At a Glance
- Tasks: Lead corporate events and drive sales at our exciting Birmingham venue.
- Company: Join TOCA Social, the first dining and entertainment experience with a football twist!
- Benefits: Enjoy performance-based commission, discounts, free meals, and great progression opportunities.
- Why this job: Be part of a fun, energetic team that values creativity and innovation in event management.
- Qualifications: 5+ years in corporate sales events, strong negotiation skills, and a passion for driving revenue.
- Other info: Flexible hours and a people-first mentality are essential for this dynamic role.
The predicted salary is between 36000 - 60000 £ per year.
TOCA Social is the world\’s first dining and entertainment experience with a football twist, and it’s set to change the game! We currently operate three UK venues at the O2 and Westfield London and in Birmingham (at The Bullring). Future sites announced for 2025 include:, Paris CNIT Westfield, Dallas and Monterrey (franchise in Mexico).
At TOCA Social, Everybody Plays! Football knowledge is not required, so if you thrive being in an energetic and fun environment you’ll quickly fall in love with our concept!
Benefits:
You’ll have full access to our TOCA Treats, which includes (but is not limited to!):
- Performance based commission
- Complimentary TOCA games
- Huge discounts on our F&B
- Free meal whilst on shift
- Local retail & hospitality discounts
- Teammate Assistance Programme with access to free counselling sessions
- Great progression opportunities as we expand
Job Highlights:
This role requires a strong, sales-savvy individual to drive and manage corporate events for our Birmingham venue. This role will be based in Birmingham, reporting into the UK Sales Manger. You will be a key member of our venue management team, connecting the dots between sales and the guest experience.
You will be responsible for the entire sales journey from securing the initial lead, converting it into a sale and the successful planning and running of the event.
The primary focus of this role is to deliver and drive corporate events (branded, conferences, workshops and large social events) over £2.5k. We want you to think big, building key relationships and delivering show stopping events.
Role Scope & Responsibilities:
- Drive revenue through events and achieve the KPIs set out by UK Sales Manger
- Build a proactive sales plan that you can demonstrate you are converting on
- To sell the art of the possible. TOCA Social is so much more than a football entertainment concept. We need dynamic individuals who are a proactive approach and can think outside of the box
- Proactive planning and implementing of corporate outreach strategies to drive corporate events footfall throughout the year
- Ensuring leads and prospects are effectively converted into corporate events
- Working closely with the venue operations teams to design and build packages and offerings, to increase spend per booking for all types of corporate events.
- Manage and work with all relevant events agencies and negotiate the best deals to ensure TOCA is receiving the larger requests
- Share revenue numbers and projections with key stakeholders
- Identify new opportunities of gaining larger corporate events – whether through specific events or other opportunities
- Partner closely with the General Managers and liaise weekly with the venue operations team providing details of up and coming events. You are a key part of our venue management team!
- Build strong relationships with all our venue teammates, we believe that investing in our team is the only way to success
- To ensure each guest’s individual and specific needs are met and being attentive at all times whilst on the phone or in person
- Be present and support in the execution of large scale events, we need a flexible approach and a output driven approach
- Responsible for securing, planning and ensuring the high quality execution of events, including but not limited to; large social gatherings (24+), networking, team building, team training, team awards, seminars, conferences, business meetings & gatherings
Qualifications & Experience:
- 5+ years of proven successful corporate sales events experience
- Experience of managing a team
- Experience at driving larger scale events such as conferences, workshops etc.
- Industry knowledge and hospitality operations
- Strong influencing and negotiation skills
- Passionate about sales and driving revenue
- Exceptional executive presence and ability to cultivate positive relationships, both internally and externally
- Strong attention-to-detail, self-directed initiative, resourcefulness and drive for innovation
- Demonstrated proactive commitment in evolving events based on feedback and guidance
- Someone who is flexible with their working hours and isn’t afraid to get stuck in!
- Strong communication and stakeholder management
- Positive attitude and tactical mindset with the ability to deal with challenges
- Ability to prioritise tasks and meet tight deadlines
- Financial acumen
- A people first mentality
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Birmingham Sales Manager employer: TOCA Social
Contact Detail:
TOCA Social Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Birmingham Sales Manager
✨Tip Number 1
Familiarise yourself with TOCA Social's unique dining and entertainment concept. Understanding their brand and how they integrate football into the guest experience will help you articulate your ideas on driving corporate events that align with their vision.
✨Tip Number 2
Network within the local Birmingham business community. Attend industry events or join local business groups to build relationships with potential clients who may be interested in hosting corporate events at TOCA Social.
✨Tip Number 3
Prepare to showcase your previous successes in managing large-scale corporate events. Be ready to discuss specific examples of how you've driven revenue and built relationships, as this will demonstrate your capability to excel in this role.
✨Tip Number 4
Highlight your flexibility and willingness to adapt. Given the dynamic nature of event management, showing that you're open to working varied hours and can handle unexpected challenges will set you apart from other candidates.
We think you need these skills to ace Birmingham Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in corporate sales and event management. Emphasise your achievements in driving revenue and managing successful events, as these are key aspects of the Birmingham Sales Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sales and your ability to think outside the box. Mention specific examples of how you've successfully managed large-scale events and built strong relationships in previous roles.
Showcase Your Skills: In your application, clearly demonstrate your influencing and negotiation skills. Provide examples of how you've used these skills to secure corporate events or improve guest experiences in past positions.
Highlight Your Flexibility: Since the role requires a flexible approach, mention your willingness to adapt to changing circumstances and your experience in managing multiple tasks under tight deadlines. This will show that you can thrive in TOCA Social's dynamic environment.
How to prepare for a job interview at TOCA Social
✨Show Your Sales Savvy
Be prepared to discuss your previous sales experiences and how you've successfully driven revenue in past roles. Highlight specific examples of corporate events you've managed and the strategies you used to secure and execute them.
✨Demonstrate Your Creativity
TOCA Social is all about thinking outside the box. Come ready with innovative ideas for corporate events that could be hosted at their venue. This will show your proactive approach and ability to envision unique experiences.
✨Build Rapport
Since this role involves building strong relationships, practice your interpersonal skills. Be friendly and engaging during the interview, as this reflects the positive relationships you’ll need to cultivate with clients and teammates.
✨Know the Brand
Familiarise yourself with TOCA Social's concept and values. Understanding their dining and entertainment experience will help you align your answers with their mission and demonstrate your enthusiasm for the role.