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- Tasks: Lead product marketing for Axway's Amplify platform, driving content and go-to-market strategies.
- Company: Axway is a global leader in digital transformation, empowering enterprises with innovative software solutions.
- Benefits: Enjoy a collaborative culture, remote work options, and opportunities for personal growth.
- Why this job: Join a dynamic team making an impact in API management and digital innovation.
- Qualifications: 5+ years in product marketing, strong writing skills, and experience in SaaS or API management.
- Other info: Be part of a culturally rich community that values teamwork and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Senior Manager, Product Marketing – Amplify Platform
Join to apply for the Senior Manager, Product Marketing – Amplify Platform role at Axway
Senior Manager, Product Marketing – Amplify Platform
Join to apply for the Senior Manager, Product Marketing – Amplify Platform role at Axway
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Direct message the job poster from Axway
Senior Talent Acquisition Specialist EMEA & APAC – HR Specialist APAC
We are seeking our new Senior Manager, Product Marketing – Amplify Platform to join the Axway team!
Axway’s Amplify platform is at the heart of our mission to enable secure API management, data integration, and digital transformation for enterprises worldwide. As we strengthen our product marketing engine, we are hiring a Senior Manager, Product Marketing to support the strategic growth of Amplify across key verticals and global regions.
In this role, you will help define the messaging, support sales enablement, lead analyst briefing preparation, and drive content execution aligned to Amplify’s portfolio roadmap—including key initiatives such as AI Gateway, Open Banking, and API monetization. You will collaborate across Product, Sales, Field Marketing, and Digital to drive awareness, differentiation, and demand.
This is a hands-on, high-impact position for a marketing leader who can manage complexity while delivering tangible outcomes through content, campaigns, and go-to-market initiatives.
Your responsibilities :
Go-to-Market Execution
o Contribute to the GTM strategy for Amplify products and capabilities, ensuring alignment with business objectives and key market priorities.
o Support product launches and release readiness across key regions with targeted messaging, launch kits, and cross-functional planning.
o Own and execute the Amplify content calendar, ensuring a consistent flow of high-quality product marketing assets (e.g. white papers, use cases, blog posts, value decks, videos).
o Collaborate with internal and external writers, designers, and product managers to create strategic and campaign-relevant content.
o Localize and adapt messaging by region, buyer persona, and vertical focus.
o Produce compelling enablement tools to support field and partner teams: pitch decks, one-pagers, FAQ docs, and battlecards.
o Conduct regular training sessions to ensure sales and solution engineers are confident delivering the Amplify story and answering competitive questions.
Analyst Relations Support
o Coordinate analyst engagement activities including briefing preparation, asset creation, and follow-up for Gartner MQ, Forrester Wave, and peer reviews.
o Track competitive mentions and positioning, and propose improvements to increase Axway’s visibility and differentiation.
o Contribute to customer reference development, case studies, and Amplify storylines for events, webinars, and campaigns.
o Partner with Field Marketing and Events to support customer-facing initiatives that increase product awareness and adoption.
o Monitor evolving industry trends (e.g. multicloud API management, AI orchestration, compliance-driven integration) and feed insights back into marketing and product planning.
o Track key competitors such as MuleSoft, Kong, Apigee, and WSO2, and update internal stakeholders on changes in market dynamics.
Key Qualifications
o 5+ years of experience in product marketing, preferably in enterprise software, SaaS, API management, or integration platforms
o Strong writing and content development skills with an ability to simplify complex topics
o Experience working with analyst firms and supporting briefings, evaluations, or peer reviews
o Experience in sales enablement, go-to-market planning, and cross-functional collaboration
o Excellent communication and stakeholder management skills
o Bachelor\’s degree in Marketing, Business, or related field; technical understanding of API platforms is a plus
Company Overview
At Axway, we’re more than a company—we’re a pioneer. For 25 years, we’ve been empowering organizations to achieve digital transformation and unlock innovation. With a presence in 100 countries, 11,000+ customers, and a global team of over 1,400+ passionate professionals, Axway is driving the future of enterprise integration.
We’re on a mission to be the leader in our space, empowering our customers with secure, mission-critical software to manage and deliver impactful business outcomes from all their digital business interactions .
Why Axway?
We believe in the power of togetherness. When you’re part of Axway, you’re part of a culturally rich and globally connected community that thrives on exchanging ideas and tackling challenges head-on. Whether working remotely or onsite, you’ll find camaraderie, collaboration, and the support of leadership to inspire you daily.
Here, you’ll grow, innovate, and succeed because we’re better together. Each step forward in your personal journey is one we take as a team. Join us, and let’s accomplish extraordinary things together.
Axway is a proud member of 74Software. Learn more about how Axway is transforming the future:
Ready to shape the future? Let’s get started—because at Axway, together, we can. Together, we will.
Axway is an AA and EEO employer
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Associate
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Senior Manager, Product Marketing – Amplify Platform employer: Axway
Contact Detail:
Axway Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Product Marketing – Amplify Platform
✨Tip Number 1
Familiarise yourself with Axway's Amplify platform and its key features. Understanding the product inside out will not only help you in interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Axway, especially those in marketing roles. They can provide valuable insights into the company culture and expectations for the Senior Manager position.
✨Tip Number 3
Stay updated on industry trends related to API management and digital transformation. Being knowledgeable about competitors like MuleSoft and Apigee will allow you to speak confidently about market dynamics during discussions.
✨Tip Number 4
Prepare to discuss your experience with go-to-market strategies and sales enablement. Be ready to share specific examples of how you've successfully executed similar initiatives in previous roles.
We think you need these skills to ace Senior Manager, Product Marketing – Amplify Platform
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in enterprise software or API management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Axway's Amplify platform and how your skills align with their needs. Mention specific initiatives like AI Gateway and Open Banking to show your knowledge of the industry.
Showcase Your Writing Skills: Since strong writing is crucial for this role, include samples of your previous work, such as white papers or blog posts. This will demonstrate your ability to simplify complex topics and create engaging content.
Highlight Cross-Functional Collaboration: In your application, emphasise any experience you have working with different teams, such as sales and product management. This will illustrate your capability to drive awareness and demand through collaboration.
How to prepare for a job interview at Axway
✨Understand the Amplify Platform
Before your interview, make sure you have a solid understanding of Axway's Amplify platform. Familiarise yourself with its features, benefits, and how it stands out in the market. This will help you articulate your thoughts on product marketing strategies effectively.
✨Showcase Your Content Creation Skills
Since the role involves creating high-quality marketing assets, be prepared to discuss your previous work in content development. Bring examples of white papers, blog posts, or pitch decks you've created, and explain how they contributed to successful marketing campaigns.
✨Prepare for Cross-Functional Collaboration Questions
The position requires collaboration across various teams. Think of specific instances where you've worked with product, sales, or marketing teams. Be ready to share how you navigated challenges and achieved alignment on goals.
✨Stay Updated on Industry Trends
Research current trends in API management, digital transformation, and related technologies. Being knowledgeable about competitors like MuleSoft and Apigee will demonstrate your commitment to the industry and your ability to contribute valuable insights.
