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- Tasks: Lead community and digital marketing efforts for exciting game launches.
- Company: Join Soul Assembly, a leading games developer in the XR space.
- Benefits: Enjoy a relaxed work environment and contribute your ideas.
- Why this job: Be the face of our brand and connect with passionate gamers.
- Qualifications: 3+ years in social media or digital marketing, ideally in gaming.
- Other info: Opportunity to shape studio processes and work with a creative team.
The predicted salary is between 32000 - 48000 £ per year.
Community & Digital Marketing Lead – Fixed Term Contract
Join to apply for the Community & Digital Marketing Lead – Fixed Term Contract role at Soul Assembly
Community & Digital Marketing Lead – Fixed Term Contract
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Join to apply for the Community & Digital Marketing Lead – Fixed Term Contract role at Soul Assembly
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About Soul Assembly
Soul Assembly is a vibrant and successful games developer at the forefront of XR technology. From our charming offices in the heart of Leamington Spa, we\’ve created some of the most high-profile and widely downloaded titles in the XR space.
About Soul Assembly
Soul Assembly is a vibrant and successful games developer at the forefront of XR technology. From our charming offices in the heart of Leamington Spa, we\’ve created some of the most high-profile and widely downloaded titles in the XR space.
By joining the team now will give you the opportunity to be a part of a team exploring the exciting new opportunities that XR, the metaverse and AAA mobile have to offer.
We pride ourselves on the supportive and creative environment we have within the studio, where our focus is always \”Making Games With Heart and Soul.\”
THE ROLE
As our new Community and Digital Marketing Lead, you will be a key person in driving our game launches from announcement to post-launch success, executing go-to-market strategies that create genuine excitement across Steam and VR platforms. Create thumb-stopping content for TikTok, Instagram, and YouTube that showcases our games in ways that make people want to play immediately, while developing our distinct brand voice across every platform where our audience lives. You will Step in front of the camera to become the authentic face of our brand through “dev updates,” livestreams and the creation of behind-the-scenes content that builds trust and connection with our community. There is a real chance to take ownership and transform our Discord servers into truly thriving hubs where players can connect and celebrate our games together, while nurturing genuine relationships that turn passionate fans into true brand advocates.
You will design integrated social campaigns across all platforms that feel native to each channel while amplifying our core message, mastering the art of speaking to Gen Z on TikTok and VR enthusiasts on Discord. This role will see you keeping your fingers on the pulse of players, gathering valuable feedback and translating community conversations into actionable insights for our development teams to help them create engaging and immersive game experiences. You will get the opportunity to collaborate as a true creative partner with our publishing and development teams to plan marketing moments that matter, ensuring every touchpoint feels intentional and impactful to further bring our games to life and create buzz and anticipation that will make players want to jump in and experience them.
Required Skills
- 3+ years of experience in social media, digital marketing, or community roles, ideally in the gaming or XR industry.
- Proven track record of supporting or leading game launches, and managing campaigns across multiple platforms.
- Strong understanding of social platforms (TikTok, Instagram, YouTube, Twitter/X) and content trends primarily relevant to Gen Z and Gen Alpha audiences.
- Avid VR player and gaming enthusiast with applied knowledge of the VR industry and content landscape.
- Confident content creator — comfortable on camera, and proficient in creating short-form video that drives engagement.
- Proficiency in video editing and design tools
- Experience using social media management tools (e.g., Hootsuite, Buffer) and community-building platforms (especially Discord).
- Ability to translate KPIs and community sentiment into actionable campaign adjustments.
- Excellent written and verbal communication skills, with a natural ability to connect with diverse audiences and communities.
- Comfortable using VR headsets for extended periods most days.
Nice To Have Skills
- Familiarity with Steamworks, Meta Quest publishing tools, and platform-specific marketing support.
- Experience working with influencers, streamers, or managing UGC/community-driven activations.
- Understanding of moderation tools, automated workflows, and Discord bots.
- Strong copywriting skills for social posts, announcements, patch notes, newsletters, and store pages.
- Comfortable hosting livestreams, TikTok Lives, AMAs, or player-facing dev sessions.
BONUS POINTS
- You’ve launched a game (or major update) across Steam or a VR platform and can speak to that process.
- You’ve managed or built your own successful Discord or creator community.
- You’ve created short-form content with proven viral success or consistent high performance particularly with a focus on TikTok.
- You’re already known within VR circles or have relationships with gaming creators and influencers.
WHY APPLY TO SOUL ASSEMBLY?
Joining The Team Now Will Give You The Chance To Be a Part Of a Successful And Growing Team, That Is Going From Strength To Strength. We\’ll Also Give You The Opportunity To
- Enjoy a relaxed, friendly and progressive work environment
- Contribute your input and ideas to our games and to all areas of our business
- Be involved in defining studio processes and working practices.
At Soul Assembly, we strive to provide an inclusive environment where everyone, irrespective of background, can do their best work and be part of our rapid success and growth. Recruitment selection is based on skills, experience and being a good fit with our company values and mission statement.
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Community & Digital Marketing Lead - Fixed Term Contract employer: Soul Assembly
Contact Detail:
Soul Assembly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Community & Digital Marketing Lead - Fixed Term Contract
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and community engagement, especially within the gaming and XR sectors. Follow industry leaders on social media and engage with their content to understand what resonates with audiences.
✨Tip Number 2
Showcase your passion for gaming and VR by actively participating in relevant online communities, such as Discord servers or gaming forums. This will not only help you build connections but also demonstrate your genuine interest in the field.
✨Tip Number 3
Create a portfolio of your previous work that highlights your experience in community management and digital marketing. Include examples of successful campaigns, content you've created, and any metrics that showcase your impact.
✨Tip Number 4
Prepare to discuss your understanding of the gaming landscape during interviews. Be ready to share insights on how you would approach launching a game and engaging with the community, particularly focusing on platforms like TikTok and Discord.
We think you need these skills to ace Community & Digital Marketing Lead - Fixed Term Contract
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in community management and digital marketing, especially within the gaming or XR industry. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gaming and your understanding of the XR landscape. Mention specific campaigns you've led or contributed to, and how they align with Soul Assembly's mission of 'Making Games With Heart and Soul.'
Showcase Your Content Creation Skills: Include links to your previous work, such as social media posts, videos, or campaigns that you've created. Highlight any successful content that resonates with Gen Z audiences, as this is crucial for the role.
Demonstrate Community Engagement: Share examples of how you've built and nurtured online communities, particularly on platforms like Discord. Discuss any strategies you've implemented to foster engagement and turn fans into advocates for a brand.
How to prepare for a job interview at Soul Assembly
✨Show Your Passion for Gaming
Make sure to express your enthusiasm for gaming and the XR industry during the interview. Share your personal experiences with VR games and how they inspire your marketing strategies. This will demonstrate that you are not just qualified, but genuinely invested in the field.
✨Prepare Engaging Content Ideas
Come prepared with creative content ideas tailored for platforms like TikTok, Instagram, and YouTube. Think about how you would showcase Soul Assembly's games and engage the community. Presenting these ideas can highlight your proactive approach and understanding of the target audience.
✨Familiarise Yourself with Their Brand Voice
Research Soul Assembly’s existing brand voice and community engagement strategies. Be ready to discuss how you can enhance their presence across social media while maintaining their unique tone. This shows that you are aligned with their values and can contribute effectively.
✨Demonstrate Your Community-Building Skills
Be prepared to discuss your experience with community management, especially on platforms like Discord. Share specific examples of how you've fostered engagement and built relationships within gaming communities. This will illustrate your capability to transform their Discord server into a thriving hub.
