Ecommerce Business Unit Controller
Ecommerce Business Unit Controller

Ecommerce Business Unit Controller

Blackburn Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead eCommerce strategies and manage B2B sales for a fast-growing business.
  • Company: Join Pets Choice, a dynamic player in the food and beverage manufacturing industry.
  • Benefits: Enjoy a full-time role with opportunities for growth and innovation.
  • Why this job: Shape the future of eCommerce while working closely with senior leadership in a vibrant environment.
  • Qualifications: 5+ years in eCommerce with strong P&L management and negotiation skills required.
  • Other info: This is a hands-on role perfect for those who thrive in fast-paced settings.

The predicted salary is between 36000 - 60000 ÂŁ per year.

4 days ago Be among the first 25 applicants

We’re looking for a dynamic, commercially minded leader to take on the role of eCommerce Business Unit Controller here at Pets Choice. This is a hands-on and strategic position, ideal for someone who thrives in a fast-moving environment where agility, adaptability, and entrepreneurial thinking is key.

As the senior figure in our eCommerce division, you’ll lead B2B sales and marketplace partnerships—including Amazon PAN EU, Ocado, Pureplay, Zooplus, eBay, and emerging platforms—while working shoulder-to-shoulder with the team to make things happen. You’ll not only steer the commercial and operational direction of the channel, but also roll up your sleeves to drive results day to day.

This is a unique opportunity to shape and scale a fast-growing part of the business. You’ll work closely with the Senior Leadership Team, influencing company-wide strategy while delivering on revenue and margin targets.

Key Responsibilities

  • Oversee the full P&L for the B2B and marketplace channels, including gross sales, deductions, advertising spend, fulfillment costs, and net margin.
  • Manage and negotiate JBPs with accounts to drive sales and protect growth.
  • Regularly review actual performance vs. budget/forecast, explaining variances and updating information as required.
  • Develop and refine models, such as contribution margin per SKU, per customer, or per channel to ensure maximum profitability across the portfolio.
  • Work with finance to manage all chargebacks and inaccuracies within the channel. Ensure timely resolution of disputes with Amazon (shortages, overages, labelling, etc.)
  • Define and execute the long-term growth strategy for Amazon and eCommerce channels.
  • Lead the annual business planning (AOP) process in collaboration with finance, operations, and brand teams
  • Drive innovation, range development, and digital merchandising strategy

Business Partnering with Commercial, Operations, and Marketing

  • Work with sales leaders to evaluate new B2B opportunities, setting pricing and volume expectations based on financial impact.
  • Collaborate with operations and build costing models to understand how fulfillment choices (e.g., FBA vs. FBM) affect margins. Provide training into operational performances and highlight any issues. Work to streamline process.
  • Partner with marketing teams to deliver customer centric digital content relevant to the sales channel and brands.
  • Manage budgets for all advertising initiatives – Work with external agency to deliver key growth advertising campaigns for the channel.
  • Collaborate with category and innovation to deliver key market intelligence data for the channel that allows us to make data driven decisions for the business.
  • Negotiate contracts with all external agencies including, Ads (Amerge), Market data (Jungle Scout) and logistics (Amazon Freight.)

Account Oversight

  • Track performance of key accounts (e.g., Amazon Vendor Central or Ocado) including:
  • Revenue recognition and chargebacks.
  • Advertising spend and ROI (e.g., Amazon Ads, Ocado shelf placements.)
  • Inventory performance (sell-through, aging, stock-outs.)
  • Ensure alignment between finance and operations on fees, penalties, and deductions.

Forecasting, Budgeting & Strategic Planning

  • Lead monthly reforecasts and annual budgeting processes for the eCommerce business unit.
  • Provide financial input for strategic decisions such as:
  • Entering new marketplaces or countries
  • Launching new product lines via B2B or Amazon
  • Adjusting minimum order quantities or pricing models

Reporting & KPI Tracking

  • Build and maintain channel-specific dashboards (e.g., Amazon performance summary, B2B sales by customer, SKU margin tracker). Use internal systems such as Power BI
  • Report on key metrics such as:
  • Operating margin by channel
  • Advertising cost of sale (ACoS) and return on ad spend (ROAS)
  • Inventory turnover and working capital tied to eCommerce
  • Board reporting

Brand Registry & Content Governance

  • Own Amazon Brand Registry compliance and ASIN protection (trademark, content rights, and brand health.)
  • Manage suppression cases and counterfeit prevention processes.
  • Collaborate with digital content and legal teams to protect brand assets.
  • Identify inefficiencies in processes related to eCommerce—such as manual reporting, margin gaps, or chargeback errors—and work cross-functionally to resolve.
  • Work with the Leadership Team to form actionable plans.
  • Work with leadership to assess acquisition opportunities.
  • Support technology upgrades (e.g., EDI) that improves financial and operational performance by reducing inefficiencies and manual efforts.

Key Skills & Experience

  • 5+ years in eCommerce or Amazon account leadership
  • Proven success with P&L ownership and commercial negotiations
  • Strong understanding of Amazon systems (Vendor Central, ARA, Advertising, Brand Registry)
  • Experience of leading and managing an eCommerce team
  • Highly analytical and confident using data to drive strategy
  • Excellent stakeholder management and communication skills

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Industries

    Food and Beverage Manufacturing

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Ecommerce Business Unit Controller employer: Pets Choice Ltd

At Pets Choice, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our commitment to employee growth is evident through our hands-on approach, where you will have the opportunity to shape the future of our eCommerce division while working closely with a supportive Senior Leadership Team. Located in Blackburn, we offer a vibrant environment that encourages innovation and agility, making it an ideal place for those looking to make a meaningful impact in the fast-paced world of eCommerce.
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Contact Detail:

Pets Choice Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Ecommerce Business Unit Controller

✨Tip Number 1

Familiarise yourself with the key eCommerce platforms mentioned in the job description, especially Amazon Vendor Central and its associated tools. Understanding how these systems work will give you a significant edge during discussions with the hiring team.

✨Tip Number 2

Showcase your analytical skills by preparing examples of how you've used data to drive strategic decisions in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact on revenue and margin targets.

✨Tip Number 3

Network with professionals in the eCommerce space, particularly those who have experience with B2B sales and marketplace partnerships. Engaging with industry peers can provide valuable insights and potentially lead to referrals.

✨Tip Number 4

Prepare to discuss your experience in managing P&L and commercial negotiations. Highlight any successful strategies you've implemented in the past that align with the responsibilities outlined in the job description.

We think you need these skills to ace Ecommerce Business Unit Controller

Strong P&L Management
Commercial Negotiation Skills
Amazon Vendor Central Expertise
Data Analysis and Interpretation
Stakeholder Management
Strategic Planning
Budgeting and Forecasting
Digital Marketing Knowledge
Operational Efficiency Improvement
Team Leadership and Development
Performance Tracking and Reporting
Problem-Solving Skills
Agility and Adaptability
Collaboration with Cross-Functional Teams

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and P&L management. Use specific examples that demonstrate your success in commercial negotiations and stakeholder management.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role at Pets Choice. Discuss how your skills align with their needs, particularly in leading B2B sales and marketplace partnerships.

Showcase Analytical Skills: Emphasise your analytical abilities by including examples of how you've used data to drive strategy in previous roles. Mention any tools or systems you are familiar with, such as Power BI or Amazon Vendor Central.

Highlight Leadership Experience: Since this role involves leading a team, be sure to highlight your leadership experience. Provide examples of how you've successfully managed teams and driven results in a fast-paced environment.

How to prepare for a job interview at Pets Choice Ltd

✨Understand the eCommerce Landscape

Familiarise yourself with the current trends in eCommerce, especially regarding B2B sales and marketplace partnerships. Be prepared to discuss how you can leverage platforms like Amazon, Ocado, and others to drive growth.

✨Showcase Your Analytical Skills

Since the role requires a strong analytical mindset, be ready to demonstrate your ability to interpret data and make strategic decisions based on financial metrics. Bring examples of how you've used data to influence business outcomes in previous roles.

✨Prepare for Commercial Negotiations

As the position involves managing and negotiating Joint Business Plans (JBPs), think of past experiences where you've successfully negotiated contracts or agreements. Highlight your approach and the results achieved.

✨Demonstrate Leadership and Team Collaboration

This role is about leading a team while also being hands-on. Prepare to discuss your leadership style and how you foster collaboration across departments. Share specific instances where you've led a team to achieve significant results.

Ecommerce Business Unit Controller
Pets Choice Ltd
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  • Ecommerce Business Unit Controller

    Blackburn
    Full-Time
    36000 - 60000 ÂŁ / year (est.)

    Application deadline: 2027-07-15

  • P

    Pets Choice Ltd

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