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For Companies At a Glance
- Tasks: Join a dynamic team to shape software marketing strategies and drive growth.
- Company: Dematic is a leader in logistics and supply chain solutions, committed to innovation.
- Benefits: Enjoy a full-time role with opportunities for remote work and professional development.
- Why this job: Be part of a fast-paced environment where your ideas can make a real impact.
- Qualifications: 2-4 years in software marketing; strong analytical and project management skills required.
- Other info: Collaborate globally and work on exciting new product launches.
The predicted salary is between 28800 - 48000 £ per year.
Global Software Marketing Specialist (m/f/d)
Join to apply for the Global Software Marketing Specialist (m/f/d) role at Dematic
Global Software Marketing Specialist (m/f/d)
23 hours ago Be among the first 25 applicants
Join to apply for the Global Software Marketing Specialist (m/f/d) role at Dematic
“Dematic is proud to provide equal employment opportunities to all employees and applicants. Dematic prohibits discrimination and harassment of any type without regard to race, religion or belief, age, sex, national or ethnic origin, disability status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.”
What We Offer
The Solutions Marketing Team ensures Dematic’s product and solutions are positioned at the forefront of the industry and market.. Reporting to the Software Marketing Manager, the Global Software Marketing Specialist plays a key role in developing the positioning, proposition and messaging for our market leading software portfolio. This role collaborates cross-functionally to gather market, product, and competitive intelligence to inform successful strategies to grow the pipeline and drive profitable growth. In this global role, you will help bring new software offerings and features to the market, optimize the value of software through brilliant positioning, and articulate what makes Dematic different.
Tasks And Qualifications
Gather and analyze data on the customer and market, leveraging key insights to inform decisions
- Understand the customer’s needs, challenges, customers, buying journey, buying criteria, and perception of value
- Assist with voice of customer efforts and identify key themes
- Uncover valuable insights that lead to breakthrough messaging and innovative products that solve customer challenges
- Collaborate with the Global Strategy team to share insights and advance organizational understanding of the customer, market, and competition
- Understand market drivers, trends, size, opportunities, and threats
- Know the players, partners, and competitors by analyzing their products, messaging, and marketing to differentiate and position Dematic’s offering
- Remain up to date on emerging and future trends across all relevant industries
- Leverage data to inform decision-making for strategy development and adjustments as necessary
Work cross-functionally to execute strategies that drive business growth and reinforce brand equity
- Manage various projects and campaigns for existing offerings and new product launches
- Assist with key messaging and positioning that differentiate products to optimize software value in various markets and ensure excellent execution of the strategy
- Communicate software strategies to colleagues in various functions (Product Marketing, Product Management, and Marketing & Communications) to ensure execution alignment
- Project manage the marketing process from discovery ideation to execution, by ensuring defined goals are met, budget and timeline parameters are observed, the right stakeholders are informed or consulted, and execution aligns to strategies
- Help develop sales tools, training, and content along key customer touchpoints
- Communicate software strategies and obtain input across Sales, Marketing, Product Management, and other global and regional stakeholder groups
- Provide feedback to Marketing & Communications teams and agencies on content, collateral, and copy in the execution of GTM programs
Skills Required
- 2-4 years of professional software marketing experience, preferably in a B2B environment
- 1-2 years leading cross-functional teams and projects
- Experience with Cloud software and SaaS offerings a plus
- Able to work independently with moderate direction
- Learns complex concepts quickly and thinks critically
- A team player and true collaborator with exceptional interpersonal skills
- Strong analysis, project management, and problem-solving abilities
- Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines
- You are passionate about technology and thrive in a fast-paced environment
- Excellent communication skills
- Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
- Experience with Salesforce is a plus
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Transportation, Logistics, Supply Chain and Storage
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Global Software Marketing Specialist (m/f/d) employer: Dematic
Contact Detail:
Dematic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Software Marketing Specialist (m/f/d)
✨Tip Number 1
Familiarise yourself with Dematic's software portfolio and the specific market trends in the logistics and supply chain industry. Understanding their products and how they differentiate from competitors will help you articulate your insights during interviews.
✨Tip Number 2
Network with current or former employees of Dematic on platforms like LinkedIn. Engaging in conversations about their experiences can provide you with valuable insights into the company culture and expectations for the Global Software Marketing Specialist role.
✨Tip Number 3
Prepare to discuss your experience with cross-functional collaboration. Since this role involves working with various teams, showcasing your ability to lead projects and communicate effectively across departments will set you apart.
✨Tip Number 4
Stay updated on emerging technologies and trends in cloud software and SaaS offerings. Being knowledgeable about the latest developments will demonstrate your passion for technology and your readiness to contribute to Dematic's innovative marketing strategies.
We think you need these skills to ace Global Software Marketing Specialist (m/f/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in software marketing, particularly in a B2B environment. Emphasise any projects where you've led cross-functional teams or managed multiple campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for technology and how it drives your marketing strategies. Mention specific examples of how you've used data to inform decisions and improve product positioning.
Showcase Your Analytical Skills: Demonstrate your ability to gather and analyse market data in your application. Include examples of how you've leveraged insights to develop successful marketing strategies or messaging.
Highlight Communication Abilities: Since the role requires collaboration across various functions, emphasise your communication skills. Provide examples of how you've effectively communicated strategies and obtained input from different stakeholders.
How to prepare for a job interview at Dematic
✨Know Your Market
Before the interview, research Dematic's software offerings and understand the competitive landscape. Be prepared to discuss market trends and how they impact customer needs, as this will show your proactive approach and industry knowledge.
✨Showcase Your Analytical Skills
As a Global Software Marketing Specialist, you'll need to analyse data effectively. Prepare examples of how you've used data to inform marketing strategies in the past, highlighting your analytical thinking and problem-solving abilities.
✨Demonstrate Collaboration Experience
This role requires cross-functional collaboration. Share specific instances where you've successfully worked with different teams, such as Product Management or Sales, to achieve common goals. This will illustrate your teamwork skills and adaptability.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your project management and strategic thinking. Think of situations where you had to manage multiple projects or adapt strategies based on market feedback, and be ready to discuss your thought process and outcomes.
