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- Tasks: Lead market strategy for cutting-edge simulation products and create impactful marketing assets.
- Company: Join Keysight Technologies, a leader in tech innovation with a global presence.
- Benefits: Enjoy remote work options, a collaborative culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of technology in various industries.
- Qualifications: Requires a degree in Engineering or related field and experience in product marketing.
- Other info: Remote work available within the EU or UK; preference for candidates in specific countries.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Senior Product Marketing Manager – CAE/Simulation Market Strategy role at Keysight Technologies
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Join to apply for the Senior Product Marketing Manager – CAE/Simulation Market Strategy role at Keysight Technologies
Overview
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Overview
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
About The Team
ESI Group—now part of Keysight Technologies’ Simulation & Test division —is a global, cross‑functional group of five ProductMarketingManagers who partner closely with ProductManagement (Paris region) and worldwide Sales & CustomerSuccess teams. Together, we turn cutting‑edge predictive‑physics software into customer value for automotive, land‑transportation, aerospace & defense, and heavy‑industry leaders.
About The Role
As a Senior Product Marketing Manager – CAE/Simulation Market Strategy , you will own the end‑to‑end market story for one of our flagship simulation portfolios. You will craft compelling positioning and competitive differentiation, translate technical capabilities into business outcomes, and equip go‑to‑market teams with the narratives, assets, and insights they need to win.
Responsibilities
- Shape the Narrative – Define, document, and evangelize clear positioning, messaging, and competitive differentiation across the organization.
- Enable GTM Success – Plan and create high‑impact enablement assets (value demonstrators, webinars, social posts, conference presentations, technical papers) that accelerate pipeline creation and deal velocity.
- Lead Competitive & Win/Loss Analysis – Identify why we win, where we lose, and how we can outmaneuver competitors; translate findings into actionable strategies for Sales and ProductManagement.
- Drive Customer Insight Loops – Conduct internal and external interviews to validate market problems, test messages, and refine the go‑to‑market approach.
- Foster Community – Build and nurture customer communities in partnership with regional CustomerSuccess teams to amplify advocacy and feedback.
- Champion Cross‑Functional Alignment – Act as the connective tissue between ProductManagement, Engineering, Sales, and Global Marketing to ensure unified execution.
Qualifications
This role is best suited for a seasoned professional with deep familiarity with simulation tools, market dynamics, and value-driven messaging in an industrial or automotive setting.
Required Qualifications
- Bachelor’s degree in Engineering, Computer Science, Physics, or a related technical field.
- Extensive background in a technical or engineering environment (e.g., CAE, simulation, virtual prototyping) with proven ability to translate complex technology into customer value.
- Track record in product marketing, strategy, or product management within the automotive sector.
- Deep understanding of the CAE simulation competitive landscape.
- Demonstrated mastery of core B2B marketing disciplines: positioning, messaging, content creation, and sales enablement.
- C2‑level English written and verbal communication skills.
Desired Qualifications
- Experience marketing software/SaaS solutions in adjacent industries (aerospace & defense, heavy machinery, electronics).
- Familiarity with modern digital‑marketing tools (marketing automation, ABM platforms, social analytics).
- Prior success in building customer or developer communities.
- Demonstrated ability to “think differently” and champion innovation in go‑to‑market strategy.
- Fluency in French is nice to have.
PLEASE NOTE: While this position can be performed remotely from within the EU or the UK, candidates must hold a valid work permit for their country of residence. We have a strong preference for candidates based in Germany, Belgium, Romania, Denmark, Spain, or Italy. Please note that full on-site presence will be required during the onboarding period.
Careers Privacy Statement
***Keysight is an Equal Opportunity Employer.***
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
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Industries
Appliances, Electrical, and Electronics Manufacturing
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Senior Product Marketing Manager - CAE/Simulation Market Strategy employer: Keysight Technologies
Contact Detail:
Keysight Technologies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - CAE/Simulation Market Strategy
✨Tip Number 1
Familiarise yourself with the latest trends and technologies in the CAE and simulation market. This will not only help you understand the competitive landscape but also enable you to speak confidently about how your skills align with Keysight's innovative approach.
✨Tip Number 2
Network with current or former employees of Keysight Technologies, especially those in product marketing or related roles. They can provide valuable insights into the company culture and expectations, which can be a great advantage during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully translated complex technical concepts into customer value in previous roles. This will demonstrate your ability to fulfil the core responsibilities of the Senior Product Marketing Manager position.
✨Tip Number 4
Stay updated on Keysight's recent projects and initiatives in the simulation space. Being knowledgeable about their current offerings will allow you to tailor your discussions and show genuine interest in contributing to their success.
We think you need these skills to ace Senior Product Marketing Manager - CAE/Simulation Market Strategy
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Senior Product Marketing Manager position. Tailor your application to highlight relevant experience in simulation tools and product marketing.
Craft a Compelling CV: Your CV should clearly showcase your background in engineering or technical fields, along with your experience in product marketing within the automotive sector. Use specific examples to demonstrate your ability to translate complex technology into customer value.
Write a Strong Cover Letter: In your cover letter, express your passion for technology innovation and how your skills align with Keysight's mission. Highlight your familiarity with CAE simulation and your track record in creating impactful marketing strategies.
Showcase Communication Skills: Since C2-level English communication is required, ensure that your application materials are well-written and free of errors. If you have proficiency in other languages, such as French, mention this as it could be an added advantage.
How to prepare for a job interview at Keysight Technologies
✨Understand the Market Landscape
Before your interview, make sure you have a solid grasp of the CAE simulation market. Research current trends, key players, and competitive dynamics. This knowledge will help you articulate how your experience aligns with the company's goals.
✨Showcase Your Technical Expertise
As a Senior Product Marketing Manager, you'll need to demonstrate your understanding of simulation tools and their applications. Be prepared to discuss specific projects where you've successfully translated complex technology into customer value.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare examples from your past experiences where you've shaped narratives or driven go-to-market strategies, particularly in the automotive sector.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to share examples of how you've successfully collaborated with product management, engineering, and sales teams to achieve common goals and drive success.
