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- Tasks: Drive innovation in Specialist Nutrition products and manage their commercial success.
- Company: Join apetito, the UK's leading food supplier for health and social care sectors.
- Benefits: Enjoy competitive salary, 25 days holiday, and a range of perks including discounts and free parking.
- Why this job: Make a real difference in people's lives while working with award-winning products in a supportive environment.
- Qualifications: Passion for food, project management experience, and a degree in a relevant field are essential.
- Other info: Be part of a family-owned business committed to sustainability and inclusion.
The predicted salary is between 36000 - 60000 ÂŁ per year.
apetito is entering a period of transformative growth, with ambitious targets across every business unit, powered by our 5X strategy. With a new B2B structure now in place and a renewed focus on driving our proposition forward, there has never been a more exciting time to join the team.
The B2B Category team sits at the heart of our journey; shaping propositions, evolving our product portfolio, and ensuring we deliver outstanding value across Healthcare, Care Homes, Education, Business Development and Local Authorities.
Reporting to the Category Manager – B2B, the Category Executive will be instrumental in bringing our strategy to life. You’ll lead high‑profile projects, collaborate with senior stakeholders across the business, and directly influence the future of a £110m+ B2B operation as we accelerate towards our £200m ambition.
apetito is the UK’s leading food supplier to the health and social care sectors, serving more than 1,300 care homes, health care and education settings. Our meals are expertly crafted by dieticians and chefs, and then frozen to lock in the goodness. Wiltshire Farm Foods, our sister company, is the UK’s largest ready‑meal supplier cooking and delivering over 330 different frozen ready meals across the UK.
- Launch with Impact
- Intentional Innovation Across the Product Mix
- Exceptional Product Experience
- Transparency, Sharing & Openness
- Customer Obsessed Mindset
- Structured Sustainability
Drive launches that deliver real growth. From helping to shape compelling campaigns, to working on projects with stakeholders across the business, you’ll be critical in making sure every launch lands powerfully both inside and outside apetito.
Play a key role in our category road‑map, supporting exciting projects such as new kids’ ranges, tray‑bakes, cultural meals, and food‑to‑go. You’ll help identify opportunities, shape briefs, support with pricing, and bring new ideas to life.
Elevate the customer journey end‑to‑end. From supporting the improvement of my apetito and ensuring exceptional product availability, to enhancing the quality of meals on the service user’s plate. You’ll work with the Category Manager and wider teams to make every product‑focused touch‑point seamless, consistent and outstanding.
Strengthen how we share information and ideas across the business, ensuring stakeholders are informed, engaged and empowered to deliver change together.
Bring the customer voice to the heart of everything we do; from gathering insights and engaging directly with customers, to ensuring their needs shape every product, launch and decision we make.
Champion sustainability as a core part of our category strategy, embedding it into our development process in a way that drives real change and creates a story we can proudly share with customers.
Skills and Experience
- Proven ability to successfully manage projects with multiple stakeholders, keeping them on track and aligned
- Strong organisational skills with the ability to juggle multiple priorities and deliver at pace
- Commercial awareness, able to connect product and category decisions to business growth and customer value
- Comfortable working with numbers and data – confident reviewing sales, margins and performance metrics to draw out insights
- Great communication and presentation skills, confident engaging with a variety of audiences
- Digitally literate, proficient in Microsoft Office and confident learning new tools (e.g. PIM, survey platforms, SAP)
- Flexibility to travel and possession of a full, clean driver’s licence
- High attention to detail with examples of accuracy and thoroughness in work
Personal Qualities
- Resilient and solutions‑focused, with a positive, can‑do attitude and a willingness to learn
- A creative thinker who brings fresh ideas and challenges the way it’s always been done
- Passionate about food and motivated to make a real difference to our customers
- A collaborative team player who builds strong relationships and works well across teams
- Able to influence and energise colleagues, bringing people with them on the journey
Benefits
- Competitive salary – accredited Living Wage employer
- 25 days holiday per year, plus bank holidays
- Option to purchase up to 5 additional days holiday per year
- Discretionary annual bonus scheme
- Pension scheme – employer matched contributions up to 4%
- Life assurance scheme worth at least 1Ă— annual salary
- Subsidised canteen
- Free parking
- Free turkey or voucher at Christmas
- apetito perks scheme including salary sacrifice options and retail discounts
As a family‑owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.
We develop a range of products designed to enhance health and well‑being for all our customers.
We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.
We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.
Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.
Learn more about apetito’s commitment to a more sustainable future.
We embrace inclusion, empowering individuals from diverse backgrounds.
Our commitment to making a real difference extends to customers, communities, and staff and we’re on a mission to build an inclusive workplace where everyone reaches their full potential.
Seniority level
- Mid‑Senior level
Employment type
- Full‑time
Job function
- Business Development and Sales
Industries
- Food and Beverage Manufacturing
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Category Executive employer: apetito UK
Contact Detail:
apetito UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Executive
✨Tip Number 1
Familiarise yourself with the Specialist Nutrition product range. Understanding the unique features and benefits of these products will help you articulate your passion for food and how you can contribute to their success during interviews.
✨Tip Number 2
Network with professionals in the food and care industries. Attend relevant events or join online forums to connect with individuals who can provide insights into the role and potentially refer you to opportunities at apetito.
✨Tip Number 3
Prepare to discuss your experience managing high-profile projects. Be ready to share specific examples that demonstrate your collaboration and influencing skills, as these are crucial for the Category Executive role.
✨Tip Number 4
Showcase your analytical mindset by being prepared to discuss market trends and consumer insights related to Specialist Nutrition. This will highlight your ability to translate business strategy into effective product strategies.
We think you need these skills to ace Category Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Category Executive position. Understand the key responsibilities and essential skills required, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasise any experience you have in managing high-profile projects, particularly in the food or care industry. Use specific examples to demonstrate your analytical skills and ability to collaborate with multiple stakeholders.
Show Your Passion: Express your genuine passion for food and making a difference in your application. This is crucial for a role that focuses on improving Specialist Nutrition products. Share any personal experiences or motivations that align with the company's mission.
Tailor Your Application: Customise your CV and cover letter to reflect the specific requirements of the Category Executive role. Use keywords from the job description and ensure that your application showcases how your skills and experiences align with the company's goals.
How to prepare for a job interview at apetito UK
✨Show Your Passion for Food
As a Category Executive, your genuine passion for food is crucial. Be prepared to discuss your favourite dishes, trends in the food industry, and how they relate to the Specialist Nutrition products. This will demonstrate your enthusiasm and alignment with the company's values.
✨Highlight Your Project Management Experience
Given the role's focus on managing high-profile projects, come ready to share specific examples of past projects you've led. Emphasise your ability to collaborate with multiple stakeholders and how you navigated challenges to achieve successful outcomes.
✨Demonstrate Analytical Skills
The role requires an analytical mindset, so be prepared to discuss how you've used data to inform decisions in previous roles. Bring examples of how you've analysed market trends or product performance to drive improvements and competitive advantage.
✨Prepare for Problem-Solving Scenarios
Expect to face questions that assess your problem-solving skills. Think of scenarios where you've had to overcome obstacles in product management or marketing. Outline your thought process and the steps you took to resolve issues effectively.
