellent organizational skills for managing multiple projects efficiently.
- Attention to detail and a commitment to high-quality work.
- Collaborative and adaptable, capable of working independently and within teams.
What do we offer?
Confluence offers generous benefits, including:
- Time Off packages with additional half days for public holidays.
- Global Career Development opportunities.
- Social Events.
- Referral Bonus scheme — Up to $3,000 per successful referral.
- And many more benefits!
More about the Location
We support flexible working options for all employees.
#LI-Hybrid
Values
We seek individuals who align with our core values:
- Integrity: Face reality with honesty, courage, and accountability.
- Imagination: Approach challenges creatively and envision possibilities.
- Discipline: Build good habits and maintain focus on objectives.
- Service: Dedicate yourself to the success of others.
Additional Benefits
Upon joining, employees and their families receive comprehensive benefits, including medical, dental, vision, FSA/HSA accounts, life insurance, disability coverage, generous paid time off, and participation in our 401(k) plan with company matching. A discretionary bonus may also be offered based on performance. Salary is benchmarked against market data, considering location, experience, and other factors.
Interested in a career with Confluence?
If you\’d like to learn more or apply, please do so today.
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Senior Product Marketing Director employer: Wealth Enhancement Group
Contact Detail:
Wealth Enhancement Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Director
✨Tip Number 1
Network with professionals in the FinTech and B2B marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with Confluence's product suite and recent marketing campaigns. Understanding their current strategies and market positioning will help you demonstrate your knowledge and enthusiasm during interviews.
✨Tip Number 3
Prepare to discuss your experience with Account-Based Marketing (ABM) strategies. Be ready to share specific examples of how you've successfully targeted high-value accounts and the measurable outcomes of those efforts.
✨Tip Number 4
Showcase your leadership skills by highlighting instances where you've led teams to achieve significant marketing goals. Emphasise your ability to collaborate across departments, as this is crucial for the Senior Director role.
We think you need these skills to ace Senior Product Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in B2B marketing, particularly in FinTech and the buy-side Investment Management industry. Use specific examples of successful global marketing strategies you've led.
Craft a Compelling Cover Letter: Write a cover letter that showcases your exceptional writing and communication skills. Discuss how your background aligns with Confluence's values and how you can contribute to their marketing initiatives.
Highlight Relevant Skills: Emphasise your hands-on experience in multi-channel demand generation and Account-Based Marketing (ABM) strategies. Provide measurable results from past campaigns to demonstrate your analytical skills.
Showcase Leadership Experience: As this is a senior role, detail your experience in leading teams and collaborating with cross-functional leaders. Mention any successful projects where you influenced high-level marketing initiatives.
How to prepare for a job interview at Wealth Enhancement Group
✨Showcase Your B2B Marketing Expertise
Make sure to highlight your extensive experience in B2B marketing, especially your success in leading global marketing strategies. Be prepared to discuss specific campaigns you've executed and the measurable results they achieved.
✨Demonstrate Knowledge of FinTech Trends
Since this role requires in-depth knowledge of the FinTech sector, particularly within buy-side Investment Management, brush up on current market trends and client needs. Bring examples of how you've adapted marketing strategies based on these insights.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role, so be ready to discuss your experience working with cross-functional teams. Share examples of how you've successfully partnered with Product, Sales, and external agencies to achieve common goals.
✨Exhibit Strong Analytical Skills
The ability to assess campaign performance and optimise ROI is crucial. Prepare to talk about the analytical tools you use and how you've leveraged data to improve marketing outcomes in previous roles.
