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- Tasks: Manage digital content across social media, website, and email marketing.
- Company: Join Friends of the Elderly, a charity dedicated to supporting older people for over 120 years.
- Benefits: Enjoy perks like remote work options, wellbeing support, and retail discounts.
- Why this job: Make a real impact in a caring environment while developing your digital marketing skills.
- Qualifications: Experience in digital marketing, social media management, and excellent copywriting skills required.
- Other info: Interviews on 16th and 17th July 2025; apply early as positions may close quickly.
The predicted salary is between 30000 - 42000 £ per year.
Permanent, Full-time
35 hours per week (Monday to Friday)
About Us:
Friends of the Elderly (FotE) is a not-for-profit charity dedicated to providing excellent care with a family feel. We have been supporting older people for over 120 years and aspire to a society where all older people have the opportunity to live fulfilled lives. We deliver services personalised to individual needs and integrated with local communities. Our values are to promote wellbeing, strive for excellence, treat people with respect, and keep everyone safe.
Role Overview:
We are seeking a dedicated Digital Marketing Officer to join us. Reporting to the Brand and Digital Marketing Manager, you will deliver our digital communications strategy, managing day-to-day content across social media, our website, referral platforms and email marketing, while helping ensure our content is engaging, on-brand, and effective in reaching and resonating with our audiences.
You will track and report on performance across digital channels, using tools such as Google Analytics, native platform insights and DotDigitalreports and produce monthly dashboards and contribute insight to quarterly performance reviews.
About you:
We arelooking for a highly organised Digital Marketing Officer with proven experience in a digital marketing or communications role. You will have hands-on experience with social media management across multiple platforms, have excellent copywriting skills with strong attention to detail and be confident using content management systems (ideally WordPress) and CRM similar toHubspot.
Familiarity with email marketing tools such as Mailchimp or DotDigital is also required along with the ability to interpret and report on basic performance data (e.g. reach, click-through rates, traffic sources).
Interviews will be held on Wednesday 16th and Thurs 17th July 2025
In return for your hard work and dedication, you can look forward to a wealth of benefits:
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Learning, development, and progression.
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Monthly prize draw, with 3 prizes to be won.
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Wellbeing support through various initiatives including an employee assistance programme
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Retail discount schemes to make your salary go further.
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Access to loans at affordable rates, saving directly from salary and advance pay already earnt.
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Health cash plans for you and your family.
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Cycle to work scheme.
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Long service awards, that increase with length of service.
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Refer a friend to work for us and receive a £200 bonus.
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Group Pension Plan, with a 6% contribution from us.
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Free parking at our homes and day clubs.
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Free DBS checks
Safeguarding:
Keeping everyone safe is one of the charity’s corevalues and is central to everything we do at Friends of the Elderly. All staff follow our Safeguarding Policy & Procedures and, if they see or suspect abuse, we expect staff to report it straight away.
Criminal record checks:
As this role involves a regulated activity, successful applicants will undertake an enhanced DBS check, with barred lists check, and any offer of employment will be dependent on a satisfactory outcome. Having a criminal record will not necessarily bar a person from working for us, this will depend on the circumstances and background of any record.
Equality, Diversity, and Inclusion:
Friends of the Elderly strives to treat all staff equally and be a diverse and inclusive workplace, where everyone can be themselves and everyone accepts each other’s differences. A charity where everyone is equal but definitely not the same.
Our ambition is to ensure equality and celebrate diversity, all working together to create an inclusive workplace, which attracts and retains the best people. People that care and can make a difference.
We currently do not provide sponsorship but we welcome applications from those who have a right work in the UK.
Don’t delay in sending your application as we may need to close the vacancy early if we manage to appoint before the advertising closing date. We interview applicants as they apply.
Please refer to the job description upon submitting your application.
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Digital Marketing Officer employer: Friends of the Elderly
Contact Detail:
Friends of the Elderly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Officer
✨Tip Number 1
Familiarise yourself with Friends of the Elderly's mission and values. Understanding their commitment to providing excellent care and promoting wellbeing will help you align your responses during interviews and demonstrate your passion for their cause.
✨Tip Number 2
Showcase your digital marketing skills by preparing examples of successful campaigns you've managed. Be ready to discuss how you used analytics tools like Google Analytics to track performance and optimise content, as this is crucial for the role.
✨Tip Number 3
Engage with Friends of the Elderly on their social media platforms before your interview. This will not only give you insights into their current campaigns but also show your genuine interest in their work and community engagement.
✨Tip Number 4
Prepare to discuss your experience with content management systems and email marketing tools. Being able to articulate your hands-on experience with platforms like WordPress and Mailchimp will set you apart from other candidates.
We think you need these skills to ace Digital Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with social media management and content creation. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your alignment with the values of Friends of the Elderly. Mention specific examples of your previous work that relate to the role, such as successful campaigns or projects you've managed.
Showcase Your Skills: In your application, emphasise your proficiency with tools like Google Analytics, Mailchimp, and WordPress. Provide examples of how you've used these tools to achieve measurable results in past roles.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. Attention to detail is crucial in digital marketing, so make sure your application reflects that quality.
How to prepare for a job interview at Friends of the Elderly
✨Know Your Digital Marketing Tools
Familiarise yourself with the tools mentioned in the job description, such as Google Analytics, Mailchimp, and WordPress. Be prepared to discuss your experience with these platforms and how you've used them to drive engagement and track performance.
✨Showcase Your Copywriting Skills
Since excellent copywriting is a key requirement, bring examples of your previous work. Prepare to discuss how you tailor content for different audiences and platforms, ensuring it aligns with brand voice and engages users effectively.
✨Demonstrate Your Organisational Skills
As a Digital Marketing Officer, you'll need to manage multiple tasks simultaneously. Be ready to share specific examples of how you've successfully organised campaigns or projects in the past, highlighting your attention to detail and ability to meet deadlines.
✨Understand the Charity's Values
Research Friends of the Elderly and understand their mission and values. Be prepared to discuss how your personal values align with theirs and how you can contribute to their goal of providing excellent care and support to older people.
