Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive corporate sales and build relationships for tours and experiences at the iconic Guinness Open Gate Brewery.
- Company: Join Guinness, a historic brand thriving in culture and growth, located in Covent Garden, London.
- Benefits: Enjoy flexible working options, competitive pay, bonuses, gym memberships, and a contributory pension scheme.
- Why this job: Be part of a vibrant team that celebrates diversity and creates memorable experiences for visitors.
- Qualifications: Previous sales experience, strong communication skills, and a passion for hospitality are essential.
- Other info: Flexible work arrangements available; we value your unique background and perspective.
The predicted salary is between 28800 - 48000 £ per year.
Business Sales Manager, Guinness Open Gate Brewery London
Guinness Open Gate Brewery London
Location: Covent Garden, London
Full time, Permanent
About Us
The Guinness Open Gate Brewery London (GOGBL) new Guinness neighbourhood in London that will inspire the best in brewing, food, retail and culture. Consisting of 52,000 square feet of heritage buildings and central courtyard in the historic brewing quarter in Covent Garden, GOGBL will become a key growth driver for Guinness, placing the brand in culture, driving relevancy and brand saliency amongst a new generation of drinkers. GB is the biggest Guinness market globally and Guinness is enjoying a period of exceptional growth and cultural magnetism, with the brand growing by around 50% since 2019 to the biggest it has ever been in value, volume and market share in the brand\’s 264-year history.
Location
Key elements of the site include:
- Iconic Guinness Gates as main entrance to the experience, offering huge cultural impact in the heart of London.
- Restaurants/Taproom/bars – world class food and beer produced and served on site.
- Central all weather historic courtyard with world class bar experience.
- Retail spaces, one of which will stock items produced through exciting short-term brand collaborations.
- Bespoke 5th floor glass box rooftop eating and drinking experience creating brand new rooftop view of London.
- Brewery and beer experience/tasting tours.
- Cultural events space designed and fitted out with technology to enable world class meeting and conference experiences
You will be responsible for:
- Driving tour and experience bookings through corporate/B2B sales
- Building relationships with third party tour and experience operators
- Working closely with our food and beverage partner to maximise and upsell bookings
- Working alongside the Digital Marketing & Performance Manager and the Digital Marketing & Ticketing Executive to deploy ticketing journeys appropriate for B2B sales and develop affiliate initiatives
- Work closely with the Events & Reservations team (who sit in the Sales & Marketing team), to seamless communicate on bookings, complimentary tours and providing a 5-star experience
- Working with the Marketing Manager to share content across to third parties who will be promoting GOGBL experiences and tours
Key Stakeholders
The role reports into the Head of Sales & Marketing, GOGBL. The role holder will need to build a relationship and work closely with not only the Sales & Marketing team but also key contacts within the wider Diageo business. This includes teams such as the On Trade Account Management team and those who hold relationships with prospective clients for tours and experiences.
Qualifications and Experience Required
- Must have solid previous experience within sales, preferably within a B2B/corporate environment.
- Needs to be entrepreneurial, proactive and driven to explore all avenues for potential bookings.
- Must have great relationship building, relationship management and communication skills.
- Hospitality/Experiences/FMCG/Retail experience would be advantageous
Working with Us
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don\’t let anything stop you from applying.
- We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activities
- Annual merit increases (performance based)
- Annual bonus (performance based)
- Subsidized gym membership
- Contributary pension scheme
- Share options
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.
We believe the most diverse and inclusive culture makes for a better business and a better world.
We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.
Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to enhance our business and workplace, creating a sense of belonging and opportunities for all.
Join us, and you\’ll be part of an organisation that embraces diversity in the broadest possible sense. This means that you\’ll be welcomed and celebrated for who you are just by being you. You\’ll be part of – and help build – an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you\’ll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate. #J-18808-Ljbffr
Business Sales & Affiliates Manager, Guinness Open Gate Brewery London employer: North Dakota State University
Contact Detail:
North Dakota State University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Sales & Affiliates Manager, Guinness Open Gate Brewery London
✨Tip Number 1
Network with professionals in the hospitality and B2B sales sectors. Attend industry events or local meetups in London to connect with potential colleagues or partners who can provide insights into the role and the company culture.
✨Tip Number 2
Familiarise yourself with the Guinness brand and its recent initiatives. Understanding their growth strategy and cultural impact will help you demonstrate your passion for the brand during interviews.
✨Tip Number 3
Prepare to discuss your previous sales experiences, particularly in B2B environments. Think of specific examples where you've successfully built relationships and driven bookings, as this will be crucial for the role.
✨Tip Number 4
Showcase your entrepreneurial spirit by thinking of innovative ideas for driving tour and experience bookings. Be ready to share these ideas during your interview to highlight your proactive approach.
We think you need these skills to ace Business Sales & Affiliates Manager, Guinness Open Gate Brewery London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly in B2B or corporate environments. Emphasise any entrepreneurial projects or roles that showcase your proactive approach.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the Guinness brand and the role. Mention specific experiences that demonstrate your relationship-building skills and how you can drive bookings through corporate sales.
Showcase Relevant Skills: Highlight skills that align with the job description, such as communication, relationship management, and experience in hospitality or FMCG. Use examples to illustrate how you've successfully applied these skills in previous roles.
Research the Company: Familiarise yourself with the Guinness Open Gate Brewery and its cultural significance. Understanding their mission and values will help you tailor your application and show genuine interest in the position.
How to prepare for a job interview at North Dakota State University
✨Know Your Sales Metrics
Familiarise yourself with key sales metrics relevant to the B2B environment. Be prepared to discuss how you've driven sales in previous roles, including specific figures or percentages that demonstrate your success.
✨Showcase Relationship Building Skills
Prepare examples of how you've successfully built and maintained relationships with clients or partners. Highlight any strategies you used to foster these connections, especially in a corporate setting.
✨Understand the Brand and Its Culture
Research Guinness Open Gate Brewery and its cultural significance. Be ready to discuss how you can contribute to its growth and relevance among new generations of drinkers, aligning your vision with their brand ethos.
✨Demonstrate Flexibility and Adaptability
Since flexibility is key for this role, be prepared to discuss how you've adapted to changing circumstances in past positions. Share examples of how you’ve successfully navigated challenges while maintaining a positive outcome.
