Marketing Events & Digital Specialist
Marketing Events & Digital Specialist

Marketing Events & Digital Specialist

Full-Time 42000 - 58000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage exciting events and digital campaigns to engage customers and partners.
  • Company: Join Henry Schein One, a leader in dental management software transforming patient experiences.
  • Benefits: Enjoy 3% RRSP matching, comprehensive health benefits, and up to 5 weeks paid vacation.
  • Why this job: Be part of a dynamic team that values creativity and innovation in the dental tech space.
  • Qualifications: 2+ years in event marketing; proficiency in event software and strong communication skills required.
  • Other info: Travel opportunities across North America for various events; flexible work environment.

The predicted salary is between 42000 - 58000 £ per year.

Henry Schein One (HSOne) is the global leader in dental management, analytics, communication and marketing software. We deliver innovative dental software and services, combined with expert business coaching, to help connect dental technology so it works as one. When technology connects, more data is shared, more tasks are automated, and more work gets done. Most importantly, dental professionals have more time to focus on providing a quality experience for their patients. In fact, one connected practice management system simplifies each step of the patient experience – from first contact and scheduling to clinical treatment and billing, to ensuring loyalty and recurring care.

Our products support the Canadian Dental Practice Management and Global Academic-Dental markets. Our on-premise products are well established with strong customer loyalty while our cloud product customer base is growing every year.

You’ll have an opportunity to:

  • Develop a deep understanding of the HS1 brand, value proposition, and target audience in order to execute an event strategy that acquires and delights prospective and existing customers, partners, and investors.
  • Initiate and project manage event projects end to end and on time including our 3-day flagship user conference. Ensure that event projects are clearly identified with task lists, deadlines, and resources needed. You’ll find ways to measure the impact of, optimize, and iterate on these acquisition and affinity focused campaigns.
  • Identify new opportunities for event sponsorship and manage the sponsorship cycle, including negotiating budgets, identifying speakers, signing contracts, executing on deliverables, creating conversion funnels, and reporting on results.
  • Manage in-person and virtual events from start to finish, including timelines, vendor management, speaker management, shipments, collateral (print and digital), signages, giveaways, catering, AV requirements, travel, payment, technical setup and teardown, etc.
  • Manage booth logistics for tradeshows, including design, shipping, setup, and teardown.
  • Nurture positive speaker and partner experiences by building trusting, long term relationships, ultimately supporting to convert them into long term marketing partners.
  • Work closely with the sales and marketing team to plan and execute pre, during, and post event activities, nurture, and conversion programs.
  • Work with the wider HS1 team to get help, support, and resources for areas we need pertaining to events, this could include brand, revenue, product, support teams.
  • Plan and coordinateuser group meetings(virtual and in-person) to foster peer-to-peer learning and product feedback.
  • Support the development ofcommunity-building initiatives, including networking events, roundtables, and ambassador programs.
  • Work with the creative team to create high quality, consistent branding for all events.
  • Responsible for ordering and tracking event and partner inventory including collateral, giveaways, etc
  • Carry out all post-campaign administration, budget reconciliation, KPI tracking, follow-up communications, team debriefs and ROI analysis.

What you’ll bring to the role:

  • 2+ years of experience in an event marketing, field marketing, or demand generation
  • Proven experience carrying out tasks related to event marketing efforts, including planning and reporting for tradeshow, roadshows, webinars, community events
  • You’re comfortable with email marketing and event software such as Pardot, Hubspot, or similar
  • Proficiency in event management software and Microsoft Office Suite.
  • Experience with virtual event platforms (e.g., Go-To-Webinar, Zoom, ON24) is a plus.
  • You’re highly organized and detail oriented
  • You have superior written and interpersonal communication skill.
  • You enjoy traveling and working on the go; up to 20-50% of your time will be spent traveling to various events in North America
  • You’re self-motivated with the ability to prioritize and can multi-task effectively
  • You’re independent, resourceful and can problem solve creatively
  • You’re analytical and can connect the dots to identify trends, patterns, and challenges
  • Experience in a startup environment; preferably SMB or dental-tech related is a plus

Our Recruiting Process

We try to make our process as simple as possible while still giving us opportunities to learn about each other.

  • Intro/screening call
  • Short online behavioural and cognitive assessment.
  • Interview with Hiring Manager
  • Panel Interview

Compensation

The posted range for this position is between $67,750 – $79,000 which is the expected starting base salary range for an employee who is new to the role to fully proficient and experienced in the role. Many factors go into determining employee pay within the posted range including prior experience, training, current skills, certifications & education etc.

Our benefits also include:

  • 3% RRSP matching
  • Comprehensive health benefits plan, including 100% drug coverage
  • 3-week paid vacation, growing up to 5 weeks with tenure
  • Unlimited paid flex days
  • Paid Birthday off

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Marketing Events & Digital Specialist employer: Henry Schein One group

Henry Schein One (HSOne) is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Marketing Events & Digital Specialist role. With a strong emphasis on employee growth, HSOne offers comprehensive health benefits, generous vacation time, and a supportive environment that encourages creativity and collaboration. Located in a thriving sector of dental technology, employees have the unique advantage of working at the forefront of industry advancements while enjoying opportunities for professional development and meaningful contributions to the dental community.
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Contact Detail:

Henry Schein One group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Events & Digital Specialist

✨Tip Number 1

Familiarise yourself with the dental industry and Henry Schein One's products. Understanding their value proposition and target audience will help you tailor your conversations and demonstrate your genuine interest during interviews.

✨Tip Number 2

Network with professionals in the event marketing space, especially those who have experience in the dental or tech sectors. Attend relevant events or webinars to make connections that could lead to referrals or insider information about the role.

✨Tip Number 3

Showcase your organisational skills by preparing a portfolio of past events you've managed. Highlight specific metrics or outcomes that demonstrate your ability to execute successful marketing campaigns and manage logistics effectively.

✨Tip Number 4

Be proactive in learning about the latest trends in virtual and in-person events. Familiarity with platforms like Zoom or Go-To-Webinar can set you apart, as well as showcasing your adaptability to different event formats.

We think you need these skills to ace Marketing Events & Digital Specialist

Event Planning
Project Management
Budget Management
Vendor Management
Negotiation Skills
Email Marketing
Event Software Proficiency (e.g., Pardot, Hubspot)
Microsoft Office Suite
Virtual Event Platforms (e.g., Go-To-Webinar, Zoom, ON24)
Communication Skills
Organisational Skills
Attention to Detail
Analytical Skills
Problem-Solving Skills
Relationship Building
Community Engagement
Marketing Strategy Development

Some tips for your application 🫡

Understand the Role: Before applying, take the time to thoroughly read the job description. Understand the key responsibilities and required skills for the Marketing Events & Digital Specialist position at Henry Schein One. Tailor your application to highlight how your experience aligns with these requirements.

Craft a Compelling CV: Your CV should clearly showcase your relevant experience in event marketing and demand generation. Use bullet points to outline your achievements and responsibilities in previous roles, particularly those that relate to managing events and campaigns.

Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific experiences that demonstrate your ability to manage events and work collaboratively with teams. Make sure to mention any familiarity with event management software and your organisational skills.

Showcase Your Communication Skills: Since superior written and interpersonal communication skills are essential for this role, ensure that your application is free from errors and flows well. Use clear and concise language to convey your ideas, and consider including examples of successful communication in past roles.

How to prepare for a job interview at Henry Schein One group

✨Know the HSOne Brand Inside Out

Before your interview, take the time to thoroughly research Henry Schein One. Understand their products, services, and target audience. This knowledge will help you articulate how your skills align with their mission and demonstrate your genuine interest in the role.

✨Showcase Your Event Management Experience

Prepare specific examples from your past experiences that highlight your event management skills. Discuss how you've successfully planned and executed events, managed budgets, and built relationships with partners and speakers. This will show that you have the practical experience needed for the role.

✨Demonstrate Your Analytical Skills

Be ready to discuss how you've used data to measure the success of past events. Talk about any tools or software you've used for tracking KPIs and how you've optimised campaigns based on your findings. This will illustrate your ability to connect the dots and drive results.

✨Prepare Questions for the Interviewers

Think of insightful questions to ask during the interview. Inquire about the company's future event strategies, team dynamics, or how they measure the success of their marketing efforts. This shows your enthusiasm for the role and helps you assess if the company is the right fit for you.

Marketing Events & Digital Specialist
Henry Schein One group
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