Demand Generation Strategist
Demand Generation Strategist

Demand Generation Strategist

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead demand generation strategies for B2B SaaS clients and drive measurable growth.
  • Company: Join a fast-growing recruitment agency focused on Sales, Marketing, and Creative fields.
  • Benefits: Enjoy remote work flexibility and opportunities for professional development.
  • Why this job: Be a key player in shaping marketing strategies and driving innovation in a dynamic environment.
  • Qualifications: 5+ years in B2B demand generation with expertise in LinkedIn Ads and Google Ads.
  • Other info: Mentor a team while collaborating with C-level stakeholders to achieve business goals.

The predicted salary is between 36000 - 60000 £ per year.

Demand Generation Strategist Location: Remote Our fast-growing client is currently seeking a Demand Generation Strategist to join their team on a permanent, full-time basis. The Demand Generation Strategist will lead strategy for B2B and SaaS clients. You\’ll own the full revenue for key accounts, designing playbooks with annual budgets and drive measurable growth through integrated organic, paid media, creative, and content strategies. The successful Demand Generation Strategist will be a results-driven leader with proven experience scaling global B2B marketing programmes, managing large budgets across multiple markets, and partnering with stakeholders to translate business objectives into high-performing marketing strategies. Key Responsibilities: * Develop and execute demand generation strategies for enterprise B2B SaaS clients. * Own full-funnel marketing performance, driving improvements in pipeline generation, CAC, and revenue outcomes. * Lead and mentor a team of 4–6, ensuring delivery quality, professional development, and operational efficiency. * Serve as strategic advisor to C-level stakeholders, translating business goals into scalable marketing strategies and identifying upsell opportunities. * Drive innovation through experimentation, advanced data analysis, and testing frameworks to continuously optimize performance. * Stay ahead of industry trends, with a focus on AI\’s impact on B2B buying behaviour and maintaining a competitive edge. Key Skills/Experience: * Over 5 years of B2B demand generation experience managing * Proven success with Enterprise and SaaS clients across diverse markets and languages. * Advanced proficiency in LinkedIn Ads, Google Ads, HubSpot, Salesforce, and marketing automation tools. * Deep understanding of long B2B SaaS sales * Strong leadership experience, with excellent communication for C-level engagement. FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions

Demand Generation Strategist employer: FS1 Recruitment

Join a dynamic and innovative team as a Demand Generation Strategist, where you'll have the opportunity to lead impactful B2B marketing strategies for enterprise SaaS clients from the comfort of your own home. Our company fosters a collaborative work culture that prioritises professional growth, offering mentorship and resources to help you excel in your role while driving measurable results. With a focus on cutting-edge trends and a commitment to employee development, we provide a unique environment that empowers you to make a significant impact in the industry.
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Contact Detail:

FS1 Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Demand Generation Strategist

✨Tip Number 1

Familiarise yourself with the latest trends in B2B demand generation, especially around AI's impact on buying behaviour. This knowledge will not only help you stand out but also demonstrate your commitment to staying ahead in the industry.

✨Tip Number 2

Network with professionals in the B2B SaaS space, particularly those who have experience with enterprise clients. Engaging in discussions and sharing insights can provide valuable connections and potentially lead to referrals.

✨Tip Number 3

Showcase your leadership skills by discussing any mentoring or team management experiences you've had. Highlighting your ability to lead a team effectively will resonate well with the expectations for this role.

✨Tip Number 4

Prepare to discuss specific examples of how you've driven measurable growth in previous roles. Being able to articulate your successes with data-driven results will be crucial in demonstrating your fit for the position.

We think you need these skills to ace Demand Generation Strategist

B2B Marketing Strategy
SaaS Marketing Expertise
Demand Generation Techniques
Full-Funnel Marketing Management
Budget Management
Data Analysis and Optimisation
Leadership and Team Management
Stakeholder Engagement
Communication Skills
LinkedIn Ads Proficiency
Google Ads Proficiency
HubSpot Expertise
Salesforce Knowledge
Marketing Automation Tools
Understanding of B2B Sales Cycles
Trend Analysis in Marketing
Experimentation and Testing Frameworks

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in B2B demand generation, particularly with SaaS clients. Use specific metrics to demonstrate your success in managing budgets and driving revenue growth.

Craft a Compelling Cover Letter: In your cover letter, emphasise your leadership skills and experience mentoring teams. Discuss how you've successfully translated business objectives into marketing strategies, and mention any innovative approaches you've taken in previous roles.

Showcase Relevant Skills: Highlight your proficiency in tools like LinkedIn Ads, Google Ads, HubSpot, and Salesforce. Provide examples of how you've used these tools to optimise marketing performance and drive results.

Research the Company: Familiarise yourself with the company's mission and values. Understanding their approach to demand generation and their target market will help you tailor your application and show that you're a good fit for their team.

How to prepare for a job interview at FS1 Recruitment

✨Showcase Your B2B Expertise

Make sure to highlight your experience in B2B demand generation during the interview. Prepare specific examples of successful campaigns you've led, particularly those that involved enterprise and SaaS clients, as this will demonstrate your capability to handle their needs.

✨Understand the Metrics

Be ready to discuss key performance indicators such as Customer Acquisition Cost (CAC) and pipeline generation. Showing a strong grasp of these metrics will illustrate your ability to own full-funnel marketing performance and drive measurable growth.

✨Prepare for C-Level Engagement

Since the role involves advising C-level stakeholders, practice articulating complex marketing strategies in a clear and concise manner. Think about how you can translate business objectives into actionable marketing plans that resonate with high-level executives.

✨Stay Ahead of Industry Trends

Research current trends in B2B marketing, especially regarding AI's impact on buying behaviour. Being knowledgeable about industry shifts will not only impress your interviewers but also show that you're proactive and innovative in your approach.

Demand Generation Strategist
FS1 Recruitment
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