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- Tasks: Manage and optimise global paid search campaigns to drive traffic and maximise ROI.
- Company: Twinkl provides high-quality teaching resources for educators worldwide, fostering a supportive work culture.
- Benefits: Enjoy remote work, 33 days annual leave, flexible hours, and a vibrant company culture.
- Why this job: Join a dynamic team shaping digital advertising strategies with a focus on growth and innovation.
- Qualifications: 3+ years in paid search marketing, proficiency in Google Ads, and strong analytical skills required.
- Other info: Diversity and inclusion are key; we support various employee networks and offer career development opportunities.
The predicted salary is between 28000 - 42000 £ per year.
Senior Paid Search Executive – PPC
To be considered for an interview, please make sure your application is full in line with the job specs as found below.
Location: Remote UK
Annual Salary: £35,000 – £50,000
Contract: Permanent
About Twinkl:
We\’re here to help those who teach. It\’s what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.
Position Overview:
As the Senior Performance Marketing Executive, you will be responsible for the development, management, and optimization of our global paid search marketing campaigns. This role will focus on driving traffic, improving conversion rates, and maximising ROI across all search platforms. You will play a pivotal role in shaping our digital advertising strategy and work cross-functionally with teams such as product and data analytics to achieve our business goals.
Key Responsibilities:
Manage & Optimise Paid Search Campaigns
- Plan, execute, and optimise paid search campaigns across platforms like Google Ads and Bing Ads.
- Monitor and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
- Conduct regular A/B testing on ad copy, landing pages, and targeting strategies.
- Continuously monitor search terms, manage budgets, and optimise negative keyword lists to reduce wasted spend.
Data-Driven Strategy & Execution
- Analyse campaign performance data and derive actionable insights to optimise current and future campaigns.
- Develop and implement strategies to increase traffic, improve conversion rates, and maximise return on investment.
- Collaborate with data and analytics teams to integrate customer insights and business data into campaign strategies.
Budget Management
- Work closely with the VP of Growth to manage the paid search budget effectively, ensuring all spending aligns with business objectives and goals.
- Optimise spend against target ROAS while scaling search efforts to meet company growth targets.
Collaboration & Communication
- Collaborate with the SEO team to align paid and organic search efforts for maximum efficiency and coverage.
- Communicate performance updates, strategies, and opportunities to senior stakeholders.
Industry Knowledge & Continuous Improvement
- Stay updated with the latest developments in paid search and broader digital marketing.
- Identify new trends, tools, and opportunities to leverage in paid search.
- Continuously look for ways to improve existing processes and strategies for more efficient outcomes.
Qualifications:
- 3+ years of hands-on experience in paid search marketing, preferably in an eCommerce or direct-to-consumer environment.
- Proven track record of managing significant budgets and delivering measurable results (ROI, CPA, ROAS).
- Proficiency in Google Ads and Bing Ads. Certification in Google Ads is a plus.
- Strong understanding of analytics tools like Google Analytics, Google Tag Manager, and other performance tracking tools.
- Experience with A/B testing tools and techniques.
- Ability to analyse large datasets and extract actionable insights to improve campaign performance.
- Familiarity with landing page optimization, copywriting, and customer journey mapping.
- Excellent communication skills and ability to present data-driven recommendations to stakeholders.
- Self-motivated, highly organised, and capable of managing multiple campaigns simultaneously.
- Working knowledge of SEO and how it integrates with paid search strategies.
Benefits:
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
- Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 – Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a \”Me\” day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
- Quarterly company awards programme
- Seasonal events
- Referral scheme
- Cervical and Prostate screening
- Company sick pay after 3 months of service
- After probation – cycle-to-work scheme
- Long-term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive - PPC
✨Tip Number 1
Familiarise yourself with the latest trends in paid search marketing. This role requires a strong understanding of platforms like Google Ads and Bing Ads, so make sure you can discuss recent updates or features that could impact campaign performance.
✨Tip Number 2
Prepare to showcase your analytical skills. Be ready to discuss how you've used data to drive decisions in past campaigns, particularly focusing on KPIs like CTR, CPC, and ROAS. Real-life examples will help demonstrate your expertise.
✨Tip Number 3
Highlight your experience with A/B testing and optimisation strategies. Since this role involves continuous improvement of campaigns, be prepared to share specific instances where your testing led to significant performance enhancements.
✨Tip Number 4
Show your collaborative spirit. This position requires working closely with various teams, so think of examples where you've successfully collaborated with others, especially in aligning paid and organic search efforts.
We think you need these skills to ace Senior Paid Search Executive - PPC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid search marketing, particularly with Google Ads and Bing Ads. Use specific metrics to demonstrate your success in managing budgets and achieving ROI.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Twinkl's mission. Mention how your skills align with the responsibilities outlined in the job description, especially in campaign management and data analysis.
Highlight Relevant Skills: In your application, emphasise your proficiency in analytics tools and A/B testing techniques. Provide examples of how you've used these skills to optimise campaigns and improve performance.
Showcase Industry Knowledge: Demonstrate your awareness of current trends in paid search and digital marketing. Mention any recent developments or tools you’ve leveraged in your previous roles that could benefit Twinkl's advertising strategy.
How to prepare for a job interview at Twinkl Educational Publishing
✨Know Your Metrics
Familiarise yourself with key performance indicators like CTR, CPC, and ROAS. Be prepared to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your A/B Testing Experience
Highlight your experience with A/B testing on ad copy and landing pages. Share specific examples of tests you've conducted and the insights gained from them.
✨Demonstrate Data-Driven Decision Making
Be ready to explain how you've analysed campaign performance data to inform your strategies. Discuss any tools you’ve used, such as Google Analytics, to derive actionable insights.
✨Emphasise Collaboration Skills
Since this role involves working cross-functionally, be prepared to talk about your experience collaborating with other teams, such as SEO or data analytics, to achieve common goals.
