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For Companies At a Glance
- Tasks: Lead retail marketing strategies across Europe, engaging partners and staff to boost brand visibility.
- Company: Join SquareTrade, a leader in device protection, transforming customer experiences globally.
- Benefits: Enjoy a collaborative culture, creative freedom, and opportunities for travel across Europe.
- Why this job: Make a real impact on brand presence while working with top-tier partners like Apple and T-Mobile.
- Qualifications: 4-6 years in marketing, preferably in FMCG or retail, with strong project management skills.
- Other info: Based in London, with potential travel to European markets once a month.
The predicted salary is between 43200 - 72000 £ per year.
Overview SquareTrade is the fastest growing partner in the global device protection market. We work with many of the world’s largest operators, retailers and manufacturers. Our obsession with putting the customer first, from our transparent T&Cs to our better products, always available online claim filing and our flexible resolution options, are underpinned by our exceptional team. This is the secret behind how we’ve continued to shake up the industry. We are transforming a “bad” service category into something that empowers people to take care of the things that keep life running smoothly. Together, we’re united by the same end goal: to completely change what people expect from an insurance plan.
We now protect over 140 million devices globally and work across Europe, with partners including Apple, T-Mobile and Telenor. We have been first to market with key innovations, including fully-digital claims, choice of resolution option, next day exchange and same-day services via local and on-site repair. Our European ambition continues to grow as we step into new sectors including B2B, CE insurance and trade in products.
Job Description
About the Role
We are looking for an experienced and commercially minded Retail Marketing Manager to support the execution of marketing strategies across our European retail partner network. This role is ideal for someone with 4-6 years of experience in marketing – particularly from an FMCG or in-house retail background – who understands how to activate brands at the point of sale and drive engagement with retail staff in a B2B2C environment.
This role requires a highly outgoing, relationship-driven individual who thrives on building strong networks both internally and externally, and who proactively connects with teams, partners and stakeholders across markets.
You will play a key role in bringing our product to life across multiple markets, partnering with our external retail marketing agency and internal stakeholders to ensure execution excellence and frontline advocacy at scale.
Key Responsibilities Retail Marketing Execution
Support the development and rollout of retail campaigns across multiple European partner accounts, ensuring consistent and impactful execution in line with brand and business goals.
Retail Staff Engagement
Design and lead programs that educate and inspire store staff, turning them into active brand advocates who can influence the end-consumer at the point of sale.
Agency Management
Brief and collaborate with our dedicated retail marketing agency to deliver high-quality in-store activations, training tools, and promotional materials tailored to partner and market needs.
Cross-Functional Collaboration
Work closely with the Senior Marketing Manager,
Retail Marketing Manager – Europe employer: SquareTrade
Contact Detail:
SquareTrade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Manager – Europe
✨Tip Number 1
Familiarise yourself with the retail landscape in Europe, especially focusing on FMCG and consumer goods. Understanding the nuances of different markets will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the retail marketing sector, particularly those who have experience with B2B2C strategies. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your project management skills by discussing specific campaigns you've managed in the past. Be prepared to explain how you coordinated with various stakeholders and ensured successful execution.
✨Tip Number 4
Highlight any experience you have with data analysis and campaign performance monitoring. Being able to interpret data and derive actionable insights is crucial for optimising retail strategies.
We think you need these skills to ace Retail Marketing Manager – Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in FMCG or retail sectors. Emphasise any specific achievements related to retail campaigns and engaging retail staff.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the retail environment and your ability to motivate teams. Mention specific examples of past campaigns you've managed and their outcomes.
Showcase Analytical Skills: In your application, include examples of how you've used data to optimise marketing strategies. This could involve discussing how you monitored campaign performance and made adjustments based on insights.
Highlight Language Proficiency: If you speak any European languages, especially Nordic languages, French, German, or Italian, make sure to mention this in your application. It can set you apart from other candidates.
How to prepare for a job interview at SquareTrade
✨Know Your Retail Marketing Fundamentals
Brush up on your knowledge of retail marketing strategies, especially those relevant to FMCG and consumer goods. Be prepared to discuss how you can activate brands at the point of sale and engage retail staff effectively.
✨Showcase Your Campaign Experience
Prepare specific examples of past campaigns you've managed, focusing on your role in their execution and the results achieved. Highlight any experience with external agencies and how you coordinated efforts for successful outcomes.
✨Demonstrate Analytical Skills
Be ready to talk about how you've used data to monitor and analyse campaign performance. Discuss any tools or methods you've employed to derive insights and optimise strategies based on your findings.
✨Emphasise Collaboration and Communication
Since this role involves working closely with various teams, be sure to highlight your project management skills and your ability to coordinate with stakeholders. Share examples of how you've successfully collaborated in previous roles.
