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- Tasks: Lead PR strategies to boost CBRE's reputation and media presence.
- Company: Join CBRE, the world's largest commercial real estate services firm.
- Benefits: Enjoy a collaborative culture, training resources, and flexible work options.
- Why this job: Be part of a dynamic team shaping the future of real estate communications.
- Qualifications: Degree preferred; experience in omni-channel communications is essential.
- Other info: Diversity and inclusion are core values at CBRE; all backgrounds welcome.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the PR Manager (Commercial Real Estate / Property) role at CBRE UK
Join to apply for the PR Manager (Commercial Real Estate / Property) role at CBRE UK
Direct message the job poster from CBRE UK
Senior Talent Acquisition Partner at CBRECommitted to delivering positive and inclusive experience
PR Manager / External Communications
London based (3 days in the office)
About the role
CBRE is recruiting for an PR Manager to join our busy External Communications team, reporting into the Head of External Communications.
The role of the PR Manager is to help improve the profile and reputation of CBRE, through all external media channels. Working with the Head of External Communications and wider team, this role will develop media relationships which promote and safeguard CBRE\’s reputation and work closely with the UK business to identify appropriate, value-add media opportunities.
Success in this role rests on the ability to understand the wider media landscape and news agenda, coupled with excellent stakeholder management, to maximise media coverage. The role will help the team to ensure that CBRE is recognised as the industry authority.
The position will be based in our Henrietta House office in London\’s West End, with a minimum requirement to be in the office of 2 – 3 days per week.
We work in every dimension of commercial real estate. Our mission is to realise the potential in all the businesses and people we work with, so that together we can create the real estate solutions of the future. We are driven by the entrepreneurial spirit of our people and the diverse needs of our clients. From instilling confidence in investors today, to re-imagining space requirements for tomorrow, we thrive in complex and ever-changing environments.
Communications plays a crucial role in this by ensuring CBRE has a prominent voice in the media on issues and topics that matter. We are looking to extend our voice of authority outside of the real estate landscape and position CBRE as a business advisor of choice, helping to build successful client relationships and raise awareness of the CBRE brand.
What you will be doing:
Stakeholder Engagement
- Establish close relationships with several of the UK\’s business lines to become a trusted partner, able to influence and advise on comprehensive, value-add communication strategies
- Demonstrate excellence in stakeholder management to support the positioning of key spokespeople in the media
- Work with business leads and wider teams to ensure Communications is a world-class function, which sets us apart from our competitors
- Develop and nurture exceptional relationships with trade, consumer, national and broadcast media contacts and explore ways to continually improve these
- Collaborate effectively with Internal Communications, Marketing and Social Media teams to ensure plans are aligned and stakeholders are supported from end to end
Planning and delivery
- Work with the Head of External Communications to develop strategic communications plans that help deliver business objectives and position CBRE as an expert voice in the media
- Work with the Research team to source compelling information, data and trends to create engaging narratives for the media and help identify hot topics
- Deploy insight, industry knowledge, business understanding and the results of previous activity to refine recommendations to the business
- Write and manage content from conception through to delivery, including press releases, thought leadership, social media posts and blog posts
- Create and execute all plans efficiently and look for ways to continuously improve results and output
- Maintain the highest standards of output through meticulous proof reading, exemplary brand guardianship, and relentless attention to detail
Accountability and team
- Reporting to the Head of External Communications and working closely with the wider comms team and marketing team
- Support the team with monitoring coverage, coverage analytics and coverage reports
- Work closely with the internal communications team to inform internal content
- Be the primary respondent to in-bound enquiries in a busy press office environment
What you will need:
- Communications professional with omni-channel communications experience in house or in agency
- Degree-level qualification preferred
- Understanding of digital channels and social media
- Knowledge of PowerPoint, Excel, Word
- High levels of energy and enthusiasm with creativity and lateral thinking in all interactions
- Excellent attention to detail and highly organised
- Fast learner, an ability to adapt to a fast paced environment and work under pressure to meet deadlines quickly
- A self-starter, able to work independently and proactively at all times
- Exceptional written and verbal communicator, able to articulate a complex narrative concisely
- Effective time management skills, able to manage multiple priorities and projects concurrently
- An impressive team player, who likes to work within a collaborative environment
- Process driven and a commitment to setting an example of best working practice
- Committed to the improvement of diversity throughout the workforce
Working at CBRE
When you join CBRE you will have the support and resources of a global firm where an entrepreneurial mind-set is encouraged. You\’ll realize your potential with challenging work, fast-paced assignments, an environment of constant learning and commitment to results. To enable your success, we provide the best tools, training and leaders in the industry.
Our collaborative culture is built on our RISE values and reflects the needs and perspectives of our clients and our people. Our work is guided by our North Star: Creating the real estate solutions of tomorrow, so businesses and people thrive. This informs everything we do-from diversity, equity, and inclusion to sustainability initiatives to workplace safety and wellbeing.
At CBRE, we believe that the more perspectives we have, the more dimensions we see. We welcome people with different backgrounds and experiences across industries to apply for open positions even if you do not match every element of the required skills. To discover more about what it\’s like to work at CBRE, visit Life at CBRE
About CBRE
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world\’s largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves a diverse range of clients with an integrated suite of services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at Opportunities
We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. For information about accommodations we can make during the recruitment process, please visit: CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.
Seniority level
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Seniority level
Associate
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Public Relations
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Industries
Public Relations and Communications Services
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PR Manager (Commercial Real Estate / Property) employer: CBRE UK
Contact Detail:
CBRE UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager (Commercial Real Estate / Property)
✨Tip Number 1
Familiarise yourself with CBRE's recent media coverage and press releases. Understanding their current messaging and positioning will help you engage in meaningful conversations during interviews and demonstrate your knowledge of the company.
✨Tip Number 2
Network with professionals in the commercial real estate sector, especially those involved in PR and communications. Attend industry events or join relevant online forums to build connections that could provide insights or referrals for the role.
✨Tip Number 3
Showcase your understanding of the media landscape by preparing examples of how you've successfully managed media relationships in the past. Be ready to discuss specific strategies you've used to enhance brand visibility and reputation.
✨Tip Number 4
Research the key stakeholders within CBRE and their business lines. Tailoring your approach to demonstrate how you can support their specific communication needs will set you apart as a candidate who understands the company's structure and goals.
We think you need these skills to ace PR Manager (Commercial Real Estate / Property)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in public relations and communications, particularly in commercial real estate. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of CBRE's mission and values. Explain how your skills and experiences align with the responsibilities of the PR Manager role, and provide specific examples of past successes in similar positions.
Showcase Your Media Relationships: In your application, mention any existing relationships you have with media contacts. Highlight your ability to engage with various media channels and how this can benefit CBRE in enhancing its reputation.
Proofread and Edit: Before submitting your application, meticulously proofread all documents. Ensure there are no spelling or grammatical errors, and that your writing is clear and professional. This reflects your attention to detail, which is crucial for a PR role.
How to prepare for a job interview at CBRE UK
✨Know Your Media Landscape
Familiarise yourself with the current media landscape, especially in commercial real estate. Understand key publications, journalists, and trends that are relevant to CBRE's business. This knowledge will help you engage in informed discussions during the interview.
✨Showcase Stakeholder Management Skills
Prepare examples of how you've successfully managed relationships with stakeholders in previous roles. Highlight your ability to influence and advise on communication strategies, as this is crucial for the PR Manager position.
✨Demonstrate Content Creation Expertise
Be ready to discuss your experience in writing and managing various types of content, such as press releases and social media posts. Bring samples of your work to showcase your writing style and attention to detail.
✨Emphasise Team Collaboration
CBRE values a collaborative environment, so be prepared to talk about your experiences working within teams. Share specific instances where you collaborated with marketing or internal communications teams to achieve common goals.
