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- Tasks: Execute marketing tactics across multiple countries to drive lead generation and customer engagement.
- Company: Join Everway, a global leader in Neurotechnology software with a mission to value individual differences.
- Benefits: Enjoy perks like medical aid, gym access, and an annual bonus.
- Why this job: Be part of a passionate team committed to unlocking the potential of every mind.
- Qualifications: Bachelor's degree in Marketing or related field; 3+ years in B2B marketing required.
- Other info: Experience in SaaS or EdTech is a plus; strong project management skills needed.
The predicted salary is between 28800 - 48000 £ per year.
At Everway (formerly n2y/Texthelp), our goal is to lead the world in Neurotechnology software, helping transform the way we understand and are understood.
Were a global community of over 550 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. A world where everyone can thrive.
We can only achieve our goals and continue to grow by having high performing people in our team, people who share our goals and are passionate about our mission. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully .
Join us at Everway – together, we can unlock the full potential of every mind.
About the role
The Marketing Specialist is responsible for executing marketing tactics for multiple countries, ensuring alignment with project priorities and team goals. This role supports all general marketing tactics, including demand generation tactics on a variety of digital channels; marketing campaigns, digital content, and digital and in-person events to drive lead generation and customer engagement for the Workplace business unit.
Responsibilities:
- Create marketing assets that support multi-channel marketing tactics and strategies across paid media, SEO, social media, web, email, events, and partnerships.
- Support digital marketing campaigns by planning and executing marketing tactics that align with defined campaign brief and objectives , focusing on customer acquisition and engagement.
- Create reports and analyze data of key performance data, key marketing tactics, audience segments, and channels.
- Develop sales enablement assets and materials in coordination with Leadership to equip sales teams for ideal and optimized customer journeys.
Ensure quality control of assets created via systematic reviews and adhering to team guidelines on publication and launch readiness
Maintain team templates and asset management system. Working closely with Content Lead, support inventory management and optimization necessary to easily repurpose content at scale.
Essential Criteria
- Bachelors degree in Marketing, Business, or related field.
- 3+ years of experience in B2B marketing, with hands-on experience in campaign management and digital content creation.
- Strong project management skills, with the ability to balance multiple initiatives and adapt global strategies for local execution.
- Excellent communication skills and a general understanding of digital marketing best practices.
Desirable Criteria
- Experience in SaaS or EdTech.
- Proficiency with marketing automation and digital advertising platforms.
Skills:
Marketing planning Marketing Strategy Project Management communication skills. Data Analysis Social Media SEO
Benefits:
Medical Aid / Health Care Gym Annual Bonus / 13th Cheque
Marketing Specialist employer: Texthelp Systems
Contact Detail:
Texthelp Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Familiarise yourself with Everway's mission and values. Understanding their focus on neurotechnology and the importance they place on curiosity, courage, and commitment will help you align your approach during interviews and discussions.
✨Tip Number 2
Showcase your experience in B2B marketing by preparing specific examples of successful campaigns you've managed. Be ready to discuss how you adapted strategies for different markets, as this role requires a global perspective.
✨Tip Number 3
Brush up on your digital marketing skills, especially in areas like SEO, social media, and content creation. Being able to speak confidently about these topics will demonstrate your expertise and readiness for the role.
✨Tip Number 4
Prepare to discuss your project management skills in detail. Highlight how you've successfully balanced multiple initiatives in the past, as this is crucial for executing marketing tactics across various countries.
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, campaign management, and digital content creation. Use keywords from the job description to demonstrate that you meet the essential criteria.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for neurotechnology and how your skills align with Everway's mission. Mention specific examples of past marketing campaigns you've managed and their outcomes.
Showcase Your Project Management Skills: In your application, provide examples of how you've successfully balanced multiple marketing initiatives. Highlight any tools or methodologies you used to manage projects effectively.
Demonstrate Data Analysis Proficiency: Include examples of how you've used data analysis to inform marketing strategies. Discuss any tools or platforms you're familiar with that relate to performance tracking and reporting.
How to prepare for a job interview at Texthelp Systems
✨Show Your Passion for Neurotechnology
Make sure to express your enthusiasm for the field of Neurotechnology and how it aligns with your personal values. Research Everway's mission and be ready to discuss how you can contribute to their goal of transforming understanding and communication.
✨Demonstrate Your Marketing Expertise
Prepare to showcase your experience in B2B marketing, particularly in campaign management and digital content creation. Bring examples of past campaigns you've worked on, highlighting your role and the results achieved.
✨Highlight Your Project Management Skills
Since the role requires balancing multiple initiatives, be ready to discuss your project management experience. Share specific examples of how you've successfully managed projects, adapted strategies, and met deadlines.
✨Prepare for Data-Driven Discussions
As data analysis is a key part of the role, come prepared to talk about how you've used data to inform marketing decisions. Be ready to discuss any tools or platforms you've used for reporting and analysis, and how they contributed to campaign success.
