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- Tasks: Lead the CRM product roadmap and enhance customer journeys using data-driven strategies.
- Company: Join a leading IT services firm in the West Midlands, focused on innovation and customer engagement.
- Benefits: Enjoy a competitive salary, bonuses, and flexible work arrangements with 2 days in the office.
- Why this job: Be at the forefront of CRM technology, shaping customer experiences and driving impactful strategies.
- Qualifications: Experience in product management, CRM tools, and a data-driven mindset are essential.
- Other info: This is a full-time, mid-senior level role in a fast-paced digital environment.
The predicted salary is between 48000 - 72000 £ per year.
Job Description
Product Manager – CRM / Customer Relationship Management / Product Management / Customer / Marketing / Sales / Data / AI / Based in West Midlands / £60,000 – 75,000 + bonus.
One of our leading clients is looking to recruit a Product Manager with expertise in CRM.
Permanent role
Location – West Midlands / Birmingham / Solihull – 2 days per week in the office
Salary £60,000 – 75,000 + bonus
You will collaborate closely with marketing, sales, customer success, engineering, and data teams to build and optimise customer journeys across multiple channels and building platforms.
Responsibilities:
- Define and execute the CRM product roadmap aligned with business goals and customer needs.
- Own end-to-end delivery of CRM features and enhancements from ideation to release.
- Drive personalisation, automation, and segmentation strategies using CRM tools and platforms.
- Work with data and analytics to define KPIs, measure campaign and product impact, and continuously optimise the CRM strategy.
- Identify opportunities to integrate CRM with other systems (e.g., CDPs, marketing automation tools, customer service platforms).
- Gather requirements from stakeholders, write user stories, and prioritise work in the product backlog.
- Stay up to date on CRM best practices, tools, and technologies to ensure our stack and strategies are cutting-edge.
- Champion the voice of the customer in all product decisions.
Experience:
- Product Management experience with a focus on CRM or customer engagement platforms.
- Proven experience with CRM tools/systems
- Strong understanding of customer lifecycle strategies, retention, and lifecycle marketing.
- Experience working with engineering, design, and marketing to build and optimise customer communication journeys.
- Data-driven mindset with experience using analytics tools to inform product decisions.
Desirable:
- Experience working in fast-paced SaaS, eCommerce, or digital product environments.
- Knowledge of customer data platforms (CDPs), data integration, and API workflows.
- Familiarity with A/B testing and experimentation frameworks.
- Agile/Scrum experience.
Product Manager - CRM - West Midlands employer: MYO Talent
Contact Detail:
MYO Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager - CRM - West Midlands
✨Tip Number 1
Network with professionals in the CRM and product management fields. Attend local meetups or industry events in the West Midlands to connect with potential colleagues and learn about the latest trends in CRM.
✨Tip Number 2
Familiarise yourself with the specific CRM tools and platforms mentioned in the job description. Having hands-on experience or certifications in these tools can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your data-driven decision-making process during interviews. Be ready to share examples of how you've used analytics to inform product strategies and improve customer engagement.
✨Tip Number 4
Stay updated on the latest CRM best practices and technologies. Follow relevant blogs, podcasts, or webinars to ensure you can speak knowledgeably about current trends and innovations in the field.
We think you need these skills to ace Product Manager - CRM - West Midlands
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in product management, particularly with CRM tools and customer engagement platforms. Use specific examples that demonstrate your ability to drive personalisation and automation strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and how your skills align with the responsibilities outlined in the job description. Mention your experience with data-driven decision-making and your understanding of customer lifecycle strategies.
Showcase Relevant Experience: When detailing your work history, focus on roles where you collaborated with marketing, sales, and engineering teams. Highlight any projects where you successfully delivered CRM features or optimised customer journeys.
Use Metrics to Demonstrate Impact: Quantify your achievements by including metrics that showcase the impact of your work. For example, mention how your strategies improved customer retention rates or increased engagement through CRM initiatives.
How to prepare for a job interview at MYO Talent
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM tools and systems during the interview. Be prepared to discuss specific projects where you successfully implemented CRM strategies, focusing on how they improved customer engagement and retention.
✨Demonstrate a Data-Driven Mindset
Since the role requires a data-driven approach, come equipped with examples of how you've used analytics tools to inform product decisions. Discuss key performance indicators (KPIs) you've defined and how you've measured the impact of your campaigns.
✨Understand the Customer Journey
Be ready to talk about your understanding of customer lifecycle strategies and how you've optimised customer journeys in previous roles. Share insights on personalisation, automation, and segmentation strategies you've employed.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams like marketing, sales, and engineering. Prepare examples that demonstrate your ability to collaborate effectively across departments, highlighting any successful projects that required teamwork.
