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For Companies At a Glance
- Tasks: Lead influencer campaigns, manage community engagement, and drive PR initiatives for our parenting brands.
- Company: Join a fast-growing digital team focused on innovative marketing strategies and community building.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities for personal growth.
- Why this job: Be part of a dynamic environment where your ideas can thrive and make a real impact.
- Qualifications: 3-5 years in influencer marketing or PR, with strong project management skills and a people-first approach.
- Other info: Ideal for those passionate about social media trends and community connection.
The predicted salary is between 36000 - 60000 £ per year.
Description
Are you a natural organiser with a flair for building relationships and driving innovative campaigns? We’re looking for an Influencer & PR Manager to join our fast-growing digital team.
You’ll take the reins on shaping and growing our community of creators—developing long-term strategies, overseeing influencer-led campaigns, and elevating our brand presence across multiple platforms. You’ll lead on Influencer & PR initiatives across our two flagship parenting brands, Emma’s Diary and BabyCentre, creating moments that generate buzz, backlinks, and brand love.
If you thrive in a fast-paced environment, love seeing ideas come to life, and have an unshakable passion for community, campaigns, and connection—you might be just who we’re looking for.
Roles And Responsibilities
- Community leadership: Own and grow our network of creators, developing strategies to recruit, engage, and retain top influencer talent.
- Campaign management: Take full ownership of creator-led campaigns, from concept through to execution and performance reporting.
- Influencer productisation: Work closely with the Head of Channel Marketing and sales teams to shape scalable influencer offerings, including creative pitches and client proposals.
- Client campaigns: Confidently oversee client-facing influencer projects, ensuring delivery excellence and creative impact.
- Creator events: Design and deliver standout digital and in-person creator experiences—with monetisation strategies to match.
- Content & education: Build support tools, toolkits, and training to help influencers thrive in our ecosystem.
- Market insight: Stay on the pulse of influencer and social trends, delivering insights that shape future campaigns and innovations.
- PR & brand awareness: Lead on high-impact PR activations, working with agencies and internal teams to drive press mentions, backlinks, and positive sentiment.
- PR hooks: Collaborate with internal marketing, content, and social teams to amplify PR stories across owned channels.
- Reporting & analysis: Own campaign performance tracking and reporting for both client and internal projects.
About you:
You’re a natural leader, a confident communicator, and someone who sees opportunity in every conversation. Here\’s what we\’re looking for:
- You have organisation in your DNA—balancing multiple projects without missing a beat.
- You bring 3–5 years’ experience in influencer marketing, PR, or community management—ideally within a fast-paced agency or digital brand.
- You’re an excellent project manager, comfortable juggling deadlines, clients, and creators.
- You’re people-first—able to build genuine relationships with creators, clients, and colleagues alike.
- You understand the evolving influencer landscape, with a core understanding of building communities within Facebook, Instagram and TikTok.
- You’re commercially savvy—able to contribute to monetisation strategy and pitch development.
- You’re curious and creative, always looking for smarter ways to engage audiences.
- You thrive in an environment where ideas move fast, collaboration is key, and results matter.
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Influencer & PR Manager employer: Everyday Health Group
Contact Detail:
Everyday Health Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer & PR Manager
✨Tip Number 1
Network actively within the influencer and PR community. Attend industry events, webinars, and workshops to meet potential collaborators and influencers. Building these relationships can give you an edge when applying for the role.
✨Tip Number 2
Stay updated on the latest trends in influencer marketing and social media. Follow relevant blogs, podcasts, and thought leaders to gather insights that can help you during interviews and discussions about campaign strategies.
✨Tip Number 3
Showcase your project management skills by volunteering to lead small-scale campaigns or initiatives. This hands-on experience will not only enhance your resume but also provide you with concrete examples to discuss during interviews.
✨Tip Number 4
Engage with our brands on social media. Comment on posts, share content, and demonstrate your understanding of our community. This proactive approach can help you stand out and show your genuine interest in the role.
We think you need these skills to ace Influencer & PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, PR, and community management. Use specific examples that demonstrate your ability to manage campaigns and build relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for community engagement and your understanding of the influencer landscape. Mention specific campaigns you've managed and how they align with the company's goals.
Showcase Your Creativity: Include examples of innovative campaigns or strategies you've developed in previous roles. This could be through links to your work or a portfolio that demonstrates your creative thinking and project management skills.
Highlight Your Communication Skills: Emphasise your ability to communicate effectively with creators, clients, and internal teams. Provide examples of how you've successfully built relationships and collaborated on projects in the past.
How to prepare for a job interview at Everyday Health Group
✨Showcase Your Organisational Skills
As an Influencer & PR Manager, organisation is key. Be prepared to discuss specific examples of how you've successfully managed multiple projects simultaneously, ensuring that you meet deadlines and maintain quality.
✨Demonstrate Your Relationship-Building Abilities
This role requires a people-first approach. Share stories that highlight your ability to build genuine relationships with influencers, clients, and colleagues. Emphasise your communication skills and how they have helped you in past roles.
✨Stay Updated on Industry Trends
The influencer landscape is constantly evolving. Make sure to research current trends in influencer marketing and social media before the interview. Being able to discuss these trends will show your passion and knowledge of the industry.
✨Prepare for Campaign Management Questions
Expect questions about your experience with campaign management. Be ready to explain your process from concept to execution, including how you measure success and report on performance. Use specific examples to illustrate your points.
