Account Director - Paid Search
Account Director - Paid Search

Account Director - Paid Search

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead paid search campaigns and manage client relationships while driving innovative strategies.
  • Company: WPP Media is a creative transformation company focused on building better futures through creativity.
  • Benefits: Enjoy competitive pay, flexible work options, and a vibrant workplace culture with plenty of perks.
  • Why this job: Join a dynamic team that values creativity, collaboration, and personal growth in the marketing industry.
  • Qualifications: Experience in project management and digital marketing, with strong leadership and communication skills required.
  • Other info: This role offers a hybrid work environment, fostering creativity and connection among team members.

The predicted salary is between 43200 - 72000 £ per year.

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Join to apply for the Account Director – Paid Search role at WPP Media

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About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
As a Search Account Director you will be responsible for the coordination and delivery of your account(s) across paid search whilst operating as the main campaign point of contact for our clients. Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, as part of the Google Practice you’ll work to deliver world class paid search campaigns which exceed our client’s expectations.
Campaign Management

  • Responsible for the output of your team, client facing and operational, UK-based and Global Hub, and accountable for adherence to controls and best practices across paid search.
  • Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance our activity.
  • Maintain a forward thinking and innovative approach in the development of all paid search activity.

Client & Partner Management

  • Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight.
  • Advise internal and external stakeholders around practice area/industry trends, displaying a deep knowledge of own practice area/industry and how it impacts customer businesses.
  • Demonstrate expert knowledge of and monitor the client’s industry and competitive environment in order to create effective solutions.

People Management

  • Play an active role in recruitment and interviewing processes to build strong teams. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates.
  • Take responsibility for your team’s development and career progression within the agency. Leading by example to motivate and encourage those with less experience on the team.
  • Ensure the effective management of more junior team members, guaranteeing workloads are monitored and prioritised to meet deadlines.

Operational Excellence

  • Help to drive process automation through adoption of scripts, third party solutions and efficient ways of working.
  • Lead on application and adherence to all areas of paid search activation finance process.
  • Contribute to the development of strategic revenue and service opportunities.

Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  • Expert practice area knowledge and in-depth understanding of search campaign set-up, management, optimisation and reporting across Google Ads and Microsoft and technology vendor platforms such as Search Ads 360.
  • Excellent understanding of the strategic and tactical application of paid search and digital marketing in general.
  • Proven Project Management, Leadership, Stakeholder and People Management Experience.
  • Ability to lead and manage hybrid teams located in different markets.
  • Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice ( for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice ( for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
requisitionid:19245

Seniority level

  • Seniority level

    Director

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Advertising Services, Marketing Services, and Technology, Information and Internet

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Account Director - Paid Search employer: WPP Media

WPP Media is an exceptional employer that prioritises creativity, collaboration, and employee growth. With a strong commitment to fostering a culture of respect and inclusivity, employees benefit from competitive medical and retirement plans, significant paid time off, and opportunities for professional development within a dynamic hybrid work environment in London. Join us to be part of a forward-thinking team that values innovation and empowers you to excel in your career while making a meaningful impact.
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Contact Detail:

WPP Media Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Account Director - Paid Search

✨Tip Number 1

Familiarise yourself with the latest trends in paid search and digital marketing. Being able to discuss recent developments or case studies during your interview will demonstrate your passion and expertise in the field.

✨Tip Number 2

Network with current or former employees of WPP Media on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during the interview.

✨Tip Number 3

Prepare to showcase your project management skills by thinking of specific examples where you've successfully led campaigns or teams. Highlighting your leadership experience will be crucial for this role.

✨Tip Number 4

Understand WPP Media's core values and be ready to discuss how your personal values align with theirs. This alignment can set you apart as a candidate who not only fits the role but also the company culture.

We think you need these skills to ace Account Director - Paid Search

Expert knowledge of Google Ads and Microsoft Advertising
Strong understanding of search campaign management and optimisation
Proven project management skills
Leadership and team management experience
Ability to analyse and interpret data for strategic insights
Excellent communication skills across diverse cultures
Client relationship management
Knowledge of digital marketing trends and best practices
Experience with technology vendor platforms like Search Ads 360
Ability to drive process automation and efficiency
Strategic thinking and problem-solving skills
Adaptability to changing market conditions
Collaboration and teamwork abilities

Some tips for your application 🫡

Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Account Director - Paid Search position. Tailor your application to highlight relevant experience in campaign management and client relations.

Craft a Compelling CV: Your CV should clearly showcase your expertise in paid search, project management, and leadership. Use specific examples of past successes and quantify your achievements where possible to demonstrate your impact.

Write a Tailored Cover Letter: In your cover letter, express your passion for the role and the company. Mention how your skills align with WPP Media's values and how you can contribute to their mission of creative transformation.

Highlight Relevant Skills: Make sure to emphasise your knowledge of Google Ads, Microsoft platforms, and any other relevant technologies. Discuss your ability to manage hybrid teams and communicate effectively across diverse backgrounds.

How to prepare for a job interview at WPP Media

✨Know Your Paid Search Inside Out

Make sure you have a solid understanding of paid search strategies, particularly with Google Ads and Microsoft platforms. Be prepared to discuss recent trends and how they could impact your clients' campaigns.

✨Showcase Your Leadership Skills

As an Account Director, you'll need to demonstrate your ability to lead teams effectively. Prepare examples of how you've managed projects and motivated team members in the past.

✨Build Rapport with Clients

WPP Media values strong client relationships. Think about how you can communicate effectively with clients and provide insights that go beyond your immediate role. Be ready to share examples of successful client interactions.

✨Emphasise Your Analytical Mindset

Since this role is grounded in analytics and insights, be prepared to discuss how you've used data to drive decisions in previous roles. Highlight any experience you have with process automation and optimising campaign performance.

Account Director - Paid Search
WPP Media
W
  • Account Director - Paid Search

    London
    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-07-15

  • W

    WPP Media

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