VEHICLE DEMONSTRATOR

VEHICLE DEMONSTRATOR

Leicester Full-Time 30000 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Showcase premium vehicles to customers and build trust through engaging demonstrations.
  • Company: Join Palfinger UK, part of the family-run T H White group, valuing people as their greatest asset.
  • Benefits: Enjoy a competitive salary, company van, enhanced overtime rates, and generous holiday entitlement.
  • Why this job: Be a product expert, travel across the UK, and enjoy a supportive, inclusive work culture.
  • Qualifications: Must have a Class 2 HGV licence, experience with municipal vehicles, and strong communication skills.
  • Other info: Flexibility for travel and occasional overnight stays is required; training provided.

The predicted salary is between 30000 - 42000 £ per year.

We’re hiring a Class 2 Driver to join us as a Vehicle Demonstrator – showcasing our premium hook loaders, skip loaders, and mobile crane systems to customers across the UK.If you’ve operated tippers or municipal vehicles and enjoy meeting people, this is a brilliant step into a more customer-facing role.

You’ll be the person who brings our machines to life. You’ll build trust with drivers, highlight the practical benefits of our products, and help customers make informed purchasing decisions. Full product training provided.

Hours:

Monday – Friday 40 hours per week with varying start and finish times.

We are looking for a candidate who has the flexibility to stay away from home for consecutive nights when required.

There may be evening or weekend work required depending on customer requirements.

Key Duties will Include:

  • Conducting in-person demonstrations of Palfinger machines (hook loaders, skip loaders, and occasional cranes) to customers and operators.
  • Acting as a product expert and trusted brand ambassador.
  • Building strong working relationships with operators and site teams – from grassroots level through to senior stakeholders.
  • Supporting the sales process by explaining features, demonstrating value, and advising on specification.
  • Preparing and delivering vehicles to customer sites or events – including collecting vehicles from depots and setting up at shows.
  • Operating across the UK with regular travel and occasional overnight stays.

The Ideal Applicant:

  • ACategory C (Class 2) HGV licence, CPC and Tachograph.
  • Experience operating skip loaders, hook loaders, cranes or similar plant/municipal vehicles is ideal.
  • You’ll be from a commercial driving, engineering, or sales background.
  • Strong communication and people skills – able to engage with operators and adapt your style accordingly.
  • Comfortable with early starts, occasional late finishes, and staying away when required.
  • Confident working independently and managing your own time.
  • Ideally based within reach of one of our UK depots (Leicester, Devizes or our brand-new Dartford facility).

Benefits:

Palfinger UK are proud to be part of the family run T H White group. We believe that people are our most important and valuable asset and it is our philosophy to try to do everything we can to ensure that everyone working for us is happy and gets pleasure and satisfaction from their work.

We offer a great range of benefits that reward you now and as your career progresses, including:

  • A competitive salary, based on your capability & experience – reviewed annually.
  • Company Van and fuel card.
  • Enhanced overtime rates, should you wish to increase your earning potential.
  • Formal manufacturer training supporting your journey to becoming a Palfinger specialist.
  • 23.5 days holiday entitlement rising to 26.5 days with service.
  • Company pension scheme offering employer contributions of up to 8.5% after a qualifying period.
  • Life Assurance cover providing up to 5 times salary with service.
  • Share Plan – providing our employees with a real stake in the business.
  • Cross-divisional career development plans, providing you with a range of future job opportunities across our large organisation.
  • Staff discounts on a huge variety of products (such as clothing, footwear, household and selected machinery lines) at our stores.

T H WHITE are proud to be an equal opportunities employer. We welcome applications from all backgrounds and are committed to building a diverse and inclusive workplace.

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VEHICLE DEMONSTRATOR employer: T H White Ltd

Palfinger UK, part of the family-run T H White group, is an exceptional employer that prioritises employee satisfaction and growth. With a strong focus on training and development, we offer competitive salaries, generous holiday entitlements, and a supportive work culture that values diversity and inclusion. Our employees enjoy unique benefits such as a company van, enhanced overtime rates, and cross-divisional career opportunities, making this role not just a job, but a rewarding career path.
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Contact Detail:

T H White Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land VEHICLE DEMONSTRATOR

✨Tip Number 1

Familiarise yourself with the specific vehicles you'll be demonstrating, such as hook loaders and skip loaders. Understanding their features and benefits will help you engage effectively with customers and showcase your expertise during demonstrations.

✨Tip Number 2

Network with professionals in the industry, especially those who have experience in sales or customer-facing roles. Building relationships can provide valuable insights and potentially lead to referrals that could enhance your chances of landing the job.

✨Tip Number 3

Prepare to discuss your previous experience with municipal vehicles or similar machinery during any informal conversations or interviews. Highlighting your hands-on experience will demonstrate your capability and confidence in operating the products you'll be showcasing.

✨Tip Number 4

Be ready to showcase your communication skills by practising how to explain technical features in a simple and engaging way. This will not only help you in the role but also impress potential employers during the interview process.

We think you need these skills to ace VEHICLE DEMONSTRATOR

Class 2 HGV Licence
CPC Certification
Tachograph Knowledge
Experience with Skip Loaders
Experience with Hook Loaders
Experience with Cranes
Strong Communication Skills
Customer Engagement
Relationship Building
Time Management
Independent Working
Flexibility for Travel
Demonstration Skills
Sales Support Experience
Technical Knowledge of Vehicles

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience, especially with operating skip loaders, hook loaders, and cranes. Emphasise any customer-facing roles you've had, as this position requires strong communication skills.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the Vehicle Demonstrator role. Mention your Class 2 HGV licence and how your background in commercial driving or engineering makes you a great fit for the job.

Showcase Your People Skills: Since the role involves building relationships with customers and operators, provide examples of how you've successfully engaged with people in previous roles. Highlight your adaptability in communication styles.

Highlight Flexibility and Availability: Clearly state your willingness to travel across the UK and stay away from home when required. This shows that you understand the demands of the job and are ready to meet them.

How to prepare for a job interview at T H White Ltd

✨Know Your Machines

Familiarise yourself with the specific features and benefits of the hook loaders, skip loaders, and mobile crane systems you'll be demonstrating. Being able to discuss these in detail will show your expertise and passion for the role.

✨Showcase Your People Skills

As a Vehicle Demonstrator, you'll need to engage with various stakeholders. Prepare examples of how you've built relationships in previous roles, especially in customer-facing situations, to demonstrate your strong communication skills.

✨Be Ready for Flexibility

Since the job requires occasional overnight stays and varying hours, be prepared to discuss your flexibility. Highlight any past experiences where you successfully managed similar demands.

✨Prepare for Practical Demonstrations

Think about how you would conduct a demonstration of the vehicles. Be ready to explain how you would highlight their practical benefits to customers, as this is a key part of the role.

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