Senior Brand Manager

Shape the next chapter of one of the UK’s most iconic brands.

Are you a strategic, creative and commercially minded brand leader looking to make a big impact? At Travelodge, we’re on a mission to evolve our brand and customer experience – and we’re looking for a Senior Brand Manager to help drive that change.

The Role

This is a high-impact role at the heart of our Brand & Marketing team, with broad scope and real influence. As Senior Brand Manager, you’ll lead the development and execution of our brand strategy and multi-channel communications, ensuring consistency, relevance, and differentiation across all customer and colleague touchpoints.

You’ll work closely with cross-functional teams – including Product & Proposition, Digital, PR and internal Comms – and manage multiple agency partners to bring our brand to life across ATL, digital, social, and in-hotel channels. You’ll also play a hands-on role in key business initiatives, from launching new propositions to leading creative campaigns and driving our social media strategy.

What you’ll be doing:

• Translate customer insights into actionable strategies and compelling brand stories
• Develop and lead our annual brand communications calendar across digital, ATL, PR and social
• Create and deliver integrated campaigns and product launches that resonate with diverse customer segments
• Own and evolve our social media strategy to build engagement and advocacy
• Lead brand marketing support for key initiatives including new product launches, proposition development and innovation
• Manage internal brand guardianship and ensure consistency across all channels
• Monitor brand performance and competitor activity to inform strategy and optimise results
• Coach and manage direct reports, and lead agency partnerships to ensure creative excellence and delivery
• Oversee the brand marketing budget and drive value across spend

Why Travelodge?

We’re a brand on the move. With over 600 hotels across the UK, Travelodge is a well known household name – but we’re not standing still. We’re investing in our product and our brand. You’ll be part of a team that’s passionate about making Travelodge the hotel of choice.

We believe in being inclusive, collaborative, and bold. We want people to bring their full selves to work – and thrive. Our Better Me wellbeing programme and learning culture are just part of how we support our colleagues to grow and succeed.

What We’re Looking For

• Extensive experience in multi-channel marketing experience in fast-paced, customer-focused, multi-site environments
• Proven experience in leading brand strategy and integrated campaigns across ATL, digital, social and PR
• Excellent creative judgement and copywriting skills – you know what good looks like and how to get there
• Strategic and data-driven, with strong commercial acumen
• Hands-on, collaborative, and comfortable managing multiple work streams and stakeholders
• Confident managing agencies and suppliers, with a track record of delivering quality and value
• Experience managing and developing people
• Comfortable working in a dynamic, fast-changing environment – calm under pressure and solutions-focused

What You’ll Get in Return

• Hybrid working: minimum 60% in office (more if you choose!)
• 50% personal hotel discount + Friends & Family rates
• 25 days’ holiday + bank holidays (increasing with service)
• Contributory pension scheme
• Learning and development