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For Companies At a Glance
- Tasks: Analyse paid media campaigns and provide actionable insights to optimise performance.
- Company: Join ELEMIS, a leading beauty brand known for its innovative skincare products.
- Benefits: Enjoy generous discounts, well-being policies, and a supportive work environment.
- Why this job: Be part of a dynamic team that drives impactful media strategies in a thriving industry.
- Qualifications: 2+ years in paid media analytics; strong data visualisation skills required.
- Other info: Remote work options available; perfect for those passionate about beauty and digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
Paid Media Analyst
Department: Brand Marketing
Employment Type: Permanent – Full Time
Location: Head Office, London
Description
We are seeking a detail-oriented and analytical Paid Media Analyst to support our global paid media function. The successful candidate will work closely with the Global Head of Paid Media to build and maintain robust reporting frameworks, analyse campaign performance, and derive actionable insights that inform media investment decisions. This role is pivotal in helping the business understand the value and impact of paid media across various platforms, regions, and channels.
What Will You Do?
- Develop, manage, and evolve paid media dashboards and reporting tools to monitor performance across global campaigns.
- Partner with internal teams (including IT and Digital) to consolidate data from multiple sources (e.g., Meta, Google Ads, TikTok, GA4, CDP).
- Perform deep-dive analysis to uncover insights into campaign effectiveness, customer acquisition, ROI, and attribution trends.
- Assist in defining and tracking KPIs and benchmarks for paid media success across markets.
- Support test-and-learn initiatives by measuring and analysing A/B tests and creative/media experiments.
- Provide regular and ad-hoc performance reports with clear narratives and recommendations for optimising spend.
- Ensure data quality, consistency, and accuracy across reports and platforms.
- Help improve the sophistication of measurement strategies, such as incrementality and media mix modelling.
The Perfect Candidate
- 2+ years of experience in a paid media analytics, marketing analytics, or digital performance reporting role.
- Strong experience with data visualisation tools such as Looker Studio, Tableau, Power BI, or similar.
- Proficiency in working with digital marketing platforms (Meta Ads Manager, Google Ads, TikTok Ads, GA4).
- Skilled in Excel/Google Sheets; familiarity with SQL or Python is a plus.
- Ability to transform large, complex data sets into clear and actionable insights.
- Strong commercial acumen and understanding of how paid media drives business growth.
- Excellent communication skills with the ability to present findings to stakeholders at various levels.
- Experience in the beauty, skincare, or ecommerce industry is advantageous but not essential
What We Offer You!*
- Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L\’OCCITANE Group products (including L\’Occitane, Erborian and more)
- Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
- Generous Holiday Allowance, increasing with length of service
- Company Pension Scheme
- Bonus/Commission Scheme
- Healthcare Cash Plan (with Dental)
- Employee Assistance Programme for all Associates and their families
- Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
- Much, much more!
*Some benefit eligibility is based on length of service or contract type
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Paid Media Analyst employer: ELEMIS
Contact Detail:
ELEMIS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Analyst
✨Tip Number 1
Familiarise yourself with the key digital marketing platforms mentioned in the job description, such as Meta Ads Manager and Google Ads. Having hands-on experience or even a solid understanding of these tools will help you stand out during interviews.
✨Tip Number 2
Brush up on your data visualisation skills, particularly with tools like Looker Studio or Tableau. Being able to demonstrate your ability to create insightful dashboards can be a game-changer when discussing your previous work experiences.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analysis to drive campaign performance in past roles. Highlighting your analytical skills and the impact of your insights will resonate well with the hiring team.
✨Tip Number 4
Network with professionals in the beauty and skincare industry, as this could give you an edge. Engaging with industry-specific groups on LinkedIn or attending relevant events can provide valuable insights and connections that may benefit your application.
We think you need these skills to ace Paid Media Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media analytics and digital performance reporting. Use specific examples that demonstrate your skills with data visualisation tools and digital marketing platforms.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your background aligns with the responsibilities of the Paid Media Analyst position, particularly your ability to derive actionable insights from data.
Showcase Your Analytical Skills: Provide examples of past projects where you performed deep-dive analyses or developed reporting frameworks. Highlight any experience with A/B testing and how it contributed to campaign success.
Prepare for Potential Questions: Think about how you would explain complex data insights to stakeholders. Be ready to discuss your experience with tools like Looker Studio or Tableau, and how you've used them to drive business growth in previous roles.
How to prepare for a job interview at ELEMIS
✨Know Your Data Tools
Familiarise yourself with data visualisation tools like Looker Studio, Tableau, or Power BI. Be prepared to discuss how you've used these tools in past roles to analyse campaign performance and derive insights.
✨Understand Paid Media Metrics
Brush up on key performance indicators (KPIs) relevant to paid media, such as ROI, customer acquisition costs, and attribution trends. Being able to articulate these metrics will show your understanding of the role's requirements.
✨Prepare for Scenario Questions
Expect questions that ask you to analyse hypothetical campaign data or suggest improvements based on given metrics. Practising these scenarios can help you demonstrate your analytical skills effectively.
✨Showcase Your Communication Skills
Since you'll need to present findings to various stakeholders, practice explaining complex data insights in a clear and concise manner. This will highlight your ability to communicate effectively, which is crucial for this role.
