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- Tasks: Lead marketing strategies and execute promotional activations for iconic brands.
- Company: Join a global pharmaceutical organisation known for innovation and excellence.
- Benefits: Enjoy hybrid working, a £65k salary, 20% bonus, and excellent perks.
- Why this job: Be part of a dynamic team driving impactful marketing initiatives with real-world results.
- Qualifications: Relevant degree or marketing qualification; experience with OTC and retailer activation units required.
- Other info: This is a 9-month FTC with potential for a permanent position.
The predicted salary is between 39000 - 78000 £ per year.
Trade & Shopper Marketing Manager £65k + hybrid working + 20% bonus incentive + excellent benefits + immediate start + initial 9mth FTC leading to permanent position We are looking to engage with a Trade & Shopper Marketing Manager to help an innovative and exciting global pharmaceutical organisation continue to drive their marketing strategy & initiatives across a portfolio of iconic brands Trade & Shopper Marketing Manager remit: * Responsible for supporting marketing strategy and leading the planning and execution of online and in-store promotional activations, including new product launches. * Manage POS critical path, ensuring timely delivery aligned with business objectives. * Ensure POS materials align with brand guidelines and marketing strategies. * Oversee POS execution, from strategy and planning to approvals, production, and performance analysis. * Lead agency relationships for POS artwork, printing, and fulfilment. * Attend trade conferences to support account management, coordinating necessary materials. * Track live activations, their effectiveness, and competitive trade activities, sharing insights with key teams. Trade & Shopper Marketing Manager profile: * Relevant Degree and / or Marketing related qualification (CIM) * OTC experience and familiarity with PAGB codes of practice and Veeva approval system. * Experience working with retailer activation units such as Tescos, Boots Media Group, Superdrug or others. * Agency management, building strong relationships to ensure timely and effective deliverables. * Budget management, including tracking spend, invoicing, and reconciliation. * High attention to detail, ensuring assets meet high standards and are error-free before review. * Results-driven mindset, focused on campaign performance and leveraging insights for future activations. * Strong influencing skills, able to engage buyers, account managers, marketing teams, and internal stakeholders in decision-making. This role is an exciting opportunity to take on a key position within the business on a FTC basis with a view to permanency in the future, so if the above looks of interest, then please send us your profile and one of our consultants will be in touch
Trade & Shopper Marketing Manager employer: VGS Recruitment Services
Contact Detail:
VGS Recruitment Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade & Shopper Marketing Manager
✨Tip Number 1
Network with professionals in the pharmaceutical and retail sectors. Attend industry events or webinars where you can meet potential colleagues or decision-makers. Building these connections can give you insights into the company culture and the specific needs of the role.
✨Tip Number 2
Familiarise yourself with the latest trends in trade and shopper marketing, especially within the OTC sector. Being able to discuss current strategies and innovations during interviews will demonstrate your passion and knowledge about the industry.
✨Tip Number 3
Prepare to discuss your experience with agency management and how you've successfully built relationships in past roles. Be ready to share specific examples of how these relationships have led to successful project outcomes.
✨Tip Number 4
Showcase your results-driven mindset by preparing case studies or examples of past campaigns you've worked on. Highlight how you tracked performance and used insights to improve future activations, as this aligns closely with the expectations for the role.
We think you need these skills to ace Trade & Shopper Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade and shopper marketing. Emphasise your familiarity with OTC products, agency management, and any specific retailer activation units you've worked with.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your results-driven mindset and how your skills align with their marketing strategy and initiatives.
Highlight Relevant Qualifications: Clearly state your relevant degree and any marketing qualifications, such as CIM. If you have experience with Veeva approval systems or PAGB codes, make sure to include that as well.
Showcase Your Achievements: Include specific examples of past campaigns or projects where you successfully managed POS execution or agency relationships. Use metrics to demonstrate the effectiveness of your work.
How to prepare for a job interview at VGS Recruitment Services
✨Showcase Your Marketing Knowledge
Make sure to brush up on your marketing strategies, especially those related to trade and shopper marketing. Be prepared to discuss how you would approach promotional activations and new product launches, as this will demonstrate your understanding of the role.
✨Highlight Relevant Experience
Discuss your previous experience with retailer activation units like Tesco or Boots Media Group. Share specific examples of how you've successfully managed POS materials and agency relationships, as this will show that you have the practical skills needed for the job.
✨Demonstrate Attention to Detail
Since the role requires a high level of attention to detail, be ready to provide examples of how you've ensured error-free deliverables in past projects. This could include discussing your process for reviewing assets before approval.
✨Prepare for Questions on Budget Management
Be prepared to discuss your experience with budget management, including tracking spend and invoicing. You might be asked how you ensure that marketing initiatives stay within budget while still achieving their objectives.
