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- Tasks: Lead commercial strategies and pricing for wagamama's restaurant and delivery partnerships.
- Company: Join wagamama, a vibrant Asian-inspired dining experience with over 165 UK restaurants.
- Benefits: Enjoy a competitive salary, bonus opportunities, generous holiday, and discounts across various sectors.
- Why this job: Be part of a dynamic team driving sustainable growth in a fast-paced, innovative environment.
- Qualifications: 3+ years in a similar role with strong analytical and strategic thinking skills required.
- Other info: Family-friendly policies and a culture that values curiosity and collaboration.
The predicted salary is between 48000 - 84000 ÂŁ per year.
wagamama Greater London, England, United Kingdom
Senior Commercial Manager
wagamama Greater London, England, United Kingdom
at wagamama, we’re an eating house for the soul. with over 165 uk restaurants and growing, our purpose is to nourish the world from bowl to soul. inspired by fast-paced, japanese ramen bars since 1992. a celebration of asian food brought wagamama to life
we’re looking for a commercial manager to join us on our continuous journey of true nourishment
purpose
to define and manage the execution of our in year commercial plans across restaurant (eg pricing and promotion) and our commercial partners outside of restaurant the primary one being Deliveroo, this role includes developing pricing strategies, monitoring market trends and working closely with the marketing and finance team to maximise revenue sustainably over time. you will also be involved in the budgeting and forecasting revenue supporting the finance team and implementing strategies + actions to mitigate risks
key accountabilities
- lead execution of our out of restaurant commercial plan, the primary one being delivery and Deliveroo which represents 20% of our sales, but also all about foods (our grocery relationship) and other future out of restaurant commercial partners.
- lead forecast of market performance and trend analysis working with TRG strategy team to inform finance and wider business of best view of the market dynamic and underlying volume and value performance trend and our base line forecast for budget and re forecast cycles
- accountable for attributing in a best way possible revenue forecast for marketing initiatives, ensuring the initiatives value is worth the effort / resource invested and reviewing those forecasts post go live to ensure lesson learn’t are taken and improvements in accuracy made over time
- accountable for setting our pricing strategy (for Uk and global markets) and defining the UK price points per dish / drink item.
- accountable for setting our promotional strategy (for Uk and global markets) and defining the promotional plan for UK / Ireland.Forecast expected incremental revenue uplift and follow through on evaluation in partnership with finance of the incremental uplift
- support the finance team on the budget cycle forecasting market and underlying base performance and providing revenue forecast for demand generation initiatives that sit beyond restaurant bottom up forecast
- competitor price scrapping on a quarterly basis and competitor price relativity analysis to be completed and share with the business with so what implications and actions concluded
- partner with marketing and strategy team on defining pricing for new propositions that delivers a win win commercial and customer econometrics / attribution where possible
- Define optimum dish and menu proposition pricing strategy in support of food and marketing team
requirements
- 3+ years experience in a similar role with proven experience in driving sustainable revenue growth in another business
- customer centric in approach
- excellent analytical skills
- strong financial and commercial acumen
- a curious thinker than challenges the norm
- strategic thinker that can also get into action and convert data into insight and to action
- strong communicator with good stakeholder management & influencing skills
wok\’s in it for you |
- a competitive annual salary
- discretionary 20% bonus opportunity per year
- pension contribution
- 25 days holiday + all bank holidays
- various discount across retail, hospitality + leisure
- family friendly policy | any expectant person or anyone adopting a child will receive 26 weeks full pay + 13 weeks half pay
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Management
-
Industries
Hospitality and Marketing Services
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Senior Commercial Manager employer: Wagamama
Contact Detail:
Wagamama Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Commercial Manager
✨Tip Number 1
Familiarise yourself with wagamama's brand and values. Understanding their mission to nourish the world from bowl to soul will help you align your experience and ideas with their goals during discussions.
✨Tip Number 2
Network with current or former employees of wagamama, especially those in commercial roles. They can provide valuable insights into the company culture and expectations for the Senior Commercial Manager position.
✨Tip Number 3
Stay updated on market trends in the hospitality industry, particularly around pricing strategies and delivery partnerships. Being able to discuss recent developments will demonstrate your analytical skills and strategic thinking.
✨Tip Number 4
Prepare to showcase your experience in driving sustainable revenue growth. Think of specific examples where you've successfully implemented pricing strategies or worked with marketing teams to enhance revenue, as these will be key discussion points.
We think you need these skills to ace Senior Commercial Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Senior Commercial Manager at wagamama. Familiarise yourself with their commercial strategies, especially regarding pricing and promotions, as well as their partnerships with delivery services like Deliveroo.
Tailor Your CV: Highlight your relevant experience in driving sustainable revenue growth. Use specific examples from your past roles that demonstrate your analytical skills, financial acumen, and ability to develop pricing strategies. Make sure your CV reflects your customer-centric approach.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food industry and how your strategic thinking aligns with wagamama's mission. Discuss your experience in managing commercial plans and how you can contribute to their growth, particularly in relation to out-of-restaurant sales.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, consider including a brief section in your application that outlines your experience with market trend analysis and forecasting. Mention any tools or methodologies you’ve used to derive insights from data.
How to prepare for a job interview at Wagamama
✨Understand the Company Culture
Before your interview, take some time to research wagamama's culture and values. They pride themselves on being an eating house for the soul, so be prepared to discuss how your personal values align with their mission of nourishing the world.
✨Showcase Your Analytical Skills
As a Senior Commercial Manager, you'll need strong analytical skills. Be ready to provide examples of how you've used data to drive revenue growth in previous roles. Discuss specific market trends you've analysed and the impact of your findings.
✨Prepare for Pricing Strategy Discussions
Since this role involves setting pricing strategies, think about your approach to pricing and promotions. Prepare to discuss any relevant experiences where you successfully developed or adjusted pricing strategies based on market analysis.
✨Demonstrate Stakeholder Management
Effective communication and stakeholder management are key for this position. Be prepared to share examples of how you've influenced stakeholders in past roles, particularly in cross-functional teams involving marketing and finance.
