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- Tasks: Drive brand awareness and sales for BAT products in top grocers.
- Company: Join Acosta Europe, part of a leading global Sales and Marketing agency.
- Benefits: Enjoy flexible hours, a company vehicle, mobile phone, and performance bonuses.
- Why this job: Develop your career in a dynamic environment with opportunities for personal growth.
- Qualifications: Must be motivated, articulate, and hold a full manual driving licence.
- Other info: Flexible working hours and a focus on passion and innovation.
The predicted salary is between 20700 - 36400 £ per year.
Key Account Representative – BAT UK
Your next career starts with Acosta Europe.
Acosta Europe is an exceptional business that cares about its people. We are part of one of the largest Sales and Marketing agencies in the world and are currently seeking a Key Account Representative to represent our partner BAT to drive brand awareness and sales of their products.
If you can bring the passion for brand awareness, relationship building and have the enthusiasm to succeed, we can offer you the opportunity to develop your career in an engaging and rewarding environment, where no two days are ever the same!
BAT are a leading, multi-category consumer goods business. Our purpose is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. You will be representing BAT in the top 4 grocers: raising awareness of the BAT brands and providing best in class merchandising solutions across Tobacco, Vaper and Modern Oral categories.
Role Details:
Salary: £25,895.19
Bonus: Performance Related Bonus
Equipment Provided: Company Vehicle, Fuel Card, Mobile Phone.
As a Key Account Representative for British American Tobacco, you will be:
- Maximising brand awareness and communicating new product opportunities with stores, using sales data to drive in store purchases.
- Building relationships with key retail decision makers (department and store managers).
- Supporting with retail inventory management to resolve product supply chain issues and ensuring stock levels are maintained.
- Training store staff on existing and new products.
- Providing insightful and actionable market intelligence feedback using the data you have collated.
- Ensuring BAT products have maximum availability across all stores within your territory.
What skills can I expect to develop in this role?
Relationship Building, Product Knowledge, Commercial Awareness, Influencing skills and Negotiation.
Who are we looking for?
We are looking for motivated individuals who are articulate, driven, strong communicators and have great stakeholder management skills. You will be passionate about the amazing brands we market and have the drive and tenacity to succeed.
You must hold a full manual driving licence and be able to travel within a defined territory.
What’s in it for you?
This role offers a genuine opportunity to develop your commercial skills and achieve your career ambitions in a bold and dynamic business that invests in people. We offer flexibility and real opportunities for personal and professional development. You will receive excellent training, a company vehicle, mobile phone, and fuel card and enjoy superb benefits including a bonus (subject to performance), contributory pension and a discounted healthcare plan. Working hours are flexible between 9am and 5:30pm, Monday to Friday.
Passion is at the heart of everything we do. We encourage boldness, curiosity, and new ideas. We are motivated to learn, and constantly strive to exceed expectations. We truly care, and that is what makes us exceptional.
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Key Account Representative – BAT UK employer: Acosta, Inc.
Contact Detail:
Acosta, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Representative – BAT UK
✨Tip Number 1
Familiarise yourself with BAT's product range and their market positioning. Understanding the nuances of their offerings will help you engage more effectively with retail decision-makers and demonstrate your passion for the brand.
✨Tip Number 2
Network within the industry by attending relevant events or trade shows. Building connections with professionals in the consumer goods sector can provide valuable insights and potentially lead to referrals for the Key Account Representative role.
✨Tip Number 3
Prepare to discuss your relationship-building strategies during interviews. Think of specific examples where you've successfully managed stakeholder relationships, as this is a key skill for the role.
✨Tip Number 4
Stay updated on market trends and consumer behaviour related to tobacco and vaping products. Being knowledgeable about current industry dynamics will allow you to provide insightful feedback and demonstrate your commercial awareness.
We think you need these skills to ace Key Account Representative – BAT UK
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the responsibilities and skills required for the Key Account Representative position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience, particularly in sales, relationship building, and any previous roles that involved brand awareness. Use bullet points for clarity and impact.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and the company. Mention specific examples of how you have successfully built relationships or driven sales in previous positions, and explain why you are excited about representing BAT.
Highlight Relevant Skills: Emphasise skills such as communication, negotiation, and commercial awareness in your application. Provide concrete examples of how you have demonstrated these skills in past roles to make your application stand out.
How to prepare for a job interview at Acosta, Inc.
✨Show Your Passion for Brand Awareness
Make sure to express your enthusiasm for brand awareness during the interview. Share examples of how you've successfully promoted products in the past and how you can apply that experience to represent BAT effectively.
✨Demonstrate Relationship-Building Skills
Prepare to discuss your experience in building relationships with key stakeholders. Highlight specific instances where you've successfully engaged with decision-makers and how those relationships led to positive outcomes.
✨Be Ready to Discuss Market Intelligence
Familiarise yourself with the current market trends related to BAT's products. Be prepared to provide insights on how you would gather and utilise market intelligence to drive sales and improve product availability.
✨Highlight Your Communication Skills
As a Key Account Representative, strong communication is crucial. Practice articulating your thoughts clearly and confidently. Consider role-playing common interview questions to showcase your ability to communicate effectively with various stakeholders.
