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- Tasks: Create engaging digital content, from emails to social media posts, that resonates with our audience.
- Company: Join Sense, a charity dedicated to supporting disabled individuals and promoting inclusion.
- Benefits: Enjoy a hybrid work model, excellent training, and generous annual leave.
- Why this job: Make a real impact by crafting content that addresses key disability issues and supports meaningful change.
- Qualifications: Strong writing skills, experience in content creation, and a user-focused mindset are essential.
- Other info: We encourage applications from diverse backgrounds and offer a supportive environment for growth.
The predicted salary is between 28800 - 43200 £ per year.
Sense has a fantastic opportunity for someone to join our Digital Engagement team as our Digital Marketing Producer. This is a permanent, hybrid, full-time position working 37.5 hours per week, based between home and our offices in Selly Oak, Birmingham.
The successful candidate will be creating content that works. Maybe it’s drafting a high-performing email that brings in donations. Or translating dense technical information about disabilities into an intuitive series of website pages. Or working with someone we support to craft a blog that really addresses key disability issues. You get to decide what works best, for which audience, on which channel. You’ll be a champion for the needs of the audience so you need to know how to use insight, data and analytics to help inform the content you make. And you’ll be adept at keeping a close eye on results, confident about testing different approaches to develop best practice.
Key Responsibilities
- Write and build first-class emails that get results and resonate with our audience using your knowledge of best practice.
- Write, edit and manage accurate, accessible and informative content, including blogs, information pages and landing pages describing our services, working with the people we support and subject matter experts to make sure content is accurate.
- Create text, photo or video-based social media posts, as appropriate
- Provide cover for the digital team (e.g. when they are on leave), where necessary taking on their responsibilities and liaising with colleagues and contacts on outstanding work.
- A commitment to Sense’s vision and values; a willingness to learn how to communicate with people with complex disabilities
- Work with the communications team to ensure that the digital asset library system is maintained, with material uploaded and referenced correctly
Key skills and experience
- Creating, iterating and managing audience focused content
- Writing for the web and email, with proven ability of creating content that is accessible and usable
- Experience using analytics, user feedback, user research and other sources of information to improve content
- Content creation experience across a number of formats for social media
- Project management capability, including the ability to coordinate a number of projects simultaneously and adapt to changing priorities
- Excellent written English: ability to write and edit sharp, accessible, and concise copy for advertising, blogs, web, emails, social and more
- User focus – you can identify and engage with users and stakeholders to collate quantitative and qualitative evidence and identify user needs. You can translate user stories and propose design approaches or services to meet these needs.
- Stakeholder relationship management – You can identify key stakeholders, tailoring communication to their needs, and build relationships. You understand how to work with stakeholders and contribute to improving these relationships, using evidence to explain decisions made.
For a full job description and person specification, please see the link below
About Sense
At Sense we believe that every disabled person should have the opportunity to connect with others and be included in the world. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life.
Sense is proud to be a Disability Confident Employer. Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.
To apply
Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview; in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly. We would recommend that you read the job description and person specification before applying.
Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.
No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.
If you require any further assistance, please contact the Recruitment Team on 0121 415 6735 or recruitment@sense.org.uk
Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.
For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone\’s contribution is valued and we ensure they\’re given the opportunity to realise their potential. We welcome applications from talented people from all sections of the community who share our values and belief that no one, no matter how complex their disabilities, should be isolated, left out, or unable to fulfil their potential. For more information please visit: https://www.sense.org.uk/jobs/equality-diversity-and-inclusion-in-recruitment/
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Digital Marketing Producer employer: Sense
Contact Detail:
Sense Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Producer
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially around content creation and audience engagement. This will help you understand what resonates with different audiences and how to tailor your approach effectively.
✨Tip Number 2
Showcase your ability to use analytics tools by preparing examples of how you've used data to inform your content strategies in the past. Being able to discuss specific metrics and outcomes will demonstrate your analytical skills.
✨Tip Number 3
Network with professionals in the digital marketing field, particularly those who have experience in the charity sector. Engaging with others can provide insights into best practices and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your project management skills during the interview. Be ready to share examples of how you've successfully coordinated multiple projects and adapted to changing priorities, as this is crucial for the role.
We think you need these skills to ace Digital Marketing Producer
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description and person specification. Understand the key responsibilities and skills required for the Digital Marketing Producer position at Sense.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing, content creation, and analytics. Emphasise your ability to create audience-focused content and your familiarity with various digital channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the mission of Sense. Use specific examples from your past experiences that demonstrate your skills in writing, project management, and stakeholder engagement.
Showcase Your Writing Skills: Include samples of your writing, such as blogs, emails, or social media posts, that reflect your ability to create accessible and engaging content. This will help demonstrate your fit for the role and your understanding of best practices in digital marketing.
How to prepare for a job interview at Sense
✨Showcase Your Content Creation Skills
Prepare examples of your previous work that demonstrate your ability to create engaging and accessible content. Whether it's emails, blogs, or social media posts, be ready to discuss how you tailored your content for different audiences.
✨Understand the Audience
Familiarise yourself with the needs of the audience you will be serving. Be prepared to discuss how you would use insights, data, and analytics to inform your content strategy and ensure it resonates with users.
✨Demonstrate Project Management Abilities
Be ready to talk about your experience managing multiple projects simultaneously. Highlight your organisational skills and adaptability in changing priorities, as these are crucial for the role.
✨Engage with Stakeholders
Discuss your experience in building relationships with stakeholders. Share examples of how you've tailored communication to meet their needs and how you've used evidence to support your decisions.
