At a Glance
- Tasks: Lead client accounts, manage projects, and deliver high-performing digital marketing campaigns.
- Company: Echo Web Solutions is a fast-growing digital marketing agency in Cambridgeshire.
- Benefits: Enjoy hybrid work, career progression, and a fun, supportive team culture.
- Why this job: Join a passionate team, tackle exciting challenges, and make a real impact for clients.
- Qualifications: Experience in account management, strong communication skills, and a solid understanding of digital marketing.
- Other info: Be part of a dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 34000 - 49000 Β£ per year.
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We are seeking a commercially driven individual with a proven track record in strategic client relationships and marketing performance. The ideal candidate will be excited by the opportunity to lead key client accounts, solve complex challenges, and help clients achieve brilliant results.
As aDigital Marketing Account Director , the successful candidate will play a key lead role in the account function and ensure seamless alignment between the team, clients, and commercial goals. With responsibility for Accounts delivery, they will provide strategic oversight, troubleshoot issues, and support the continued growth of both accounts and internal capabilities.
This is a role with a clear focus on project management, high-value relationship management, commercial growth, and cross-team collaboration.
Key Responsibilities
- Campaign Management β Delivery of high-performing campaigns for key client accounts. Flag-bearing for client campaigns with continuous analysis & monitoring of campaign performance, suggesting improvements to both the internal team and clients.
- Marketing Strategy & Project Management β Translate high-level marketing strategy into clear, executable project plans, ensuring fast, efficient delivery from concept to launch. Apply strong project management skills to align teams, manage timelines, and drive results in a fast-paced agency environment.
- Commercial & Account Development β Ensure accounts are commercially sustainable and deliver ROI for both the company and clients. Identify and develop upselling/cross-selling opportunities across the whole client portfolio and lead pitches for prospective and existing clients.
- Issue Resolution & Escalation β Act as the point of escalation within client accounts for the Account Management Team. Mentor and support Account Managers in handling complex situations.
The ideal candidate would be proficient in the following:
- Proven experience as a Senior Account Manager (marketing background) or similar role, preferably within an agency setting
- Proven leadership ability, with experience of guiding and mentoring team members
- Strong understanding of digital marketing channels, tools and best practices
- Ability to analyse campaign performance and ensure alignment with clients\β business objectives
- Regular communication with clients, enabling campaign updates, collaboration, troubleshooting and planning
- Ability to lead on multiple clients and projects simultaneously
- Exceptional communication and relationship management skills
- Strong analytical and problem-solving abilities
- Organised and ability to thrive in a busy environment
Understanding of the following is required:
Candidates don\βt have to be experts in everything listed below, however these skills are key to being successful in the role. The company expects candidates to have a strong marketing understanding of:
- Overall marketing principles and alignment to a business\βs goals
- Understanding how a variety of B2B & B2C SMEs operate
- Multi-channel digital marketing strategy & planning
- Ability to audit prospective clients\β online presence and suggest how the company can add value
- SEO & Search Engine Marketing
- Google Ads & Microsoft Ads (PPC)
- Social Media Advertising (Paid Media)
- Google Analytics and Google Search Console
- Microsoft Clarity or similar user behaviour/heatmap tools
- Semrush, Screaming Frog or similar SEO tools
What they need from candidates:
- An experienced marketer that loves to develop, troubleshoot and nurture digital campaigns
- Excellent interpersonal and communication skills, with the ability to develop great rapport with various team members and clients
- An individual that can produce multi-channel marketing strategies strongly aligned to business goals
- A positive individual who always strives to be better and deliver results
- Ability to identify opportunities for client account growth to help clients achieve more
- A challenger mindset with the confidence to question client assumptions, provide strategic guidance, and influence outcomes that drive digital marketing success
- Ability to thrive in a fast-paced agency environment β expert plate spinners!
What they can offer:
- Exposure to a large variety of marketing channels and businesses
- An environment where no two days are the same with constant variety
- A hands-on, agile and consistent approach to training and development
- Opportunities for role progression and career advancement
- Collaboration between a team of experts always striving to deliver the best
What to expect
The company is one of the fastest-growing digital marketing agencies in Cambridgeshire. They work closely with clients to help them achieve the best possible online presence so they can get noticed and reach their full potential. They work with businesses of all shapes & sizes, with each day presenting a new opportunity and challenge.
Since starting in 2012, they have been consistently growing and improving as a business. They have high ambitions and because this is a new role, there is ample room for career development as requirements increase.
The successful candidate would be joining a team of passionate digital marketing and website design professionals who work hard to deliver real results for clients. They\βre a team of like-minded, approachable people all with the same drive to be the best.
They champion a culture of innovation and out-of-the-box thinking, making sure they have fun along the way. From monthly team lunches to content-packed weekly meetings, they\βre dedicated to building an enjoyable and supportive work environment that never fails to have a \βglass half full\β approach to work.
The company offers numerous benefits, including:
- Team outings, social events and a friendly workplace
- Flexible working times
- Industry related events (both internal and external)
- Free gym membership
- Week as a digital nomad β work from anywhere!
- 31 days annual leave
- Extra day off for birthdays
- Flexible bank holiday use
- Published salary banding & pathways
- Personal development plans with regular reviews
- Regular training courses, sessions and resources
- Cycle to Work scheme
- Free flu jabs
- Free eye tests
- Huge range of office snacks
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Technology, Information and Internet
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Digital Marketing Account Director employer: Echo Web Solutions
Contact Detail:
Echo Web Solutions Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Digital Marketing Account Director
β¨Tip Number 1
Network with professionals in the digital marketing field, especially those who have experience in account management. Attend industry events or webinars where you can meet potential colleagues or clients, as personal connections can often lead to job opportunities.
β¨Tip Number 2
Familiarise yourself with the latest digital marketing tools and platforms mentioned in the job description, such as Google Analytics and SEO tools. Being able to discuss these tools confidently during interviews will demonstrate your expertise and readiness for the role.
β¨Tip Number 3
Prepare to showcase your project management skills by gathering examples of successful campaigns you've led. Be ready to discuss how you managed timelines, collaborated with teams, and achieved results, as this is a key aspect of the Digital Marketing Account Director role.
β¨Tip Number 4
Research Echo Web Solutions thoroughly to understand their client base and marketing strategies. Tailor your conversations during networking or interviews to reflect your knowledge of their work and how you can contribute to their goals.
We think you need these skills to ace Digital Marketing Account Director
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and account management. Focus on achievements that demonstrate your ability to lead client accounts and deliver successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention specific examples of how you've successfully managed client relationships and driven campaign performance.
Highlight Relevant Skills: In your application, emphasise skills that align with the job description, such as project management, analytical abilities, and communication skills. Use keywords from the job posting to make your application stand out.
Showcase Your Problem-Solving Abilities: Provide examples in your application of how you've resolved complex issues in previous roles. This will demonstrate your capability to handle challenges and support client success, which is crucial for this position.
How to prepare for a job interview at Echo Web Solutions
β¨Showcase Your Strategic Thinking
As a Digital Marketing Account Director, you'll need to demonstrate your ability to translate high-level marketing strategies into actionable plans. Prepare examples of past campaigns where you successfully aligned project goals with client objectives.
β¨Highlight Your Leadership Skills
This role requires strong leadership and mentoring abilities. Be ready to discuss how you've guided teams in the past, resolved conflicts, and supported team members in achieving their goals.
β¨Demonstrate Analytical Prowess
You should be able to analyse campaign performance effectively. Bring data-driven examples to the interview that showcase your ability to monitor results and suggest improvements based on analytics.
β¨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world situations. Think of complex challenges you've faced in previous roles and how you navigated them to achieve successful outcomes.