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- Tasks: Lead marketing strategies for bestselling authors and manage a dynamic team.
- Company: Join Penguin Random House UK, a top publisher of popular fiction and non-fiction.
- Benefits: Enjoy a competitive salary, flexible working options, and a vibrant office culture.
- Why this job: Be part of a creative team that shapes the future of beloved books and authors.
- Qualifications: Seeking a visionary leader with strong marketing experience and a passion for storytelling.
- Other info: Apply by 1st July with your CV and a cover letter showcasing your marketing insights.
The predicted salary is between 43000 - 77000 ÂŁ per year.
Head of Marketing, Penguin Michael Joseph (12-month FTC)
Join to apply for the Head of Marketing, Penguin Michael Joseph (12-month FTC) role at Penguin Random House UK
Head of Marketing, Penguin Michael Joseph (12-month FTC)
Join to apply for the Head of Marketing, Penguin Michael Joseph (12-month FTC) role at Penguin Random House UK
Penguin Random House UK provided pay range
This range is provided by Penguin Random House UK. Your actual pay will be based on your skills and experience â talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Penguin Random House UK
Recruitment Manager (interim) at Penguin Random House UK.
Head of Marketing, Penguin Michael Joseph (12-month FTC)
Are you a creative and strategic marketing professional ready for a new opportunity at a leading commercial fiction and non-fiction book publisher? Penguin Michael Joseph is looking to appoint a Head of Marketing to join the team on a fixed term contract (FTC) basis.
About the team
Penguin Michael Joseph publishes some of the worldâs most popular and commercially successful authors and brands, including Marian Keyes, Jojo Moyes, Stephen Fry, Raynor Winn, Liane Moriarty and more. We specialise in womenâs fiction, crime, thriller, cookery, memoir and lifestyle books. Many of our authors are now, or soon will be, household names, here in the UK and around the world. We seek out the very best authors in their field and bring their books to the widest possible audience. We take an authorâs vision and turn it into a beautiful book people canât help but talk about. In a crowded market, our books shine.
The role
This role will own and develop the day-to-day marketing activity across commercial fiction publishing, with particular focus on brands and womenâs fiction. Managing a team of three, and reporting to the Marketing Director, youâll be responsible for contributing to and driving a clear and ambitious growth and sales strategy for our books and author brands, including Marian Keyes, Jojo Moyes, Holly Jackson and Jane Fallon. You will also have strategic overview of some of our high-growth publishing areas such as Romance and Fantasy, including Red Tower.
You will work closely with marketing, publicity and sales colleagues to develop relationships with retailers and manage excellent author and agent relationships to ensure that the campaigns for our books lead the market and drive sales.You will be expert in identifying the right audience for every book and be able to share that experience across the team, alongside executing multi-platform media strategies.
Key responsibilities:
- Take responsibility for all aspects of the promotional strategy for your list from acquisition through to publication and beyond
- Deliver outstanding, sales-driving campaigns for lead titles, as well as brand management for some of the PMJ biggest brand authors
- Lead the marketing strategy alongside editorial and publicity for the âRomance and Fantasy taskforceâ team, including budget planning, categorisation and campaign planning.
- Build a close partnership with the commercial fiction publishing team to set the agenda and contribute to acquisition and growth strategy
- Build and develop excellent relationships with authors, agents, brand partners, influencers and internal and external stakeholders
- Champion innovation and creativity at the heart of every campaign
- Lead campaigns for high-profile launches
- Manage, develop and nurture a team of three marketers
What youâll bring
The successful candidate will be highly curious, creative, and an excellent communicator. We\’re seeking a visionary leader and people manager who thrives on challenges and embraces change. Youâll be passionate and knowledgeable about commercial fiction publishing, bringing professional experience of audience-led marketing in this space.
The ideal candidate will have significant brand or marketing experience at a senior level and will be able to support the Marketing Director in leading the team and deputising in meetings when needed.
- Proven track record in delivering high-profile, effective book marketing campaigns to the highest possible standard
- Strong leader and experience of team management of a communications team
- Audience-focused approach with a demonstrable interest in all things marketing, brands and consumers
- Creative approach to finding new ways of targeting, engaging and broadening audiences
- Talented multi-tasker who can prioritise, set direction, problem solve, brainstorm, and negotiate
- Excellent interpersonal communication skills and experience working with a range of stakeholders â effective influencer with strong powers of persuasion
- Enjoys line management, able to mentor, challenge and support as an inclusive leader
- Strategic and adaptable, championing new initiatives and ideas to help the team continuously grow and improve
- Dynamically trend-spot within the industry and outside of it, predicting the needs of the audience in an ever-changing market
- Bring diversity of thought and innovation into the marketing team
- Resilient and calm under pressure
Application instructions
Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on 1st July.
As part of your cover letter, please tell us about a recent marketing campaign (fiction) that you thought was effective and why.
ÂŁ50,000 – ÂŁ55,000 dependent on how your skills and experience align to the role, plus bonus and benefits.
While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect that you will spend three days per week working from our Embassy Gardens office.
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Book and Periodical Publishing
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Head of Marketing, Penguin Michael Joseph (12-month FTC) employer: Penguin Random House UK
Contact Detail:
Penguin Random House UK Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Marketing, Penguin Michael Joseph (12-month FTC)
â¨Tip Number 1
Familiarise yourself with Penguin Michael Joseph's recent marketing campaigns. Understanding their approach will help you align your ideas with their brand vision and demonstrate your knowledge during discussions.
â¨Tip Number 2
Network with current or former employees of Penguin Random House UK. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial in interviews.
â¨Tip Number 3
Stay updated on trends in commercial fiction publishing. Being able to discuss current market dynamics and how they affect marketing strategies will showcase your expertise and passion for the industry.
â¨Tip Number 4
Prepare to discuss your leadership style and team management experiences. As this role involves managing a team, demonstrating your ability to inspire and develop others will be crucial in the selection process.
We think you need these skills to ace Head of Marketing, Penguin Michael Joseph (12-month FTC)
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in commercial fiction publishing. Focus on your achievements and how they align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of Penguin Michael Joseph's market and audience. Include specific examples of successful marketing campaigns you've led or contributed to.
Showcase Your Leadership Skills: Since this role involves managing a team, emphasise your leadership experience. Provide examples of how you've successfully managed teams, mentored colleagues, and driven results through collaboration.
Discuss a Recent Marketing Campaign: As requested, include a brief analysis of a recent marketing campaign you found effective. Explain why it resonated with audiences and how it could relate to the strategies you would implement at Penguin Michael Joseph.
How to prepare for a job interview at Penguin Random House UK
â¨Showcase Your Creativity
As a Head of Marketing, creativity is key. Prepare to discuss innovative marketing campaigns you've led or contributed to, especially in the realm of commercial fiction. Highlight how your creative strategies have driven engagement and sales.
â¨Know Your Audience
Demonstrate your understanding of audience-led marketing by sharing insights on how you identify and engage target demographics. Be ready to discuss specific examples of how you've tailored campaigns to resonate with different reader segments.
â¨Emphasise Team Leadership Skills
Since this role involves managing a team, be prepared to talk about your leadership style. Share experiences where you've successfully mentored team members, fostered collaboration, and navigated challenges within a marketing team.
â¨Prepare for Strategic Discussions
Expect questions about your strategic vision for marketing campaigns. Think about how you would approach budget planning, campaign categorisation, and growth strategies for high-profile authors. Articulate your ideas clearly and confidently.
