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- Tasks: Lead brand strategy projects and collaborate with creative teams to elevate brand positioning.
- Company: Join a dynamic in-house agency focused on empowering brands and supporting business growth.
- Benefits: Enjoy flexible working, 33 annual leave days, health perks, and exciting company events.
- Why this job: Be part of a fun, supportive culture that values innovation and strategic excellence.
- Qualifications: 5+ years in brand strategy, strong research skills, and exceptional storytelling abilities required.
- Other info: Remote role based in the UK with opportunities for career growth and development.
The predicted salary is between 36000 - 60000 £ per year.
The following content displays a map of the jobs location – Remote – UK
Department: Brand and Creative Agency (In-House)
Are you excited about building, maintaining and growing brands? Does the thought of getting knee-deep into what makes our customers tick, tickle your taste buds? Then this is the role for you.
We are seeking an experienced and visionary Senior Brand Strategist to join our dynamic in-house agency. This role requires a highly skilled professional who can lead complex and high-impact brand strategy projects, ensuring the delivery of innovative and effective strategies that resonate with diverse audiences. As a senior contributor, you will work closely with cross-functional teams, including creative, marketing, and leadership, to define, articulate, and elevate our brand’s positioning in the marketplace.
Key Responsibilities:
- Strategic Leadership: Lead the development of comprehensive brand strategies for large and complex projects, including brand positioning, messaging frameworks, audience segmentation, and go-to-market plans.
- Act as the strategic lead on major campaigns, working closely with creative teams to ensure strategic alignment throughout the execution phase.
- Partner with internal stakeholders to identify challenges and opportunities, aligning brand strategies with overarching business objectives.
- Research and Insights: Conduct in-depth market research, competitive analysis, and audience profiling to uncover insights that inform brand strategies.
- Leverage data, analytics, and qualitative research to craft compelling, insight-driven narratives that guide decision-making.
- Monitor industry trends and cultural shifts to ensure the brand remains relevant and ahead of the curve.
- Collaboration and Influence: Serve as a trusted strategic advisor to senior leadership and cross-functional teams, presenting clear and actionable recommendations for Twinkl and the brands within the Twinkl Group.
- Collaborate with creative, marketing, and product teams to ensure brand consistency and cohesion across all touchpoints.
- Facilitate workshops, brainstorming sessions, and alignment meetings to bring stakeholders together around a unified brand vision.
- Innovation and Thought Leadership: Develop innovative approaches to brand storytelling, ensuring the brand remains fresh, engaging, and differentiated in a competitive market.
- Advocate for the adoption of new tools, methodologies, and frameworks that enhance the effectiveness of brand strategy initiatives.
- Champion a culture of strategic excellence within the in-house agency, mentoring and/or training peers and fostering collaboration across Marketing, PR, Internal Communications, Education, and Product/UX.
As a department, we pride ourselves on the service we offer to the rest of the business. We’re here to support and empower others to use the Twinkl Brand to their advantage.
Required Skills and Experience:
- 5+ years of experience in brand strategy, preferably within an agency or in-house environment.
- Degree in marketing, branding, or a related field (Preferred)
- Research Savvy: Strong proficiency in both qualitative and quantitative research methods, with a knack for uncovering actionable insights.
- Storytelling: Exceptional storytelling and narrative development skills, with the ability to craft clear, compelling strategies that inspire action.
- Collaboration: Demonstrated success working with cross-functional teams and influencing stakeholders at all levels of the organisation.
- Adaptability: Comfortable navigating ambiguity and breaking down complex problems into manageable, actionable parts.
- Tools: Familiarity with brand strategy tools, analytics platforms, and creative briefing processes.
- Self-motivated: Organised and efficient, with the ability to manage your workload in a fast-paced environment.
- Project Management: Confident in prioritising and managing multiple projects simultaneously, maintaining a high standard of work under tight deadlines.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.
Benefits:
- From day 1 – Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a \”Me\” day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
- Quarterly company awards programme
- Seasonal events
- Cervical and Prostate screening
- Company sick pay after 3 months of service
- After probation – cycle-to-work scheme
- Long-term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
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Senior Brand Strategist employer: Twinkl Limited
Contact Detail:
Twinkl Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in brand strategy and storytelling. Follow industry leaders on social media and engage with their content to understand what resonates with audiences today.
✨Tip Number 2
Network with professionals in the branding and marketing space. Attend virtual events or webinars where you can connect with others in the field, as personal connections can often lead to job opportunities.
✨Tip Number 3
Prepare to discuss your previous projects in detail during interviews. Be ready to share specific examples of how you've led brand strategy initiatives and the impact they had on the business.
✨Tip Number 4
Showcase your research skills by being well-versed in both qualitative and quantitative methods. Highlight any tools or platforms you’ve used to gather insights, as this will demonstrate your capability to inform brand strategies effectively.
We think you need these skills to ace Senior Brand Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand strategy, particularly any leadership roles or projects that align with the responsibilities outlined in the job description. Use specific examples to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand strategy and how your skills align with the company's goals. Mention specific projects you've led and the insights you've uncovered through research that could benefit the company.
Showcase Research Skills: Emphasise your proficiency in both qualitative and quantitative research methods. Provide examples of how you've used data and insights to inform brand strategies in previous roles, as this is a key requirement for the position.
Demonstrate Collaboration Experience: Highlight your experience working with cross-functional teams. Share examples of how you've influenced stakeholders and facilitated workshops or brainstorming sessions to achieve a unified brand vision.
How to prepare for a job interview at Twinkl Limited
✨Showcase Your Strategic Thinking
Prepare to discuss your previous experiences in developing brand strategies. Highlight specific projects where you led strategic initiatives, focusing on how you identified challenges and opportunities that aligned with business objectives.
✨Demonstrate Research Proficiency
Be ready to talk about your approach to market research and audience profiling. Share examples of how you've used data and insights to inform brand strategies, and be prepared to discuss any tools or methodologies you prefer.
✨Emphasise Collaboration Skills
Since this role involves working closely with cross-functional teams, illustrate your ability to collaborate effectively. Provide examples of how you've influenced stakeholders and facilitated workshops or brainstorming sessions to achieve a unified brand vision.
✨Exhibit Your Storytelling Ability
As storytelling is crucial for this position, prepare to showcase your narrative development skills. Discuss how you've crafted compelling strategies that resonate with diverse audiences and inspired action within your teams.
