SEO Manager

SEO Manager
Location: Maidenhead, Berkshire (3-4 days in office)
Job Type: Full-Time / Permanent
Salary: Up to £50,000 per annum
Drive organic growth with purpose. Lead the SEO strategy that supports families nationwide.
Dignity Funerals is one of the UK’s most trusted providers of funeral, cremation, and end-of-life services. We are seeking a skilled and proactive SEO Manager to lead our organic search strategy, improve lead generation, and optimise content for compliance and customer impact.
Based in Maidenhead, you will play a key role in the redevelopment of our website and digital presence ahead of a major relaunch in 2026. This is a strategic, hands-on role that requires technical SEO expertise, strong content awareness, and the ability to work across cross-functional teams in a regulated industry.
Key Responsibilities:

Lead and deliver the SEO roadmap to support organic lead generation and revenue growth targets.
Optimise technical SEO including Core Web Vitals, structured data, and site architecture.
Develop and manage high-impact content that meets FCA compliance, E-E-A-T, and YMYL standards.
Improve local SEO across Google Business Profiles and branch-level pages.
Design and implement CRO experiments to enhance user journeys and quote form conversions.
Track performance through GA4 and Looker dashboards, reporting on rankings, traffic, CPL, and ROI.
Collaborate with Product, Compliance, Legal, and IT to ensure content and SEO efforts align with regulations and business priorities.
Manage external SEO vendors and tools to ensure best-in-class service and return on investment.

About You
We’re looking for someone who has:

Hands-on SEO experience, ideally in regulated sectors such as financial services, insurance, healthcare, or similar.
Proven success in increasing organic traffic, lead generation, and user engagement.
Strong technical knowledge of SEO principles, site architecture, schema markup, and Core Web Vitals.
Confident working with SEO tools such as GA4, Google Search Console, Screaming Frog, SEMrush or Ahrefs, and A/B testing platforms.
Skilled in content strategy, with experience writing, editing, or managing compliant content.
Excellent stakeholder communication and ability to work across departments and with senior leadership.
Empathetic and customer-focused, particularly when writing for older or financially vulnerable audiences.

What We Offer

Annual salary of up to £50,000.
25 days annual leave + bank holidays.
BUPA private healthcare (Self).
Company pension.
X2 Life Assurance.
Annual company bonus.

What are the next steps?
If you\’re ready to take ownership of a high-impact SEO strategy and play a key role in the digital transformation of one of the UK’s most trusted brands, click the ‘apply’ button. A member of our Talent Acquisition Team will be in touch to guide you through the process. We’re excited to hear from you.
About Us
At Dignity, we’re here for families when it matters most. With compassion, professionalism, and integrity at the heart of everything we do, we take pride in supporting people through one of life’s most difficult moments. Every member of our team plays a vital role in delivering exceptional service and care to those who need us.
With over 500 funeral homes across the UK, Dignity Funerals is a trusted presence in local communities, operating under respected and well-known local names. We’re proud to offer a truly personal and attentive service — one that’s tailored to the individual needs and wishes of every family we support.
We’re also part of the wider Dignity Group, a growing organisation with the unique ability to support every aspect of end-of-life planning and care. This includes:

Our Crematoria and Memorials Group, managing 45 crematoria nationwide
Dignity Funeral Plans, giving people peace of mind by allowing them to plan ahead
The recently acquired Farewill, a leading provider of online wills and probate services

Together, our goal is simple: to provide families with continuity, care, and clarity — from planning and preparation through to the funeral itself, and beyond.
FCA Statement
Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR).
Equality, Diversity and Inclusion StatementOur Vision is to connect with our clients, colleagues, company and communities based on our principles whilst celebrating our differences.We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed and bold action to promote inclusion and belonging.
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.

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